Beginner’s Guide to Understanding Sunset Policies in Email Marketing

What is a sunset policy in email marketing?


Why is a sunset policy important?

How do I create a sunset policy?

Here is an example of the actions you could take after a lead has shown no engagement with your marketing.

Implementing a sunset policy

Email marketing automation

Round-up: Tips for List Monitoring and Re-engagement

By implementing a sunset policy, you ensure that your email marketing efforts are targeted toward people who are genuinely interested, leading to better results and happier subscribers.

Remember, a clean and engaged email list is like a well-tended garden – it blossoms with potential! To learn more about how to use email marketing to catapult growth, click to read more about taking your email strategy to the next level.

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