Let’s dive in

Trying to choose the right landing page software? In this head-to-head comparison, we delve into Kartra and Leadpages, two frontrunners in the realm of online marketing and sales funnels.


Kartra excels beyond just being a digital marketing tool. It offers a diverse range of features including sophisticated automations, comprehensive email marketing, a versatile funnel builder, a fully integrated customer support Helpdesk, and more, catering to a broad spectrum of business needs.


Leadpages specializes in creating high-converting landing pages. While effective in this niche, scaling a business with Leadpages is challenging as it requires additional tools for complete digital marketing solutions, which means greater costs compared to Kartra’s all-in-one platform.

Kartra vs. Leadpages tools for creating content

Memberships and courses
Unlimited landing pages
Unlimited products
Interactive video features
Funnel mapping
Native surveys & quizzes
Native webinar integration

Memberships and Courses

Kartra supports memberships and courses, offering a platform for comprehensive online education. Leadpages does not have this feature, limiting its use for educators and course creators.

Unlimited Landing Pages 

Kartra and Leadpages both provide unlimited landing pages. However, any website created within Leadpages maxes out at 100 web pages.


Both Kartra and Leadpages offer forms, but Kartra’s forms are more integrated within its diverse marketing tools.

Unlimited Products

Kartra allows for unlimited product creation, offering expansive possibilities for businesses. Leadpages does not support this, focusing more on the marketing aspect.

Interactive Video Features 

Kartra includes interactive video features, enhancing user engagement. Leadpages lacks this feature, offering more basic video embedding capabilities.

Funnels and Funnel Mapping

Kartra offers comprehensive funnel creation tools, while Leadpages does not have this capability, limiting its scope in user journey management. Kartra also supports funnel mapping for strategic planning, a feature not available in Leadpages.

Native Surveys & Quizzes

Kartra includes native surveys and quizzes for interactive content, whereas Leadpages does not offer these tools.

Native Webinar Integration

Kartra provides native webinar integration, adding to its robust suite of tools. This is another feature missing in Leadpages, limiting its functionality for live events.

Kartra vs. Leadpages tools for digital marketing

Lead capture
Lead management
Sales management
Funnels and campaigns
Unlimited email
Product coupons & upsells
Product downsells
Native SMS integration
Multi-Step checkout pages
Native calendar integration
Funnel simulation
Real-time funnel analytics

Lead Capture

Both Kartra and Leadpages offer lead capture capabilities, but Kartra’s tools are more integrated within a comprehensive marketing system.

Lead Management

While both platforms provide lead management, Kartra’s approach is more holistic, encompassing various aspects of customer relationship management instead of just a database of acquired leads that Leadpages offers.

Sales Management

Kartra offers sales management tools, aiding in the complete sales process. Leadpages lacks this feature, focusing more on the initial stages of marketing.

Funnels and Campaigns

Kartra supports detailed funnels and campaigns, while Leadpages does not, limiting its utility for complex marketing strategies.

Unlimited Email

Kartra provides unlimited email capabilities, a feature not available in Leadpages, enhancing its value for extensive email marketing.

Product Coupons & Upsells/Downsells

Kartra allows the creation of product coupons and upsells, while Leadpages does not support these sales-enhancing features. Kartra also offers product downsells, an option not provided by Leadpages, adding to Kartra’s sales strategy tools.

Native SMS Integration

Kartra includes native SMS integration, a feature missing in Leadpages, broadening communication channels with customers.

Multi-Step Checkout Pages

Kartra supports multi-step checkout pages, providing a more flexible customer purchasing experience, unlike Leadpages.

Native Calendar Integration

Kartra’s native calendar integration aids in scheduling and planning all in one place, a functionality not present in Leadpages.

Funnel Simulation & Real-Time Funnel Analytics

Kartra offers funnel simulation for strategic planning, a feature absent in Leadpages, limiting its campaign planning capabilities. Kartra also provides real-time funnel analytics, offering insights not available through Leadpages, enhancing data-driven decision-making.

Kartra vs. Leadpages tools for scaling your business

Course analytics
Automated email sequences
Affiliate management
Helpdesk support
Helpdesk live chat

Course Analytics

Kartra offers course analytics, providing valuable insights for course creators. Leadpages lacks this feature since online courses are not included in their software.

Automated Email Sequences

Kartra includes automated email sequences, enhancing marketing automation and customer engagement. This functionality is not available in Leadpages because they do not include email marketing within their software.

Affiliate program

Kartra has an affiliate management system, allowing for broader marketing strategies. Leadpages does not offer this feature, focusing solely on landing page creation.

Helpdesk Support and Live Chat

Kartra provides Helpdesk support and live chat, ensuring comprehensive customer service. These services are not provided by Leadpages.

Kartra vs. Leadpages advanced tools for larger businesses

API access
Custom code page
Advanced automations
Agency capacity

API Access

Kartra offers API access, enabling advanced integrations and customizations. Leadpages does not provide this feature, limiting technical adaptability.

Custom Code Page

Both Kartra and Leadpages allow for custom code on pages, offering flexibility for users with coding skills. However, Leadpages’ HTML widget is limited to customizing landing pages.

Advanced Automations

Kartra supports advanced automations, enhancing marketing and operational efficiency. This is a capability not found in Leadpages, which focuses more on basic functionalities.

Agency Capacity

Kartra includes agency capacity, suitable for managing multiple client accounts. Leadpages lacks this feature, making it less ideal for agency use.

But don’t take our word for it…

With nearly 20,000 businesses using Kartra, it’s clear that people are happy.

“I joined Kartra because it has everything I need to grow my memberships. I have over 6,000 active customers now…the revenue keeps snowballing!”

Dominick Pirone
DJ + Course Creator

“Since using Kartra, I’ve been able to automate the majority of my business. Now that I don’t have to do things manually, I’ve been able to scale much faster!”

Audrey Rose
Business Consultant

“I went from worrying about my marketing breaking, to having all of my marketing streamlined with Kartra. It’s the base of all the sales in my business.”

Louise Henry
Lifestyle Entrepreneur

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