Lisa Johnson

The Early Struggles: Breaking Free from Traditional Business Models Alicia Jones has always been passionate about empowering women, particularly those over 50, to transform their health and fitness. As a kinesiology graduate, she dedicated her career to studying the unique health needs of this often-overlooked group. Alicia's journey began in the corporate world of big-box gyms, where she quickly realized the business model wasn’t for her. In these gyms, the focus was more on sales than on genuinely helping people. Alicia was told to hit quotas and fill sessions, no matter the circumstances, which clashed with her values. After a while, she left the gym and moved to in-home training, hoping to find a more personal, meaningful way to help women.But even with this shift,...

A Humble Beginning: Overcoming Adversity Lisa Johnson’s journey to success wasn’t a straight path—it was paved with challenges, setbacks, and determination. Just seven years ago, Lisa was a single mother of twin boys, deep in debt, and struggling to make ends meet. She was earning only £20,000/year working in a job that didn’t even cover the cost of childcare. At £35,000 in debt and with nowhere to turn, Lisa faced a tough reality. She needed a change. “I come from poverty and didn’t know any business owners. But I decided to take a chance,” Lisa shares. She started thinking outside the box, looking for ways to change her life and build a better future for herself and her kids. Her first venture into entrepreneurship was...