product launches

Launching a product has always been a pivotal moment for any business. It's the culmination of hard work, innovation, and anticipation. However, the landscape of product launches has evolved dramatically in recent years. Gone are the days when an evergreen content strategy and a series of automated emails were enough to captivate your audience. Consumers have changed, and so must our launch strategies. In this guide, we'll delve into the "new way" of launching products—a multi-tiered approach that generates warranted hype while resonating deeply with your buyer persona. We'll explore the insights from Lisa Johnson's "Lights, Camera, Launch" masterclass, focusing on three core elements that can transform your launch into a resounding success. Lisa Johnson is a business strategist, public speaker, bestselling author, and podcast...