Hannah Martin once had a career others admired. She worked as a copywriter at top ad agencies in London, including Ogilvy. But behind the impressive titles was a reality few saw: five-hour daily commutes, long workdays, and the ache of missing her son’s early years.
“I was a single mom. I had an au pair look after my son while I was at work, and I didn’t see him for much of his early years.”
When her daughter was born, Hannah knew she had to make a change. She started freelancing from home, a decision that opened her eyes to a bigger problem. Many women around her, despite brilliant careers, were forced into low-paying jobs that didn’t reflect their skills.
She saw their struggle. And she decided to do something about it.
The Birth of Talented Ladies Club
In 2013, Hannah launched Talented Ladies Club, a platform designed to help mothers build careers they love and get paid what they’re worth.
She didn’t have a business plan. Only a mission.
“I just had this passion to get something out there. I didn’t see myself as an entrepreneur. I just wanted to create a resource that would help women.”
She published new content daily, building traffic through Twitter and SEO. Her audience grew. But purpose alone couldn’t pay the bills.
Burnout and a Big Decision
Three years in, Hannah was juggling freelance work and running the site seven days a week. The stress was taking a toll.
“I got to the end of the year and I just felt heavy. I decided I didn’t want to feel that way anymore.”
She made a bold decision: prioritize joy. She started walking on the beach daily. She reached out for help, investing in a mentor who taught her how to create systems and build revenue.
The result? More peace, more profit, and more purpose.
Why Kartra Stands Out
Before Kartra, Hannah was buried under disconnected tools. Her courses lived on one platform. Emails were somewhere else. Sales pages? Yet another tool. Integrating everything was a nightmare.
“I had to have a really manual override… it was really frustrating.”
Kartra changed everything.
5 Ways Kartra Helped Hannah Grow and Simplify Her Business:
- All-in-One Simplicity
Courses, emails, sales pages, and automation tools were all in one place. - Easy-to-Use Course Builder
Hannah built rich, engaging courses with custom buttons, timers, and multimedia. - Powerful Email Automation
She easily segmented, taged, and automated emails for better engagement and conversions. - Friendly, Reliable Support
Kartra’s fast, helpful service felt personal and genuinely supportive of Hannah’s mission. - Smart Funnel Features
Hannah set up abandoned cart sequences, triggered actions with tags, and created intuitive marketing workflows.
Building Impact and Independence
Today, Talented Ladies Club serves over 100,000 monthly readers. It offers online training, mentoring, and empowering content for women around the world.
“The thing I’m most proud of is the difference we’ve made. When people email to say, ‘I felt really alone, and your website helped,’ that’s what matters.”
With Kartra powering her back-end, Hannah runs a lean, profitable business that gives her the freedom to focus on what matters: helping others thrive.
Words of Wisdom for Aspiring Entrepreneurs
Hannah urges entrepreneurs to take the long view. True success comes from learning, evolving, and building with intention.
“If you grow slowly, you build a stronger business. Mine is more profitable today than it ever was in the beginning.”
Your Turn: Get Started Today
If you’re tired of juggling disconnected tools and ready for a simpler, smarter way to grow, Kartra might be your breakthrough.
Join Hannah and thousands of other creators who trust Kartra to simplify their systems and scale their impact. It’s your turn to build a business that supports your life, not the other way around.