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Sales funnel software that helps you build, automate, and sell online.

Build every step of your customer journey in one connected platform. With Kartra, you can create landing pages, capture leads, send automated follow-ups, sell products, add upsells, deliver memberships, and track funnel performance without stitching together multiple tools.
Convert. Scale. Profit.

Build your entire sales funnel in one place.

Kartra is sales funnel software built for the full path from visitor to lead to paying customer. Connect landing pages, opt-in forms, email sequences, checkout pages, upsells, downsells, memberships, webinars, calendars, affiliate programs, and analytics in one system.

Your funnel responds to what each lead or customer does. A form submission can trigger segmentation, an email click can start a new sequence, a missed purchase can launch follow-up, and a sale can automatically grant access.
Learn. Build. Grow.

What is sales funnel software?

Sales funnel software helps businesses create and manage the steps a prospect takes before becoming a customer. A complete online sales funnel usually includes lead capture, landing pages, email automation, sales pages, checkout pages, offers, product delivery, and analytics. Kartra brings those sales funnel tools together so your pages, contacts, purchases, tags, and automations work as one connected marketing funnel software platform.
Learn. Build. Grow.

Why businesses choose Kartra for Sales Funnels

Kartra is designed for entrepreneurs, coaches, consultants, agencies, course creators, membership owners, service providers, and small businesses that want more than a basic funnel builder. Launch faster, simplify your tech stack, and build automated sales funnels that capture leads, nurture prospects, convert buyers, and deliver products from one place. Your funnel responds to what each lead or customer does. A form submission can trigger segmentation, an email click can start a new sequence, a missed purchase can launch follow-up, and a sale can automatically grant access.

Everything you need to launch and optimize

Build high-converting landing pages

Create pages for opt-ins, sales, webinars, applications, products, checkouts, upsells, downsells, thank-you pages, and membership access. No code required — templates and visual editing tools so you can customize without a developer.

Capture leads automatically

Forms that connect directly to lists, tags, automations, and email sequences. Segment new subscribers, deliver lead magnets, trigger webinar reminders, recover abandoned interest, and send targeted follow-up based on behavior.

Sell digital products and services

Sell digital products, courses, memberships, services, subscriptions, and high-ticket coaching offers with built-in checkout pages, payment options, coupons, order bumps, upsells, and downsells. Automatic tagging, confirmations, and access grants after purchase.

Track, analyze, and optimize performance

Use funnel mapping and analytics to plan the customer journey before launch and improve it after traffic starts flowing. Track page visits, opt-ins, email performance, checkout activity, sales, and drop-off points.

Funnels for every online business model

Whether you are building a sales funnel for coaches, course creators, consultants, creators, agencies, or service providers, Kartra gives you the pages, automation, checkout, delivery, and tracking tools.

Lead Generation Funnels

Grow your email list with targeted opt-in pages and automated sequences.

Webinar Funnels

Register attendees, send reminders, and follow up after the event automatically.

Product Sales Funnels

Sell digital products with checkout, upsells, and automatic delivery.

Membership Funnels

Sell recurring access, gate content, and onboard members.

Application Funnels

Qualify prospects for high-ticket coaching or consulting offers.

Small Business Funnels

Capture local leads, book appointments, and follow up at scale.

Sales funnel software vs. landing page software

Landing page software helps you publish individual pages. Sales funnel software connects those pages into a complete customer journey with forms, email automation, offers, checkout, upsells, delivery, and analytics.

How to build a sales funnel with Kartra

Start with your goal. We handle the rest.
01

Set your funnel goal

Growing your list, registering webinar attendees, booking calls, selling a product, or launching a membership.
02

Create your pages

Opt-in, sales, checkout, thank-you, and upsell pages — all built in Kartra’s visual editor.
03

Add forms and segmentation

Connect forms to lists, tags, and automations so every lead is sorted and followed up correctly.
04

Write automated email sequences

Set up nurture, sales, onboarding, and re-engagement sequences triggered by behavior.
05

Connect your offer and payment options

Add products, pricing, coupons, order bumps, upsells, and downsells.
06

Publish and optimize

Go live, watch real funnel analytics, and improve the steps that drive the most revenue.

Real People. Real Results.

I needed to have as many features as possible in one place and that is exactly what Kartra provides.
Cosmin Miholca Tennis Coach
718K
Pages Launched
Kartra has everything you need in just one spot, which saves money and simplifies business.
Audrey Rose Business Strategist
3.4m
Courses Sold
I was able to make six figures while I was on my maternity leave, thanks to the funnels that I set up in Kartra.
Kate Kordsmeier
Blogger & Coach
Having all the data in one place helps me make data-driven decisions and spot weak spots in our systems.
Louise Henry
Online Business Educator
1.5b
Revenue earned by customers
Kartra is a one-stop solution for all my marketing needs… intuitive, powerful, and mobile-optimized.
Ahmer Raza
Marketing Technologist
Having all the data in one place helps me make data-driven decisions and spot weak spots in our systems.
Susan Harrow
Media Trainer
60k
Customers using Kartra
I needed to have as many features as possible in one place and that is exactly what Kartra provides.
Cosmin Miholca Tennis Coach
718K
Pages Launched
Kartra has everything you need in just one spot, which saves money and simplifies business.
Audrey Rose Business Strategist
3.4m
Courses Sold
I was able to make six figures while I was on my maternity leave, thanks to the funnels that I set up in Kartra.
Kate Kordsmeier
Blogger & Coach
Having all the data in one place helps me make data-driven decisions and spot weak spots in our systems.
Louise Henry
Online Business Educator
$1.5b
Revenue earned by customers
Kartra is a one-stop solution for all my marketing needs… intuitive, powerful, and mobile-optimized.
Ahmer Raza
Marketing Technologist
Having all the data in one place helps me make data-driven decisions and spot weak spots in our systems.
Susan Harrow
Media Trainer

Ready to build your sales funnel?

Kartra gives you the landing pages, forms, email marketing automation, checkout tools, memberships, webinars, calendars, affiliates, funnel mapping, and analytics you need to build a complete online sales funnel from one platform. Stop duct-taping tools together.

Sales funnel builder FAQs