The Early Struggles: Breaking Free from Traditional Business Models
Alicia Jones has always been passionate about empowering women, particularly those over 50, to transform their health and fitness. As a kinesiology graduate, she dedicated her career to studying the unique health needs of this often-overlooked group. Alicia’s journey began in the corporate world of big-box gyms, where she quickly realized the business model wasn’t for her.
In these gyms, the focus was more on sales than on genuinely helping people. Alicia was told to hit quotas and fill sessions, no matter the circumstances, which clashed with her values. After a while, she left the gym and moved to in-home training, hoping to find a more personal, meaningful way to help women.
But even with this shift, she faced limitations. Managing everything on her own didn’t allow her the freedom or scalability she desired. She would start her day as early as 4:30 a.m. to prepare for her first client at 5:30, then continue working with clients late into the evening. The relentless schedule left her feeling completely drained.
She realized that, to truly help more women, she needed to think bigger—she needed to go online. But how could she reach more people and still maintain the personal touch she valued? The idea of creating an online business seemed like the only way forward, but it wasn’t an easy road.
The Breakthrough: Moving Online with Kartra
Feeling burnt out from her in-home training business and craving a change, Alicia decided to follow a lifelong dream—traveling to Italy. Determined to focus on building her online business, she packed her bags and embarked on an adventure. During this time, she began to offer online coaching, and it was through this shift that Alicia discovered how impactful online education could be for her clients. As she continued to grow, she launched her website Alicia Jones Healthy Living, which became a central hub for women seeking to transform their health and fitness.
However, the transition to an online business wasn’t without its challenges. Managing multiple tools and platforms became overwhelming, and Alicia found herself spending more time wrestling with tech than connecting with her clients. That’s when she discovered Kartra.
Kartra offered the all-in-one platform she was searching for, providing the ability to manage everything—sales funnels, online courses, memberships, email marketing—all in one place. No more stress with Zapier, no more hiring multiple experts to get everything connected. Alicia was finally able to automate her business and focus on what she loved most: helping women live healthier, stronger lives.
With Kartra, Alicia was able to automate email sequences, create personalized funnels, and even manage her memberships—all without being bogged down by tech issues. Kartra simplified her entire workflow, freeing her from the tech-heavy tasks that were holding her back. She no longer had to be an IT expert to run a successful business.
Scaling the Business: From One-on-One to One-to-Many
As Alicia’s online business began to grow, she started to see real success. Kartra’s ability to streamline her processes allowed her to scale quickly. She could now offer her fitness programs to hundreds of women, without being limited by time or location.
One of the game-changers for Alicia was the ability to create complicated funnels with Kartra. By tracking clients who attended her masterclasses, Alicia could nurture them with targeted follow-up emails, improving engagement and conversions. This ability to offer structured, personalized content became a defining feature of her business. Her Free Masterclass on fitness for women over 50 not only attracted hundreds of new clients but also helped her establish herself as a trusted online coach.
Before Kartra, Alicia had to manually manage everything, often waking up at 4:00 a.m. to set up funnels and email sequences. Kartra saved her countless hours, allowing her to focus on growing her business and delivering value to her clients.
How Kartra Helped Alicia Achieve Her Business Goals
Kartra has been a vital part of Alicia’s success. Here’s how it made a difference for her business:
- Ease of Use
Kartra’s intuitive interface allowed Alicia to get started without needing a tech team. It simplified her workflow, giving her the confidence to build and scale her business on her own. - Automation
Kartra’s automation features saved Alicia valuable time. By automating emails, funnels, and membership management, she was able to focus on coaching and growing her business. - Scalability
With Kartra, Alicia was able to grow from one-on-one coaching to one-to-many programs. She could easily expand her offerings as her business grew. - Membership Site Management
Managing her membership site through Kartra made Alicia’s life easier. Kartra allowed her to deliver value while staying organized, keeping everything streamlined and efficient. - Affiliate Program
Alicia successfully launched affiliate programs with Kartra, generating over $3.6 million in affiliate commissions. The platform’s seamless affiliate system helped her manage and track affiliates with ease.
Advice for Aspiring Entrepreneurs
Alicia’s biggest piece of advice to aspiring entrepreneurs is simple: start with one thing and master it. Focus on one product or service, and really get good at it before moving on to something else. She also stresses the importance of understanding the technology behind your business, even if it’s not your area of expertise. Learning the basics will help you communicate more effectively when you need to hire help down the line.
Start Your Kartra Journey Today!
Alicia’s story is proof that with the right tools, a lot of hard work, and a willingness to push through challenges, you can achieve your dreams. If you’re ready to streamline your business operations and scale without the stress of tech issues, Kartra is here to help. Get started with Kartra today and see how Kartra can help you transform your business—just like it did for Alicia!