What’s Included in an All-In-One Marketing Platform?

As an entrepreneur building an online business, you’ll need many digital tools while growing your business. Various software programs make it possible to create a website, sell products, send automated emails, and perform a myriad of other critical tasks. But did you know that you don’t have to piece together individual software subscriptions? An all-in-one platform offers a more streamlined marketing solution. Read on to learn about the key features you’ll find in a high-performing, all-in-one platform.

What is an all-in-one marketing platform?

An all-in-one marketing software gives business owners all the digital tools they need in one place. This means you don’t have to integrate numerous third-party programs, which quickly becomes inefficient and expensive — especially when you consider the cost of redundant features.

*Cost based on current pricing of standard plans on Squarespace, Teachable, Mailchimp, Keap, and LeadPages; last accessed May 2024.

Rather than stacking together a costly and cumbersome suite of software, an all-in-one marketing platform, such as Kartra, offers a wide range of native functionalities for successfully creating, marketing, and scaling online businesses.

Compare Kartra’s features to other platforms and see why thousands are switching to an all-in-one solution!

Key Features of an All-In-One Platform

A quality all-in-one platform will have all the automation features you need to get your business off the ground, successfully market your brand, and achieve long-term business growth.

Tools for Creating an Online Platform

Before you launch an online business, you’ll need certain key assets in place — including a professional website and landing pages. These online assets lay the groundwork for you to reach customers and grow your business. High-quality marketing software gives you all the tools you need for this initial stage, including:

Website Builder

Your website represents you and your brand! It’s the foundation of your online business. This digital storefront is the place where you manage your products and services, make transactions, and engage with your customers and potential customers.

With intuitive website software, hiring a costly web developer is unnecessary. Instead, you can quickly build the website you envision with professional, ready-to-use templates — no coding required. And unlike other website builders, an all-in-one platform naturally integrates marketing functionalities with your website pages. It’s easy to incorporate surveys, pop-ups, forms, checkouts, appointment calendars, and many other features.

Membership Management

You’re building a tribe and you need a place to connect with them. A membership management platform enables business owners to set up members-only content, products, or services. It’s essential for establishing rapport with your members and offering them everything they need to succeed with your product – and you want them to enjoy interacting with your membership platform!

Membership site management differs depending on your business structure and pricing mode—one creator may sell their evergreen course at a fixed price, while another offers multiple membership tiers at a monthly subscription.

Your membership website platform should provide all the necessary features for managing your member base successfully — both now and as your business grows. A robust all-in-one platform like Kartra offers membership management software alongside the other features you need to market and scale your business.

Landing Page Builder

Just like the name says, landing pages are where people “land” when they’re interacting with your business. Your landing pages must convey your brand and your offer – and do it beautifully.

Think about what you need from the sales pages that convert prospects into customers or the landing pages that deliver lead magnets. You want to establish trust with your audience and build your email list, and that’s why your landing page builder is important.

An all-in-one marketing platform like Kartra offers professionally-designed, done-for-you landing page templates that integrate seamlessly with your website and your automated email sequences or lead management system.

Custom Form Builder

A business needs leads, right? Clearly, lead forms are a crucial part of lead generation — but not all form-builders are equal. An all-in-one platform offers customized opt-in forms that don’t just add clients to a list, but also assign detailed tags, capture information in custom fields, and even trigger automated workflows like follow-up sequences.

Tools to Market Your Knowledge

Once your online business is up and running, you’ll need software that enables you to consistently generate and convert leads into paying clients. Here are some of the key marketing features you’ll find in an all-in-one platform:

Email Marketing

Email marketing is one of the most important marketing automation tools – crucial for nurturing leads and maintaining customer relationships. Email marketing automation software allows you to set up behavior-based communication that responds automatically based on subscribers’ interactions – so you can reach the right people at the right time with the right message.

Email automation through an all-in-one platform lets you create automated sequences that natively integrate with your client profiles, your website, and your sales funnels.

You can’t clone yourself, but you can take advantage of these tools to create personal touches and establish rapport with your base.

Video Marketing

You have something to say and an audience to reach – and video can be a powerful marketing tool. Consider driving sales with product demos, building brand awareness through educational content, or hosting events for your target audience.

Many video content management options exist for uploading videos online, but they often come with other brands’ watermarks and limited customization options.

An all-in-one marketing platform comes with native video marketing software, giving you the ability to host webinars or upload branded video content that is easy to embed wherever is best for your audience.


Your client is ready to buy – and you need to make it easy for them. You’ll need an e-commerce platform to sell digital or physical products through your website. You can integrate a third-party e-commerce solution like Shopify or WooCommerce or take advantage of an all-in-one platform like Kartra that provides native shopping cart software.

This software functionality enables creators to set up an online store where customers make secure transactions using their credit card, PayPal, or other payment methods.

One of the main benefits of using a native payment processor is that it integrates easily with marketing efforts such as email campaigns. You can nurture customers toward finalizing their purchase or promote cross-selling other products or services. Say goodbye to the abandoned cart!

Lead Management

Lead management software automates the processes involved in gathering lead profiles, tracking leads’ progress through the sales cycle, and nurturing them into paying customers. Managing leads manually is a very labor-intensive task, and this software helps businesses owners focus their time and energy where it will have the greatest impact.

Although there are numerous CRM and lead management tools available, when this system is isolated from the rest of your marketing activities, it can be difficult to use client profiles and segmentation to your advantage. All-in-one marketing platforms allow you to do more with your customer data by providing a comprehensive view of your prospects’ interactions.

Affiliate Management

Affiliate marketing is a promotional strategy used by many online businesses. Affiliates are paid based on commissions — earning money when they successfully drive sales for your business. This essentially means having a flexible sales team without the overhead of hiring employees!

Needless to say, finding, managing, and paying affiliates requires another software subscription. But with an all-in-one platform like Kartra, you can leverage a network of affiliates from the same software that powers your other sales and marketing efforts.

Sales Funnel Builder

A sales funnel is simply the sales process that converts potential customers into paying customers. For example, a prospect may become aware of a brand through a social media marketing campaign, then develop interest in a service after downloading a lead magnet, and finally decide to purchase after receiving an email sequence with a discount.

It’s possible to build a sales funnel manually, combining digital tools like web page builders and email software, but funnel-building software makes it simple to create automated workflows and optimize each stage of the customer journey. It also provides holistic analytics, so you can see what is working and what isn’t.

All-in-one software streamlines funnel-building even further by minimizing the number of third-party programs that have to work together to create the sales funnel.

Tools to Scale Your Business

It’s easy for startups or small businesses to be consumed by the early stages of launching a business and making initial sales. But it’s crucial to keep an eye to the future. How do you intend to grow your business? These are a few of the tools that contribute to long-term success:

Customer Helpdesk

Responding quickly to your customers is essential to maintaining energy and enthusiasm around your brand. It is true – quality customer support is a key factor in customer retention. As you grow, how will you stay on top of customer support?

Show your customers you care about their questions and concerns with support ticketing systems that integrate with email. This way customers won’t have to remember login information for a support portal or wait until office hours to give you a call.

All-in-one platforms not only provide help desk software that eliminates the need for external integrations, but they also securely store and seamlessly share customer data you can use to improve your marketing to repeat customers.

Appointment Scheduling

An automated calendar removes the need for back-and-forth communication about open slots and ensures no one gets double booked. And once an appointment is set, automated reminders will help make sure potential clients follow through.

With an all-in-one platform, your appointment booking calendar is already integrated with your website so you can easily add it to pages, pop-ups, or anywhere else you want your visitors to take the next step.

Marketing Analytics

You’re busy running your business – you know data-backed decisions are the best way to find the path to growth, but it can be hard to figure out all the pieces of the puzzle.

When you have to use different analytics sources for each data point you’re tracking, it’s hard to get a holistic view of KPIs such as conversion rates or to run A/B tests effectively. You end up with disjointed engagement, conversion, and customer metrics. You need analytics that are accessible and shed light on each stage of the customer journey.

One of the most important benefits of an all-in-one platform like Kartra is your access to comprehensive analytics reports. With this streamlined marketing automation platform, you can view important, real-time data in a consolidated dashboard that is easy to access, understand, and use for decision-making.

The Best All-In-One Marketing Platform

Online business is a fiercely competitive environment, and you need software that positions you for success. When growing your business, Kartra is the best all-in-one marketing platform because its user-friendly features work together seamlessly to help you build your brand and reach more people.

As a cloud-based software, Kartra empowers you to access and manage your marketing tools from anywhere. And if you run into any questions, you need only turn to one, unified support team who’s ready to help!

So instead of managing separate software programs and incurring unnecessary expenses, choose Kartra – and spend your time and energy developing your expertise and fueling your passions.