Marketing Strategy

Marketing Strategy

  • 25 Powerful Personal Brand Examples + Statements To Follow

    Want to build a personal brand but not sure how or where to start? Here at Kartra, we’ve seen thousands of coaches, creators, and experts use our all-in-one platform to grow their online brands. In this guide, we’ll look at 25 successful personal brands to see what’s working for them and what’s worth incorporating in your own personal brand. Pay particular attention to their personal brand statements and the consistent message these individuals share in everything they do. Examples of powerful personal brands As you look through these personal brand examples, notice that while the people behind these brands have a wide variety of skills, interests, personality traits, and experiences — they’ve each found a specific problem that they solve for a specific audience… and...

  • Best Practices for Landing Pages that Boost Sales

    A well-crafted landing page is more than just a single web page; it's a powerful marketing tool that can boost your sales and reduce acquisition costs. While marketing platforms like Kartra will help you do it quickly, diving in without a clear strategy can lead to missed opportunities. To truly maximize the potential of your landing page, it's essential to follow best practices that combine effective design elements with strategic messaging. These practices not only help create an attractive and functional page, but also ensure a seamless user experience that aligns with your brand. Let's explore these proven strategies to help you design a landing page that looks great and drives real results. 1. What are Landing Pages and What’s Their Purpose? Landing pages are...

  • This is How to Rebrand Yourself Essential Strategies for Coaches to Thrive Online

    How to Rebrand Yourself: Essential Strategies for Coaches to Thrive Online

    Rebranding your coaching business doesn’t mean slapping a new logo on your website and calling it a day. It's a strategic process that involves redefining how you and your business are perceived by others.  In this AI-powered age, the world is changing faster than ever before. But refreshing your online brand presence can foster a genuine connection with your audience in ways that AI cannot. Whatever kind of coach you are, understanding how to rebrand yourself is crucial for staying relevant and standing out online. It’s how you achieve the long-term success you want. What is Personal Rebranding? Personal rebranding involves deliberately transforming your public image and professional persona. It’s a way to showcase your personal growth and adapt to changes in your career or...

  • Louise Henry went from making jewelry to becoming a global educator with Kartra

    Louise Henry: From Jewelry Maker to Global Educator

    Sometimes, the biggest shifts in life lead to our most impactful successes. Business Coach Louise Henry’s journey is a perfect example. Starting with a small jewelry making business, she realized that to achieve her dreams of making a global impact, she needed a change—a change that led her to online education and, eventually, to Kartra. The Entrepreneurial Pivot Louise began her entrepreneurial journey in the world of jewelry making, but she soon recognized that the limitations of a hands-on business weren’t aligned with her larger aspirations. She wanted to make a broader impact and build a business that allowed her the freedom to live life on her terms. This realization sparked a major shift in her career. Determined to empower others with the knowledge and tools...

  • How to Build a Compelling Personal Brand Website (+ Examples)

    From consultants to creatives to influencers, individuals who create a personal website have the power to grow a small business and build a brand their way. Unlike social media platforms, personal websites give you complete creative control over your online image! Here at Kartra, we’re passionate about giving people the tools they need to turn their unique experiences and knowledge into a powerful brand — one that makes an impact on others and frees you up to do the work you love. Let’s take a look at how to build a personal brand website that makes a great impression on your audience. We’ll look at multiple pages of just one website to see how to implement these ideas across a single website –and then we’ll...

  • How to Brand Yourself: 6 Secrets of Strong Personal Brands

    Building a personal brand is one of the most effective ways to open up opportunities for yourself in terms of both impact and income. Here at Kartra, we’ve seen how entrepreneurs have leveraged their personal brands to build the lifestyle they want, share their passion with others, and diversify their revenue streams. If you’ve decided it’s time to invest in your own brand instead of someone else’s — here’s our inside scoop on how people build successful personal brands. #1. Be unmistakable You might think that you have to pick and choose aspects of your personality and experiences to “market” to the world. But actually, niching your personal brand is about finding a specific purpose — a message that you want to share with the...

Load More

Get insights in
your inbox

More from across the blog

  • Dielle Charon: From Social Worker to Million-Dollar Sales Coach

    September 6, 2024
  • 25 Powerful Personal Brand Examples + Statements To Follow

    September 3, 2024
  • Best Practices for Landing Pages that Boost Sales

    August 30, 2024
  • How to Rebrand Yourself: Essential Strategies for Coaches to Thrive Online

    August 29, 2024

Try Kartra’s
all-in-one platform

for free!

Choose your plan and
get started with a 30-day
free trial