TL;DR
If you’re a successful service-based expert ready to move your business online, juggling multiple tools isn’t sustainable. All-in-one platforms help you scale without tech chaos.
After reviewing the top contenders — Kartra, Kajabi, ClickFunnels, and GoHighLevel — Kartra Essentials stands out for its simplicity, affordability ($59/month), and full suite of connected tools built for coaches, consultants, and local service professionals.
Why Offline Experts Are Moving Online — and Struggling
You’ve built your success on referrals, expertise, and results. But scaling online means adding landing pages, email campaigns, course delivery, and automation — often across five to ten disconnected tools.
The problem?
You’re wasting hours learning platforms you never wanted to master, spending hundreds a month on tools that don’t talk to each other, and constantly fixing integrations instead of focusing on your clients.
That’s why more experts are switching to all-in-one marketing platforms — tools that replace complexity with clarity.
Fun Fact: Based on Kartra user interviews, most new online experts replace an average of 6 tools and save about 12 hours per week once they consolidate their tech stack.
What Is an All-in-One Marketing Platform?
An all-in-one platform unifies the core systems you need to run your online business:
- Capture and nurture leads
- Build landing pages and sales funnels
- Send email campaigns and automations
- Deliver online courses or memberships
- Process payments and manage subscriptions
- Schedule sessions or events
- Host webinars and trainings
- Track analytics — all from one dashboard
Instead of duct-taping different apps (and paying for all of them separately), you get a single login, shared CRM, and simplified billing — helping you grow faster and smarter.
Top All-in-One Platforms for Coaches, Consultants, and Service-Based Experts
1. Kartra — Best for Coaches, Consultants & Service-Based Entrepreneurs
Best For: Experts who want to grow online without tech overwhelm
Key Strengths:
Landing pages, email marketing, sales funnels, unlimited products, memberships, 1-click checkouts, scheduling, automations, AI copywriting, affiliate management, and webinar integration (via WebinarJam).
Pricing: Starts at $59/month (Kartra Essentials) and includes unlimited products
Kartra was built for experts who need a business-in-a-box that scales. With the new Essentials plan, it’s now accessible to solo business owners and small teams alike.
Kajabi — Best for Content-First Course Creators
Best For: Coaches who lead with content and design
Key Strengths: Courses, communities, email, and podcast hosting.
Pricing: Their Kickstarter plan begins at $89/month, but it’s very limited. Their Basic plan recently increased rates to $179/month.
Kajabi shines for polished course delivery but can feel limited for advanced marketing automations or funnel-building flexibility.
3. ClickFunnels — Best for Funnel-Focused Entrepreneurs
Best For: Service-based experts with a heavy focus on conversion funnels
Key Strengths: Prebuilt funnel templates, A/B testing, affiliate management
Pricing: Starts at $97/month
ClickFunnels excels at helping entrepreneurs build and optimize sales funnels quickly. It includes funnel templates, affiliate tools, and basic membership and email automation features. However, the built-in email and membership functions are limited. Many users still integrate additional tools for advanced email automation, scheduling, or community-driven memberships — which can add cost and complexity for those seeking a single connected platform.
4. GoHighLevel — Best for Agencies Managing Multiple Clients
Best For: Agencies and marketers serving multiple accounts
Key Strengths: White-labeling, CRM, SMS marketing, and client dashboards.
Pricing: Starts at $97/month
It’s feature-rich but can overwhelm solo experts who just want simplicity and speed.
Key Takeaways: What to Look For in an All-in-One Platform
When comparing options, focus on:
- Simplicity: Can you launch without hiring tech help?
- Affordability: Does one subscription replace five others?
- Support: Can you get real help when something breaks?
For most service-based experts, Kartra Essentials checks all the boxes.
Final Thoughts
For offline experts stepping online — especially without a tech team — an all-in-one platform isn’t a luxury. It’s a lifeline.
If you’re ready to simplify and scale, Kartra Essentials gives you every tool you need to launch and grow online — all for $59/month.
Quick Answers
- What’s the best marketing platform for coaches going online?
Kartra Essentials offers the best mix of simplicity, affordability, and complete feature coverage. - Can I build funnels and email sequences in one tool?
Yes — Kartra combines page building, email automation, tagging, and checkout flows in one place. - Do I still need Zoom or Calendly?
Usually not. Kartra includes a built-in calendar and integrates with WebinarJam for live sessions. Kartra Calendars has the option to automatically send Google Meet invitations for video meetings, so you don’t have to manually send invitations - Which platform is best for agencies?
GoHighLevel is built for large marketing agencies that want to white-label and resell client accounts. It’s powerful, but often more complex than most service-based experts or boutique agencies need. Kartra Agency, on the other hand, gives you an easier way to manage multiple client accounts — all from one secure dashboard, with unified billing, instant client logins, and real-time reporting — without the extra layers or steep learning curve.
- Is an all-in-one platform worth it if I’m just starting out?
Absolutely. It saves time, money, and decision fatigue — helping you launch faster and look professional from day one. Plus, it avoids the hassle of trying to patch different tools together, like calendars, emails, pages, courses, and more. With Kartra, everything connects easily.