The online course platform you choose is integral to the success of your business – affecting student experiences, backend processes, and all other components of course creation and delivery – and it needs to grow alongside you. Too many course creators find that the platform they begin with isn’t the right one when it comes time to scale.

What exactly is a membership website platform?


Top online course platforms

Best Overall Choice: Kartra

Podia

Kajabi

Teachable

Thinkific

Udemy

Coursera

LearnWorlds

learnworlds website homepage

LearnWorlds is a robust online course platform with offerings for both new and seasoned course creators. It positions itself as an “AI-powered” suite of tools for course creation, delivery, and marketing.

Its interactive video features, one of the most popular LearnWorlds features, lets course creators ask questions, add pointers and popups, and CTA elements directly into course videos to boost student engagement.

With LearnWorlds, course creators have professional-looking courses that incorporate various content types, including e-books, SCORM files, and even customizable certificate templates.

Additionally, the platform offers users an “app builder” that helps users create native iOS and Android apps where users can download courses and other offerings seamlessly on their mobile devices.

While LearnWorlds excels in many areas, some users find its email marketing capabilities somewhat limited compared to more comprehensive platforms like Kartra.

Skool

Skool website registration homepage

Skool carves out a unique niche by emphasizing community-building alongside course delivery. This innovative platform is tailored for course creators who prioritize student interaction and peer-to-peer learning, fostering engaged communities around their educational content.

At the heart of Skool’s offering are its intuitive community management tools. Course creators can effortlessly set up discussion forums, live chat rooms, and even host virtual events within the platform. This focus on community is unique in the course platform sector.

Skool’s course creation tools are very basic compared to some other platforms. While it supports various content types, including videos and PDFs, it lacks some of the advanced customization options found in platforms like Kartra or LearnWorlds. Course creation, support, and marketing features are significantly limited compared to most other course platforms.

Nevertheless, Skool’s powerful community features and user-friendly design make it a compelling choice for educators looking to build a loyal student base and facilitate ongoing discussions around their course content.

Mighty Networks

mighty network website homepage

Mighty Networks is a blend of course creation software and robust community-building features. With Mighty Networks, educators can create courses, host discussions, create groups and subgroups, and even run live events within a branded digital space.

This combination makes it ideal for course creators aiming to build an ecosystem around their educational content rather than only delivering standalone courses.

When it comes to marketing features, Mighty Networks has very few. Rather, it has integrations available with many popular 3rd party tools.

New Zenler

new zenler website homepage

New Zenler bills itself as an all-in-one course creation and marketing platform, aiming to provide course creators with every tool they need under a single roof.

The platform’s intuitive course builder is a highlight, allowing educators to create professional-looking courses with a user-friendly drag-and-drop interface. New Zenler supports videos, quizzes, and assignments. To boost student engagement and motivation, the platform incorporates built-in gamification features, such as progress bars and achievement badges.

When it comes to marketing, New Zenler doesn’t disappoint. It provides a robust set of tools, including funnel builders, email marketing automation, and affiliate management. This comprehensive approach makes it a strong contender for course creators who want to handle both course delivery and marketing within a single platform. However, it’s worth noting that while New Zenler offers a wide range of features, some users find that the depth of certain functionalities may not match that of more specialized platforms. Despite this, New Zenler’s all-in-one approach and competitive pricing make it an attractive option for many course creators, especially those looking to consolidate their tech stack.

FreshLearn

freshlearn website homepage

As a newer option in the online course platform market, FreshLearn has quickly made a name for itself by focusing on providing a straightforward, user-friendly experience for both course creators and students.

There are two unique features of FreshLearn that stand out from the rest: First, FreshLearn’s AI-powered course creation assistant is a game-changer for newer educators who need a boost. The tool can structure course content, suggest areas for improvement, and generate course outlines based on a given topic. For first-time course creators or those looking to streamline their course development process, this feature can be invaluable.

Second, it has a blogging CMS where users can post articles and other content. This can help them drive organic traffic via SEO without having to rely on an outside tool or WordPress website to handle their written content creation.

FreshLearn offers a range of other tools, including live webinars, discussion forums, and progress tracking. While its marketing features may not be as extensive as some other all-in-one platforms like Kartra, FreshLearn does provide basic email marketing and landing page creation tools.

WizIQ

WizIQ website homepage

WizIQ serves educational institutions and offers individual course creators tools to host their courses. The platform focuses on live, instructor-led training, which sets it apart, making it particularly suitable for professional educators who need real-time interaction with their students.

It boasts high-quality video streaming, quiz and testing creation, interactive whiteboards, and screen-sharing capabilities, facilitating engaging live sessions.

On the administrative front, WizIQ equips educators with comprehensive learner management tools. These include detailed analytics and automated test creation and grading features. While the platform does offer some marketing capabilities, such as course landing page creation, it lacks many marketing features found in other platforms and its UI is very dated.

Academy of Mine

academy of mine LMS homepage

Academy of Mine is a highly customizable learning management system (LMS) tailored for businesses and organizations looking to create online training programs. It markets itself towards B2B companies and higher education institutions.

Academy of Mine’s advanced course builder allows for the creation of multi-tiered courses with prerequisites and custom learning paths, making it particularly suitable for developing professional certification programs or corporate training courses. Additionally, the platform offers robust assessment tools, including the ability to create branching quizzes and surveys.

Academy of Mine relies on integrations for most of its marketing features. If you’re looking for customization and personalization, the company offers a service that will design your eLearning website or customize its LMS to match your needs.

Skillshare

skillshare homepage

Skillshare is a marketplace and online learning community focused solely on creatives and entrepreneurship. Unlike platforms designed for independent course creators to build and sell their own courses, Skillshare operates on a marketplace model similar to Udemy. This approach makes it best suited for educators looking to tap into an existing audience of learners interested in creative and business skills.

For course creators, Skillshare offers a straightforward course creation process and handles all aspects of payment processing and student management. It’s worth noting that educators must be approved to create courses on its platform. Creators also have less control over pricing and marketing than platforms like Kartra or Teachable. Skillshare’s revenue-sharing model, where instructors earn money based on the watch time their classes accumulate, can be lucrative for popular instructors but may pose challenges for new educators trying to stand out in the crowded marketplace.

Ruzuku

ruzuku homepage

Ruzuku has built its reputation on simplicity and ease of use in the online course platform space. The platform is designed to make course creation and delivery as straightforward as possible, making it an excellent choice for first-time course creators or those who prefer a no-frills approach to online education.

A key feature that sets Ruzuku apart is its course creation wizard. This tool guides educators through the process of setting up their course step-by-step, proving particularly helpful for those new to online course creation. The platform also has discussion features that facilitate easy interaction between instructors and students, as well as among students themselves.

In terms of marketing, Ruzuku provides basic tools, including the ability to create sales pages and coupons and offer free trials. It also integrates with popular email marketing services, allowing course creators to build their email lists.

Teachery

teachery website homepage

Teachery caters to newer course creators who prioritize getting their content online quickly without grappling with complex features or steep learning curves.

A distinctive feature of Teachery is its unlimited courses and students model, available even on its basic plan. This makes it particularly attractive for educators planning to create multiple courses or expecting a large student base. The platform also offers a unique course duplication feature, enabling creators to easily replicate and modify existing courses.

Teachery provides basic customization options for course pages and a simple drag-and-drop course builder. While its feature set may not be as extensive as some other platforms, it covers the essentials, including drip content, basic analytics, and the ability to create landing pages. The platform’s simplicity can be both a strength and a limitation – while it’s easy to use, more advanced users might find it lacking in some areas. However, for course creators who prioritize getting their content online quickly and affordably, Teachery can be an excellent choice.

ClickFunnels

clickfunnels courses feature page

Considered by many to be the OG of course platforms, ClickFunnels currently positions itself as a complete marketing and sales funnel builder that happens to excel at hosting and selling digital products, including online courses. This makes ClickFunnels an attractive option for course creators who prioritize digital marketing and sales strategies alongside content delivery.

It features many items other platforms offer, including an intuitive drag-and-drop funnel builder, landing page builder, and robust email marketing. This allows course creators to design complex sales funnels using landing pages, order forms, upsell pages, and membership areas, all within a single, cohesive system.

It’s worth noting that in recent years, ClickFunnels has not kept up with the pace of innovation in the course platform space. Its course features are scarce compared to dedicated online course platforms. The membership area, where courses are typically hosted, offers standard features like drip content and progress tracking. However, it lacks some of the more advanced learning tools found in many other platforms.

AccessAlly

accessally website homepage

AccessAlly is an LMS WordPress plugin designed for creators who want complete control over their course websites, including design and functionality. The platform offers advanced quizzing options, including personalized quiz questions based on user responses and a ‘homework submission’ feature allowing direct instructor feedback. These tools can significantly enhance the learning experience, making AccessAlly an excellent choice for educators offering in-depth, interactive courses.

AccessAlly also excels in its membership management capabilities. The platform offers flexible options for structuring memberships, including the ability to create complex access rules and even set up ‘unlock’ conditions based on course progress or quiz results.

AccessAlly’s WordPress-based nature means it comes with a steeper learning curve compared to all-in-one platforms. While this means greater flexibility and control for creators, it may require more technical know-how or resources to set up and maintain. For course creators willing to invest the time, AccessAlly can provide a highly customized and powerful course delivery system.

Key features to look for in an online course platform

Professional Landing Page & Form Builder 

Kartra offers a comprehensive suite of tools for digital marketers and entrepreneurs, including a powerful landing page builder and form creation software. The platform boasts an intuitive drag-and-drop editor that allows users to create visually appealing and conversion-optimized landing pages without requiring coding skills. With a vast library of professionally designed templates, users can quickly customize and launch pages that align with their brand identity.

The form builder complements this by enabling the creation of tailored fields and versatile form types, from embedded forms to pop-ups, all designed to capture leads effectively.

Checkout Page Considerations

Customizable Quizzes & Surveys

Native Video & Webinar Hosting

Advanced Email Automation 

Automated Workflows & Sales Funnels

Comprehensive Membership Management 

Affiliate Program Management 

Lead Management Software

Kartra provides a robust lead management system that functions as a Customer Relationship Management (CRM) tool. It allows users to track the journey of each lead, gathering crucial insights into user behavior and validating marketing strategies.

The CRM features custom tagging and lead scoring capabilities, enabling businesses to segment their audience and automate personalized marketing actions. With the ability to import existing contacts and integrate lead management seamlessly with sales funnels, Kartra aims to offer a unified platform for managing customer relationships and optimizing the sales cycle.

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About Kartra

This blog is brought to you by Kartra, the all-in-one online business platform that gives you every essential marketing and sales tool you need to grow your business profitably – from sales pages and product carts to membership sites, help desks, affiliate management and more. To learn how you can quickly and easily leverage Kartra to boost your bottom-line, please visit kartra.com.