Success often takes us down unexpected paths. For Dielle Charon, MSW, that journey began as a social worker before evolving into a remarkable, multimillion-dollar career. As a certified life coach and a 7-figure sales expert, Dielle empowers women of color (WOC) to achieve financial independence. She leads two sales programs—Five Figure Freedom and Six Figure Liberation—which have served over 300 WOC. She also hosts the Woman Of Color Sales Show Podcast, which boasts over 150,000 downloads. Her journey shows how determination, belief in oneself, and how the right tools can turn dreams into reality.
The Entrepreneurial Pivot
Before the popular podcast and multimillion-dollar success, Dielle’s story was one of struggle and perseverance. It all began in a place many know well—working a nine-to-five job that left her exhausted and unfulfilled. As a social worker, Dielle earned just $2,500 a month, barely enough to cover her rent.
Her daily commute took three hours round trip on a bus, leaving her drained and with little time to spend with her fiancé. “I was just thinking to myself, I can’t do this,” she says. “I realized within the third day of me being at this job that I can’t stay here.”
Instead of looking for another job, Dielle made a bold decision—she would build a life that offered the freedom she craved. She launched her first brand, “The Busy Girls Club,” where she coached women on managing their busy lives. This was the start of her entrepreneurial journey.
The Struggles of Starting Out
Like many new entrepreneurs, Dielle quickly discovered that building an online business came with challenges. “I didn’t have any tech experience or business experience,” she admits. The learning curve was steep, and she felt overwhelmed by the complexities of setting up sales funnels, creating online courses, and building marketing strategies.
While using other marketing platforms, one of her earliest struggles was figuring out how to connect her online course to an email nurture series. “That thing took me days and days and days to do, and it was so frustrating and overwhelming,” she recalled. “I remember thinking, if this is what it takes to run an online business, then I’m screwed.”
On top of the technical challenges, Dielle faced confidence issues. Comparing herself to other entrepreneurs who seemed to have it all together was tough. But over time, she realized that her audience was there for her—authentic and relatable, not just a polished image.
Discovering Kartra: The Turning Point
As Dielle’s business grew, so did the demands on her time and resources. She needed a solution that could simplify her operations and allow her to focus on what she loved most—coaching and inspiring others. That’s when she discovered Kartra, and everything changed.
Kartra’s Role in Dielle’s Success
With Kartra at the core of her business, Dielle’s success took off. She went from earning $40,000 in 2019 to $300,000 in 2020, and then on to seven-figure revenues in the following years! Kartra made it possible for her to manage her new campaign launches, build beautiful courses, and connect with her audience—all from a single platform.
One of the strategies that Dielle credits for her success is her “Disney World” launch strategy. “Before the doors even open, you want your launches to feel so exciting. You want people to line up at the gate waiting to work with you,” she explains. Supported by Kartra’s robust tools, this strategy helped her go from $10K launches to $500K launches.
Even with a relatively small audience—just 3,000 email subscribers—Dielle has been able to achieve remarkable results. She says that Kartra’s reliable email deliverability and user-friendly course platform has been a major help.
Why Kartra Stands Out
For Dielle, Kartra wasn’t just another software; it was the game-changer that allowed her to scale her business and achieve her financial goals. Here are the five most valuable ways Kartra helped Dielle grow her business:
1. All-in-One Platform: Kartra eliminated the need for multiple software tools, consolidating everything from email marketing to course creation in one place, saving time and reducing complexity.
2. Reliable Email Deliverability: Kartra’s email platform ensured that every message reached her audience, which was crucial for a business with a smaller subscriber base.
3. High-Quality Course Platform: Kartra’s course platform is not only easy to use but also beautifully designed, offering Dielle’s clients a seamless and engaging experience.
4. Robust Funnel and Launch Tools: Kartra provided the infrastructure needed for Dielle to execute highly successful launches, allowing her to go from $10K to $500K launches.
5. User-Friendly Interface: Kartra’s intuitive design made it easy for Dielle to set up and manage her business operations without needing extensive technical knowledge.
Advice for Aspiring Entrepreneurs
Dielle’s journey proves that with the right tools and mindset, anyone can build a successful business. Her advice? “Go with the punches. If the industry or the market is telling you something, test it out.” She encourages other entrepreneurs to embrace the creativity and freedom that comes with the entrepreneurial journey and to be willing to try new things.
What’s Next for Dielle
Looking ahead, Dielle is excited about exploring new opportunities in her business. She plans to double down on content creation, grow her email list, and experiment with lower-ticket offers. With Kartra by her side, she’s ready to continue scaling her business and reaching even greater heights.
Ready to Transform Your Business?
Dielle Charon’s story is more than just a success story—it’s a blueprint for anyone looking to build a business that offers both financial freedom and personal fulfillment. If you’re ready to streamline your operations and take your business to the next level, Kartra is here to help.
Start your trial today and discover how Kartra can help you achieve your business goals, just like it did for Dielle.