Affiliate Marketing

65% of businesses believe generating traffic and leads is their biggest marketing challenge. That means two-thirds of business owners find acquiring new customers to be more difficult than say, closing the sale or getting people to open their emails (which are not small feats either). And sure, you could just throw money at Google and Facebook and pray that your ads convert, or take to the streets with a megaphone and a million hand-printed adverts and hope you’re not arrested. Or, you could try a better method. A method that means not paying a cent for traffic until AFTER it converts into an actual physical sale. That means spending your time focusing on your business, not your ads. It’s called affiliate marketing. So if your...

Referrals are the lifeblood of many small businesses, especially when they first start out. In the early stages, word-of-mouth marketing can even happen naturally as clients are satisfied with the products or services they purchase from you. But as a business grows, it becomes necessary to implement a thorough referral marketing strategy in order to see consistent traffic and sales from referrals. Use the following ten referral marketing strategies to build your customer base and optimize sales funnels for long-term client satisfaction. Just Ask! (Using These Tips & Templates) It is natural for business owners and marketing teams to feel uncomfortable asking for referrals because it can feel like an added burden on your clients. This instinct is helpful when considering the right timing and...