Launching a product has always been a pivotal moment for any business. It's the culmination of hard work, innovation, and anticipation. However, the landscape of product launches has evolved dramatically in recent years. Gone are the days when an evergreen content strategy and a series of automated emails were enough to captivate your audience. Consumers have changed, and so must our launch strategies. In this guide, we'll delve into the "new way" of launching products—a multi-tiered approach that generates warranted hype while resonating deeply with your buyer persona. We'll explore the insights from Lisa Johnson's "Lights, Camera, Launch" masterclass, focusing on three core elements that can transform your launch into a resounding success. Lisa Johnson is a business strategist, public speaker, bestselling author, and podcast...
Introduction: Meet Gonzalo Jimenez Gonzalo Jimenez’s story is a testament to the power of sacrifice, hard work, and vision. He shows that while the path to freedom may require giving up short-term comforts, the long-term rewards are well worth the effort. Originally from Peru, Gonzalo made the bold decision to relocate to Canada with his wife, Agata, and their newborn son, driven by the desire to build a better life for his family. Determined to create a lifestyle that prioritized both career success and family time, he found the perfect solution with Kartra, a platform that helped him transform his dream into reality and unlock the freedom they had been working toward. Backstory: Humble Beginnings and Struggles Before stepping into the world of online business,...
In the fast-paced world of digital business, having the right tools can make or break your success. For Jody Jelas, CEO of the marketing agency Phunnel Builders, Kartra wasn’t just another software – it completely transformed how she operates her business. Her experience shows how the right platform can turn headaches into wins and help increase revenue without doing extra work. How Jody Slashed Costs by Streamlining Before discovering Kartra, Jody faced an overwhelming list of tools and subscriptions that left her team struggling. “We had so many different softwares that we were pulling together,” she reflects. Each new tool added complexity and cost, leading to frustration. The turning point came when Jody decided to make a change. “By moving to Kartra and canceling all...
Success often takes us down unexpected paths. For Dielle Charon, MSW, that journey began as a social worker before evolving into a remarkable, multimillion-dollar career. As a certified life coach and a 7-figure sales expert, Dielle empowers women of color (WOC) to achieve financial independence. She leads two sales programs—Five Figure Freedom and Six Figure Liberation—which have served over 300 WOC. She also hosts the Woman Of Color Sales Show Podcast, which boasts over 150,000 downloads. Her journey shows how determination, belief in oneself, and how the right tools can turn dreams into reality. The Entrepreneurial Pivot Before the popular podcast and multimillion-dollar success, Dielle's story was one of struggle and perseverance. It all began in a place many know well—working a nine-to-five job that...
Sometimes, the biggest shifts in life lead to our most impactful successes. Business Coach Louise Henry’s journey is a perfect example. Starting with a small jewelry making business, she realized that to achieve her dreams of making a global impact, she needed a change—a change that led her to online education and, eventually, to Kartra. The Entrepreneurial Pivot Louise began her entrepreneurial journey in the world of jewelry making, but she soon recognized that the limitations of a hands-on business weren’t aligned with her larger aspirations. She wanted to make a broader impact and build a business that allowed her the freedom to live life on her terms. This realization sparked a major shift in her career. Determined to empower others with the knowledge and tools...
Sometimes, the journey to success begins in the most surprising ways. For Kate Kordsmeier, an online business coach and founder of Success with Soul, her path to achieving six-figure success started during an unexpected time: her pregnancy. Kate Kordsmeier’s Journey to Online Business Success After graduating from journalism school, Kate became a freelance food and travel writer. In 2015, she was diagnosed with PCOS and hypothyroidism, which inspired her to launch a holistic wellness blog called Root + Revel. Her blog quickly gained traction and by 2018, she had her first six-figure year. As her blog and business grew, so did her family. Balancing motherhood with her thriving business became her next challenge. In 2021, Kate sold her blog for multiple six figures, quit social...