Email Marketing

In February 2024, Google and Yahoo introduced new email delivery standards that you need to know about. These standards emphasize sender authentication and recipient preferences to keep spoofed and unwanted mail out of our inboxes. Successful email deliverability is based on two things: IP Address and domain sender reputation. Today, we’ll focus on domain sender reputations because part of Google and Yahoo’s changes includes requiring a custom email sender domain, which is the part that comes after the @ symbol.  Changing your sender domain will require a “warming up” period to build credibility with the mailbox providers (such as Google and Yahoo) that will receive your mail. When sending bulk email, mailbox providers need to confirm that your new domain is a reputable sender and not a mass-blast...

What is Email Marketing? Email marketing is a form of direct marketing that uses electronic mail (email) to communicate with an audience. In its broadest sense, every email you send to a potential or current customer is email marketing. You can use email to send advertisements, make sales, send subscribers to a website, and much more. Sending emails can also help you build loyalty, trust, and brand awareness. Understanding the Basics of Email Marketing Email marketing is an important part of digital marketing because it gives you the ability to communicate directly with your subscribers. It involves crafting messages to meet your business goals. Why Use Email Marketing? Firstly, in online marketing spaces email marketing is commonly referred to as the “King of ROI,” and...

Google and Yahoo introduced significant changes to email authentication practices by enforcing new guidelines for senders who deliver mail to their users. Their goal is to reduce the risk of phishing and spam by creating a safer, more enjoyable email experience. These new sender guidelines went into effect on February 1, 2024. All Kartra customers will be able to successfully meet the guidelines. As a matter of best practice, we always recommend that you aim for the highest level of compliance. Kartra has developed new tools, so its customers can successfully meet Google and Yahoo authentication requirements. Kartra customers received an email and an in-app notification when these tools became available on January 15, 2024, providing enough time to take the required steps before February 1, 2024....

If you send marketing or promotional emails, you might have already heard about the big changes coming to the email authentication and delivery landscape in February 2024. Headed by Google and Yahoo, the industry is moving toward best practices that make it harder for spam and phishing to thrive. To help you prepare, we put together a checklist that addresses the major areas where you may need to take action. This article covers requirements that everyone can follow, but Kartra customers will have specific action items mapped out below. KartraMail vs Third-party SMTP: Understanding the Difference If you are a Kartra customer, it’s important to understand the difference between handling DKIM records if you use KartraMail as your email gateway or a third-party SMTP integration....

Wow! What a year it’s been. At Kartra, our top priority was to develop features that help our customers achieve even greater success with more ease. And our opinion might be biased, but we think we nailed it! Join us in celebrating our customer-inspired product updates of 2023. Create profitable sales funnels. According to Investopedia.com's article How Many Startups Fail and Why?, 20% of small businesses fail in the first year, 50% within five years, and 65% within 10 years.  Kartra is dedicated to improving these statistics. That’s why we developed new features for the foundation of online business success: sales funnels. Now, you can create sales funnels faster than ever, forecast their revenue, and track analytics inside of Kartra and across the web. Here’s what...

Key Takeaway In February 2024, Google and Yahoo will require sender verification on incoming mail as a way to combat spam and fraud. This affects you if you send email to anyone with a Gmail or Yahoo mailing address. Sender verification tools are coming to your Kartra account to help you maintain compliance and strong delivery scores. Email continues to be a pillar of digital marketing strategy, in a bid to reach the 4 billion daily email users worldwide. This number is expected to climb to 4.6 billion by 2025. (Statista, 2021) As technology gets more sophisticated, so do hackers and fraudsters–prompting the need for industry improvements in email delivery services and privacy practices. By February 2024, Google and Yahoo will introduce new email delivery standards that you need...