Marketing Strategy

Becoming an independent consultant is a career move with a lot of exciting opportunities. You set your own hours, take on the projects that you choose, and be the one who profits from your success. But you’re probably wondering: How much will I be able to make on my own? How much should I charge? In this guide, we break down how to set a freelance consulting rate and look at four pricing models for consultants. How to Price Your Consulting Services When you first go into business for yourself, it’s a challenge to figure out what your services are actually worth! You don’t want to undersell yourself and have your services perceived as low-value, but you don’t want to scare clients away with an...

Want to build a personal brand but not sure how or where to start? Here at Kartra, we’ve seen thousands of coaches, creators, and experts use our all-in-one platform to grow their online brands. In this guide, we’ll look at 25 successful personal brands to see what’s working for them and what’s worth incorporating in your own personal brand. Pay particular attention to their personal brand statements and the consistent message these individuals share in everything they do. Examples of powerful personal brands As you look through these personal brand examples, notice that while the people behind these brands have a wide variety of skills, interests, personality traits, and experiences — they’ve each found a specific problem that they solve for a specific audience… and...

A well-crafted landing page is more than just a single web page; it's a powerful marketing tool that can boost your sales and reduce acquisition costs. While marketing platforms like Kartra will help you do it quickly, diving in without a clear strategy can lead to missed opportunities. To truly maximize the potential of your landing page, it's essential to follow best practices that combine effective design elements with strategic messaging. These practices not only help create an attractive and functional page, but also ensure a seamless user experience that aligns with your brand. Let's explore these proven strategies to help you design a landing page that looks great and drives real results. 1. What are Landing Pages and What’s Their Purpose? Landing pages are...

Rebranding your coaching business doesn’t mean slapping a new logo on your website and calling it a day. It's a strategic process that involves redefining how you and your business are perceived by others.  In this AI-powered age, the world is changing faster than ever before. But refreshing your online brand presence can foster a genuine connection with your audience in ways that AI cannot. Whatever kind of coach you are, understanding how to rebrand yourself is crucial for staying relevant and standing out online. It’s how you achieve the long-term success you want. What is Personal Rebranding? Personal rebranding involves deliberately transforming your public image and professional persona. It’s a way to showcase your personal growth and adapt to changes in your career or...

Sometimes, the biggest shifts in life lead to our most impactful successes. Business Coach Louise Henry’s journey is a perfect example. Starting with a small jewelry making business, she realized that to achieve her dreams of making a global impact, she needed a change—a change that led her to online education and, eventually, to Kartra. The Entrepreneurial Pivot Louise began her entrepreneurial journey in the world of jewelry making, but she soon recognized that the limitations of a hands-on business weren’t aligned with her larger aspirations. She wanted to make a broader impact and build a business that allowed her the freedom to live life on her terms. This realization sparked a major shift in her career. Determined to empower others with the knowledge and tools...

From consultants to creatives to influencers, individuals who create a personal website have the power to grow a small business and build a brand their way. Unlike social media platforms, personal websites give you complete creative control over your online image! Here at Kartra, we’re passionate about giving people the tools they need to turn their unique experiences and knowledge into a powerful brand — one that makes an impact on others and frees you up to do the work you love. Let’s take a look at how to build a personal brand website that makes a great impression on your audience. We’ll look at multiple pages of just one website to see how to implement these ideas across a single website –and then we’ll...