Marketing Strategy

Creating and selling digital products unlocks immense potential for entrepreneurs, coaches, consultants, and creatives to share their expertise on a global scale. Digital products offer a scalable and efficient way to grow revenue without the constraints that physical products face. To successfully sell digital products online, it's important to create products that deliver exceptional value and resonate with your target audience. This involves thoughtful planning, quality content creation, and smart marketing strategies. In this article, we'll explore how to turn your knowledge and creativity into profitable digital products that make a meaningful impact. What is a digital product? A digital product is an intangible item or piece of content that is created, sold, and distributed electronically over the internet without a physical form. These products...

Health coaching has exploded in recent years as more people realize they need support on their wellness journeys – not just another diet plan or workout routine, but a true partner in creating lasting change. As a health coach, you help people bridge the gap between knowing what they should do and actually doing it. Whether you're new to coaching or ready to take your existing practice to the next level, this guide will teach you exactly how to get started, how to market your health coaching services online, and what to look for in a health coaching platform. Let’s turn your passion for wellness into a thriving coaching business! What does a health and wellness coach do? A health coach partners with individuals to...

Coaching can be incredibly rewarding, but let’s face it: relying solely on active income from one-on-one coaching clients can limit your growth.  To truly scale your coaching business, you need to explore passive income streams.  Not only does this allow you to reach a wider audience, but it also gives you the flexibility to focus on other aspects of your life — whether that’s personal development, spending more time with family, or building your brand. The beauty of passive income is that you can make money while you sleep. By creating digital products like online courses, templates, or even launching a membership site, you can monetize your expertise without always being physically present.  In this guide, we’ll break down the most effective strategies for generating...

Since the late 1990s and early 2000s, Black Friday has evolved into a global shopping event, not just for big retailers, but for ecommerce businesses and entrepreneurs of all kinds. With the rise of online shopping, Black Friday–and now, Cyber Monday–have become prime opportunities to boost online sales and reach new customers. Whether you're offering services, courses, group programs, or digital products, this holiday shopping season can help you turn potential customers into hungry buyers. In 2023, Black Friday shoppers in the U.S. spent a record $9.8 billion, and worldwide, retailers continue to see billions in sales during Black Friday weekend (Business Insider). Additionally, more than half of Black Friday and Cyber Monday sales are coming from mobile devices, so it’s crucial to optimize your...

Your website needs to successfully convert leads into customers, which means you need effective landing pages. The landing page is the last stop — the place where your potential customer decides to take action! In this guide, we’ll look at great landing page examples across many different industries and types of online brands, so you can find inspiration and valuable advice for your own landing pages. Pay attention to how each brand on this list uses its landing page to build trust with the audience and persuade them to take the next step. Online course landing page examples 1. Louise Henry Louise Henry’s landing page for the Passive Profit Accelerator course This landing page on Louise Henry’s website encourages users to sign up for her...

One of the biggest challenges for independent consultants is keeping the client pipeline full. Freelance consultants often face up-and-down sales cycles that leave them stressed about finding new clients as soon as their current projects are finished. But with the right marketing plan, you’ll be free to focus on the work you love while successfully reaching new customers! Here at Kartra, we’re passionate about giving online consultants the tools they need to succeed. Read on to learn actionable strategies for how to market yourself as a consultant. 15 marketing strategies to promote your consulting business Because trust is so central to consulting services, the best marketing strategies for consultants involve sharing valuable content and making genuine connections that expand your network. Here are 15 specific...