Webinars

Feeling like you're chasing your tail when planning content is more common than you may think. It's a challenge keeping track of everything you've already posted and want to post in the future, together with ideas, what platforms you use, and which days to post. This is where a content calendar comes to the rescue! A content calendar is a powerful tool for organizing and scheduling posts, videos, blogs, and campaigns in a centralized place. The whole purpose of building these calendars goes way beyond just keeping things neat and organized, as it can save time and boost engagement with your audience. Plus, a well-structured calendar keeps you focused on those bigger marketing goals. In this blog post, you'll learn how to create a content...

Struggling to gain traction with your marketing efforts? Video marketing could be the key to accelerating your growth. According to short-form video statistics, 72% of consumers choose video content as their top choice to discover products and services. This strong inclination highlights video’s significant impact on reshaping marketing strategies, a topic we will dive into extensively. In this article, we'll uncover the key strategies for crafting an effective video marketing sales funnel that not only captivates, but converts. From understanding the mechanics behind it to dissecting examples of successful marketing videos and pinpointing their position within the funnel, we'll equip you with everything you need to elevate your video marketing game. What is a Video Marketing Funnel? A video marketing funnel is essentially your strategy...

Around 40% of webinar audiences convert to strong leads – so your webinar represents an excellent marketing opportunity to promote your products and services.1 Creating a great webinar event can be a daunting task for beginners, but it’s well worth the effort to do it right! So where do you start? How do you create a webinar your audience will love? And how will you get people to attend? We’re here to help with a step-by-step guide for planning, preparing, and marketing your first webinar to make it a success. 1. Set Your Objectives Webinars typically serve one of three purposes: generating new leads, nurturing existing leads, or keeping current customers engaged with your brand. Before you start preparing the content itself, decide on the main...