Let’s dive in

Trying to decide on the right digital marketing software? In this comparison, we look at Kartra and GoHighLevel, two leading platforms in digital marketing and automation.


Kartra is an all-in-one platform tailored for entrepreneurs, course creators, and coaches who want to build, market, and sell online without the tech overwhelm.


An all-in-one platform for large agencies to manage clients, automate marketing, and scale growth.

While Kartra and GoHighLevel both boast similar features, their target audiences differ significantly. Kartra caters to solopreneurs, course creators, coaches, and small businesses looking to establish, scale, or promote their online presence. Kartra provides an all-in-one solution, streamlining online marketing with ready-to-launch campaigns and automations, eliminating the need for multiple tools and enabling users to get up and running in little to no time.

In contrast, GoHighLevel offers a comparable feature set but with a steeper learning curve. It’s tailored for agencies handling multiple clients, requiring a more technical understanding. This platform’s structure and feature implementation is geared towards managing multiple accounts simultaneously or white labeling, making it less suitable for small to medium businesses.

Kartra vs. GoHighLevel tools for creating content

Memberships and courses
Unlimited pages
Unlimited products
Interactive video features
Funnel mapping
Native surveys & quizzes
Native webinar integration

Memberships and Courses

Kartra supports memberships and courses, offering creators robust tools for content delivery, progress tracking, automation, and drip scheduling enhancing its utility for educational content. GoHighLevel offers memberships and courses with a limited feature set.

Unlimited Landing Pages

Both Kartra and GoHighLevel provide unlimited landing pages, catering to extensive marketing campaigns and diverse web presences.


Forms are available on both platforms, aiding in lead capture and customer engagement. Where the two differ is Kartra offers a wider range of fields and more customizations for lead capture.

Unlimited Products

Both Kartra and GoHighLevel allow the creation of unlimited products, ideal for businesses with a wide range of offerings.

Interactive Video Features

Kartra includes interactive video features like calls-to-action and overlays. These features are natively absent in GoHighLevel, limiting its capability in engaging video content.

Funnels and Funnel Mapping 

Both platforms offer funnel creation, aiding in structured customer journey mapping. Funnel mapping is also supported by both platforms, allowing for strategic marketing planning.

Native Surveys & Quizzes 

Both platforms offer surveys, but Kartra platform includes quizzes for customers to use with their students and customers. GoHighLevel doesn’t offer a dedicated functionality for quizzes, reducing its versatility in interactive content creation.

Native Webinar Integration 

Kartra offers native webinar integration enabling both hosted and live webinars. This feature is not available in GoHighLevel, as it only offers hosted webinar recordings and needs integrations that add additional costs for any additional functionality.

Kartra vs. GoHighLevel tools for digital marketing

Lead capture
Lead management
Sales management
Funnels and campaigns
Unlimited email
Product coupons & upsells
Product downsells
Native SMS integration
Multi-Step checkout pages
Native calendar integration
Funnel simulation
Real-time funnel analytics

Lead Capture

Both Kartra and GoHighLevel excel in lead capture offering a seamless experience for businesses looking to grow their customer base.

Lead Management

Both platforms offer comprehensive lead management enabling lead scoring, tagging segmentation, and other pipeline management tools.

Sales Management

Both platforms offer comprehensive sales management enabling pipeline visualization and other sales management tools.

Funnels and Campaigns

Both platforms offer robust funnels and customizable campaigns, only Kartra flattens the learning curve by offering comprehensive “Done-for-You” campaigns. These enable users to launch in minutes and reduce the marketing experience needed to run successful campaigns.

Unlimited Email

Kartra’s unlimited email capability is ideal for extensive marketing campaigns, a feature where GoHighLevel falls short by charging based on email utilization, potentially limiting the scale of email marketing.

Product Coupons and Upsells

Kartra and GoHighLevel both offer the ability to create coupons and upsells directly enhancing sales strategies.

Product Downsells

Kartra and GoHighLevel both offer down-sell features to maximize sales opportunities.

Native SMS Integration

Kartra and GoHighLevel each offer native SMS integration within their campaigns enabling expanded communication channels with clients.

Multi-Step Checkout Pages

Kartra’s customizable multi-step checkout pages enhance the customer purchasing experience, a feature not available in GoHighLevel without the use of integrations or custom coding.

Native Calendar Integration

Both platforms offer calendar functionality, appointment scheduling, and syncing with external calendars.

Funnel Simulation

Currently, only Kartra offers a funnel simulation tool, enabling effective marketing planning by discovering new ways to streamline sales.

Real-Time Funnel Analytics

Both Kartra and GoHighLevel offer real-time funnel analytics and campaign tracking offering crucial insights for optimizing marketing strategies in real time.

Kartra vs. GoHighLevel tools for scaling your business

Course Analytics
Automated email sequences
Affiliate management
Helpdesk support
Helpdesk live chat

Course Analytics

Kartra offers comprehensive customer analytics that provides essential insights into user behavior, marketing performance, and course engagement and helps inform decision-making and strategy refinement. GoHighLevel offers limited analytics but can be supplemented with external integrations at an additional cost.

Automated Email Sequences

Both platforms enable email automation. Only Kartra offers the more intuitive builder that enables creators to have targeted, time-based automated workflows, which enhance user engagement and conversion rates.

Affiliate Management

Both platforms offer affiliate management, but Kartra takes it further by offering a streamlined dashboard for tracking affiliates, managing commissions, and creating custom portals.

Helpdesk Support and Live Chat

Only Kartra offers live chat and help desk support in the platform, which enables users to address customer issues quickly, fostering a positive user experience and higher satisfaction.

Kartra vs. GoHighLevel advanced tools for larger businesses

API access
Custom code page
Advanced automations
Agency capacity

Both Kartra and GoHighLevel offer crucial tools for larger businesses, including API access, a custom code page, and advanced automation. These features enable integration with external applications giving users the ability to perform more customizations within the platform, and sophisticated automated workflows.

But don’t take our word for it…

Join 60,000 content creators and coaches already using Kartra to launch and scale their online business!

“I joined Kartra because it has everything I need to grow my memberships. I have over 6,000 active customers now…the revenue keeps snowballing!”

Dominick Pirone
Dominick Pirone
DJ + Course Creator

“Since using Kartra, I’ve been able to automate the majority of my business. Now that I don’t have to do things manually, I’ve been able to scale much faster!”

Audrey Rose
Audrey Rose
Business Consultant

“I went from worrying about my marketing breaking, to having all of my marketing streamlined with Kartra. It’s the base of all the sales in my business.”

Louise Henry
Louise Henry
Lifestyle Entrepreneur

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