Whether you’re brand new to the coaching industry and want to make a solid first impression or an experienced professional coach looking to promote your coaching services, a well-designed website is a must-have. We’ve compiled a list of our favorite life coaching websites, using everything from life coaching to business coaching and more.
What should be on a life coach website?
Focused messaging
The foundation of an effective life coach website is targeted messaging. Your online presence, including your website, should speak directly to your chosen coaching niche, addressing their unique needs, challenges, and aspirations. This clarity helps potential clients immediately identify whether your services align with what they are looking for, creating trust and connection from the moment they land on your site.
A modern design
Modern web design goes beyond aesthetics. It’s about creating a clean, professional user experience that looks current and functions seamlessly. To achieve this, use even spacing, consistent fonts, have plenty of whitespace, and ensure your elements flow naturally.
Dated websites typically feature clashing color schemes, non-responsive layouts, and disorganized content, making for a frustrating user experience. You don’t have to be a professional creative designer to achieve this look. Platforms like Kartra offer ready-to-use templates that you can customize to match your brand and desired look.
Testimonials/social proof
One crucial thing great coaching websites have is foolproof guarantees and testimonials. They showcase real-life examples that demonstrate their coaching effectiveness. Potential clients want to see genuine transformations, specific outcomes, and proof that your coaching methodology produces tangible results. We recommend getting people on video. A simple screen recording where your clients talk about their problems and how your coaching services helped them will create credibility.
It’s one thing to tout your years of experience, credentials, and accolades, but nothing will speak more to your target audience than testimonials.
Clear calls to action
You should strategically guide website visitors toward a specific action. Whether you want potential clients to schedule a consultation or download a free guide, your call to action must be clear, prominent, and enticing. Don’t let people guess what you want them to do; use direct language like “schedule now” or “get a free consultation” that creates a sense of immediate value and opportunity.
Excellent copywriting
Copywriting is the silent powerhouse of website design. It’s not about writing lengthy paragraphs but crafting messaging captivating to your ideal clients. Some pages require promotional language that sells your services, while others demand direct, concise communication. The key is understanding the purpose of each page and tailoring your writing accordingly.
Along with good marketing, excellent copy can help your website drive more traffic through SEO (search engine optimization). If you’re targeting a specific audience, writing content about topics they’re searching for and optimizing it for search engines is a great way to drive qualified traffic to your website.
Multimedia capability
Modern coaches understand the importance of diverse media platforms. Your website should seamlessly integrate various content types, including podcast clips, social media feeds, YouTube videos, downloadable resources, and professional speaking reels. This multimedia approach demonstrates your versatility and provides multiple engagement points for potential clients.
Plenty of integrations
Whether your site runs on Kartra, WordPress, or another platform, the best coaching sites support the tools you use to manage your coaching business. Seamless integration with email marketing tools, CRMs, scheduling software, and payment processors ensures that your website functions as a hub for your business. By connecting these tools, you can streamline your operations and create a more polished client experience.
Learn how to get all the tools you need in one place.
Lead generation
An effective coaching website isn’t just a digital business card—it’s a lead generation machine. Offer valuable lead magnets like free guides, checklists, or eBooks that address your audience’s pain points in exchange for their contact information. Growing a robust email list is vital to many online business owners.
Pair these offers with clear opt-in forms and email sequences to nurture potential clients. Additionally, consider creating engaging quizzes, workshops, or webinars to capture leads and demonstrate your expertise. A well-executed lead generation strategy ensures your website continuously attracts, engages, and converts prospects into clients.
Life coaching website examples
1. Dana Stephens
Dana Stevens Work with Me website page
Dana Stevens is a life coach specializing in personal development and empowerment, offering services designed to help individuals overcome obstacles and achieve their goals. Her coaching focuses on areas such as self-confidence, career transitions, and personal growth, targeting individuals seeking to enhance their life satisfaction.
The website’s clean, minimalist design with soothing colors creates a welcoming atmosphere. Clear and concise copywriting and authentic testimonials give visitors a genuine sense of the positive changes clients have experienced through her coaching.
2. Myla Leinweber
About page for Myla Leinweber
Myla Leinweber is a parenting coach dedicated to helping parents cultivate joyful and connected relationships with their children. She offers services that include one-on-one coaching, workshops, and resources aimed at empowering parents to navigate the challenges of parenting with confidence and compassion.
The website feels warm and approachable. It features a friendly color scheme and engaging visuals of families. Her “Spicy Kid Guide” lead magnet is an enticing offer for parents struggling with the difficulty of raising a “spicy” child.
3. Kate Kordsmeier
Example of a clear call to action on the Success with Soul website
Kate Kordsmeier is a business coach who assists entrepreneurs, particularly women, in building successful and sustainable online businesses. Her services include courses, coaching programs, and resources focused on content creation, monetization strategies, and business growth.
The website boasts a modern and vibrant design with an intuitive layout that enhances user experience. Compelling copywriting and success stories provide credibility and showcase the effectiveness of her coaching methods.
4. Kristen Webster
Kristen Webster About page creates connection
Kristen Webster is a life coach specializing in helping individuals achieve personal transformation and fulfillment. Her services include mindset coaching, goal setting, and overcoming limiting beliefs, targeting those seeking to enhance their personal and professional lives.
The website features a serene and calming design with a harmonious color palette that reflects the transformative journey offered. Clear and motivational copywriting, along with impactful testimonials, effectively convey the benefits of her coaching services.
5. Stacey Boehman
This home page is appealing in its simplicity with a clear call to action
Stacey Boehman is a business coach who focuses on helping life coaches build profitable coaching businesses. She offers programs and resources aimed at enhancing sales skills, marketing strategies, and business development for coaches seeking to increase their impact and income.
The website has a straightforward layout that emphasizes clarity. This no-nonsense approach is found in the copywriting. Her simple “I help life coaches make money” statement in her website’s header clearly reflects her mission and brand.
6. Christine Hassler
Christine uses her About page to establish credibility
Christine Hassler is a life coach and speaker specializing in personal development and spiritual growth. Her services include coaching sessions, retreats, and online courses aimed at helping individuals overcome obstacles, find purpose, and achieve fulfillment.
The website exudes a sense of tranquility and inspiration, featuring a soothing color scheme and uplifting imagery. Insightful copywriting and heartfelt testimonials provide a deep understanding of the transformative experiences clients have had through her coaching.
7. Markus van Driel
Markus van Driel About page highlights his approach to coaching
Markus van Driel is a life and relationship coach who empowers LGBTQ+ individuals, particularly professional gay men, to build meaningful connections and achieve personal growth. His services include individual coaching, energy healing, and online programs tailored to those navigating challenges in dating, relationships, breakups, and balancing demanding careers. Markus’s approach focuses on fostering confidence, enhancing communication, and aligning personal values with professional and relational goals.
What stands out about Markus’s website is its sleek and professional design. The homepage provides a clear positioning statement that speaks directly to his target coaching clients. Overall, the website is complemented by an inviting color palette that reflects the warmth and inclusivity of Markus’ message. The copywriting is direct and relatable, with powerful testimonials that effectively showcase the transformative impact of his coaching services.
8. Tony Robbins
Tony Robbins use of proprietary photography enhances his website
Tony Robbins is a renowned life, business, and leadership coach who offers coaching services and certifications to empower individuals to achieve personal and professional success. His programs cater to a diverse audience, including entrepreneurs, executives, and individuals seeking personal development, covering areas such as leadership, wealth management, and health.
The website features a dynamic and engaging design with a high use of video. As one of the world’s foremost thought leaders, Tony’s website has plenty of testimonials and accolades from some of the world’s preeminent athletes, celebrities, and business people.
Business coaching website examples
9. Marie Forleo
Marie Forleo’s personal approach is key to her branding
Marie Forleo is a well-known business coach and entrepreneur who helps individuals build meaningful and profitable businesses. Her services include online courses,coaching programs, and a popular web series aimed at providing actionable strategies for business growth and personal development.
The website showcases a vibrant and energetic design with engaging visuals and interactive elements. The compelling copywriting and numerous success stories effectively communicate the value and impact of her coaching services.
10. Simon Lovell
Notice Simon Lovell’s direct eye contact and great copy
Simon Lovell is a high-performance coach who assists entrepreneurs in achieving personal and professional excellence. His services include coaching programs focused on self-awareness, emotional intelligence, habit formation, and accountability to drive success.
The website blends a modern design with emphatic text and direct CTAs. The motivational copywriting and testimonials from diverse crowds convey the transformative impact of his coaching services.
11. Fiona Harrold
Consistent messaging and testimonials enhance Fiona Harrold’s website
A “top executive coach,” according to the DailyMail, Fiona Harrold helps individuals build successful careers and businesses they love. Her services include coaching sessions, workshops, and resources to provide personal accountability and support to achieve goals.
Her website positions her as an expert, including reviews, a biography, and press mentions. Clear and encouraging copywriting and authentic testimonials provide visitors with a genuine sense of the positive changes clients have experienced through her coaching.
12. Eric Thompson
Eric Thompson’s About page highlights the clean, professional design of his website
Eric Thompson is a real estate coach who offers a comprehensive certification program for real estate professionals. His services include coaching programs designed to enhance performance, leadership skills, and profitability in the real estate industry.
The website features a clean and professional design with an intuitive layout that facilitates easy navigation. Informative copywriting and success stories provide credibility and showcase the effectiveness of his coaching methods.
13. Lindsay Dotzlaf
Notice that Linday Dotzlaf’s branding reinforces her coaching philosophy
When coaches need a mentor – a “coach for coaches”- to help grow their coaching business, Lindsay Dotzlaf is there to help. Her specialty is helping other coaches refine their skills and build confidence in their coaching practice. Her services include coaching programs and resources focused on mastering the art of coaching and developing a unique coaching style.
The website exudes warmth and approachability, featuring a friendly color scheme and engaging visuals. The well-structured content and heartfelt testimonials effectively communicate the supportive nature of her coaching services.
14. Luisa Zhou
Louise Zhou uses her About page to connect her story with the reader’s future success
Luisa Zhou is an online business mentor who helps individuals build profitable online coaching businesses. Her services include courses, coaching programs, and resources focused on business development, client attraction, and scaling strategies.
The website boasts a modern and vibrant design with an intuitive layout that enhances user experience. Compelling copywriting and success stories provide credibility and showcase the effectiveness of her coaching methods.
15. Dielle Charon
Dielle Charon combines compelling copy, social proof, and a clear call to action
Dielle Charon is a business coach who empowers women of color to build successful coaching businesses. Her services include coaching programs focused on mastering sales, launching, and scaling to achieve financial freedom and empowerment.
The website presents a professional and polished design with a straightforward layout that emphasizes clarity.
Health coaching website examples
16. Adrienne Rivera
Adrienne Rivera’s About page outlines her philosophy and credentials
Adrienne Rivera is a spiritual business coach and founder of Breath of Gold™, a breathwork training company dedicated to helping individuals regulate their nervous system and connect more deeply within themselves. She offers breathwork sessions, certification programs, and spiritual business coaching, aiming to support coaches and healers in growing their businesses through a blend of energy work and strategic guidance.
Her website features a serene and inviting design, utilizing calming colors and imagery that reflect the essence of breathwork and spiritual growth.
17. Jonathan Goodman
This PTDC webpage uses simple design paired with compelling coy and a strong CTA
Jonathan Goodman founded the Personal Trainer Development Center (PTDC), which provides business education and resources for health and fitness coaches and professionals. His offerings include articles, courses, and coaching programs designed to help trainers build successful careers and businesses in the fitness industry.
The PTDC website has a simple design that features Jon’s experience and media appearances. The comprehensive content library and actionable insights demonstrate Jonathan’s expertise, while client success stories add credibility to his coaching services.
18. Molly Galbraith
Molly Galbraith effectively uses a simple, clear landing page for a free lead magnet
Molly Galbraith is the co-founder of Girls Gone Strong (GGS), a worldwide health and fitness movement dedicated to helping women feel strong, confident, and empowered in their lives and bodies. GGS offers coaching certifications, personal coaching, and online courses focused on women’s health, fitness, nutrition, and pregnancy.
Molly’s website is simple but powerful. Along with a bio, she offers a free chapter of her book, “Strong Women Lift Each Other Up,” as an enticing lead magnet.
19. Needles and Spoons
Needles and Spoons uses images plus copy to connect with potential clients with diabetes
Needles and Spoons is a health and wellness coaching service specializing in supporting individuals with Type 1 Diabetes. They offer programs like “Keeping it 100,” a 60-day group coaching program, and “Beyond the A1C,” a three-month one-on-one coaching program, both designed to help clients achieve better blood sugar management and overall health.
The website presents a clean and inviting design with a consistent color palette that creates a welcoming atmosphere. This website has a testimonials section where past clients share their results and how they lowered their A1C levels by following the program.
20. Maria Marlowe
Maria Marlowe’s photo reinforces the credibility of her promises as a nutritionist
Maria Marlowe is a holistic nutritionist specializing in helping individuals clear acne naturally through diet and lifestyle changes. She offers the “Clear Skin Plan,” cooking courses, meal plans, and nutrition courses aimed at improving skin health and overall well-being.
Her website features a vibrant, fresh design, high-quality imagery, and an intuitive layout. The website’s copywriting, which draws from her personal struggle with skincare and her numerous client success stories, effectively communicates the value and impact of her coaching services.
Check out Kartra’s website builder for your coaching site
Kartra is built for entrepreneurs like life coaches, and we’re passionate about helping your business thrive online! As you create or revamp your website, know that the Kartra’a all-in-one platform features a best-in-class website builder perfect for online coaches.
It can create everything from single-page marketing sites and landing pages for ads to complete websites. If you’re not sure where to start, we have plenty of website templates and ready-to-use designs that are perfect for coaches, consultants, and creators.
Discover why Kartra is the best all-in-one platform for online coaches.
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