Upselling and Cross-Selling: The Key Differences & Examples

E-Commerce platforms typically have automated functionality built in to show a feed of related products, but service-based companies can also use this powerful marketing technique through the utilization of funnel software

Cross-selling and upselling can occur at any time along the customer journey; however, most businesses use them strategically during the bottom of funnel sales process to increase the AOV.

About Kartra

This blog is brought to you by Kartra, the all-in-one online business platform that gives you every essential marketing and sales tool you need to grow your business profitably – from sales pages and product carts to membership sites, help desks, affiliate management and more. To learn how you can quickly and easily leverage Kartra to boost your bottom-line, please visit