Customer Stories

Every entrepreneur knows that the road from side hustle to CEO is filled with hurdles. But with the right tools and mindset, it's possible to scale a passion project into a thriving business. Susan Harrow is a media coach and marketing expert who helps entrepreneurs, authors, and business owners craft their messages and master publicity to grow their brands. With years of experience running her business, PR Secrets, Susan empowers her clients to confidently share their stories with the world. But like many business owners, she faced challenges with her tech stack, especially as her business grew from a side hustle into a thriving company. The Struggle: From Overwhelmed Side Hustler to CEO Aspirations Susan’s journey began as a side hustle while she worked in...

The Early Struggles: Breaking Free from Traditional Business Models Alicia Jones has always been passionate about empowering women, particularly those over 50, to transform their health and fitness. As a kinesiology graduate, she dedicated her career to studying the unique health needs of this often-overlooked group. Alicia's journey began in the corporate world of big-box gyms, where she quickly realized the business model wasn’t for her. In these gyms, the focus was more on sales than on genuinely helping people. Alicia was told to hit quotas and fill sessions, no matter the circumstances, which clashed with her values. After a while, she left the gym and moved to in-home training, hoping to find a more personal, meaningful way to help women.But even with this shift,...

A Humble Beginning: Overcoming Adversity Lisa Johnson’s journey to success wasn’t a straight path—it was paved with challenges, setbacks, and determination. Just seven years ago, Lisa was a single mother of twin boys, deep in debt, and struggling to make ends meet. She was earning only £20,000/year working in a job that didn’t even cover the cost of childcare. At £35,000 in debt and with nowhere to turn, Lisa faced a tough reality. She needed a change. “I come from poverty and didn’t know any business owners. But I decided to take a chance,” Lisa shares. She started thinking outside the box, looking for ways to change her life and build a better future for herself and her kids. Her first venture into entrepreneurship was...

Humble Beginnings and Entrepreneurial Struggles Imagine dedicating years of hard work to a project, only to watch it fail miserably upon launch. In 2016, Blake Nubar faced this exact situation while working for a personal training and supplement company. Tasked with creating educational content for aspiring trainers, he poured his heart and soul into the endeavor. But when the launch fell flat, Blake was confronted with a harsh truth: without effective marketing, even the best ideas can falter. Instead of letting this setback define him, Blake seized the opportunity to transform his approach. Determined to unlock the secrets of successful entrepreneurship, he immersed himself in mastering digital marketing. This relentless pursuit of knowledge didn't just change his trajectory, it propelled him to co-found Rocketeer, a...

How Kartra Simplified Success for Ahmer Raza’s Agency In today’s fast-moving marketing world, managing multiple tools can quickly become overwhelming. Ahmer Raza, CEO of his white-label marketing agency, Ahmer, understands this challenge all too well. Having started his journey in 2017 as a graphic designer, Ahmer quickly expanded into building websites on WordPress, delving into coding, and helping other business owners with everything from websites and landing pages to membership sites and sales funnels. However, as his client base grew, so did the complexity of managing multiple platforms. "We had so many different softwares, and it was complicated," Ahmer admits. That’s when Kartra entered the picture, transforming his agency’s workflow for the better. Backstory: Humble Beginnings and Struggles Before stepping into the world of online...

Launching a product has always been a pivotal moment for any business. It's the culmination of hard work, innovation, and anticipation. However, the landscape of product launches has evolved dramatically in recent years. Gone are the days when an evergreen content strategy and a series of automated emails were enough to captivate your audience. Consumers have changed, and so must our launch strategies. In this guide, we'll delve into the "new way" of launching products—a multi-tiered approach that generates warranted hype while resonating deeply with your buyer persona. We'll explore the insights from Lisa Johnson's "Lights, Camera, Launch" masterclass, focusing on three core elements that can transform your launch into a resounding success. Lisa Johnson is a business strategist, public speaker, bestselling author, and podcast...