A Humble Beginning: Overcoming Adversity Lisa Johnson’s journey to success wasn’t a straight path—it was paved with challenges, setbacks, and determination. Just seven years ago, Lisa was a single mother of twin boys, deep in debt, and struggling to make ends meet. She was earning only £20,000/year working in a job that didn’t even cover the cost of childcare. At £35,000 in debt and with nowhere to turn, Lisa faced a tough reality. She needed a change. “I come from poverty and didn’t know any business owners. But I decided to take a chance,” Lisa shares. She started thinking outside the box, looking for ways to change her life and build a better future for herself and her kids. Her first venture into entrepreneurship was...
Humble Beginnings and Entrepreneurial Struggles Imagine dedicating years of hard work to a project, only to watch it fail miserably upon launch. In 2016, Blake Nubar faced this exact situation while working for a personal training and supplement company. Tasked with creating educational content for aspiring trainers, he poured his heart and soul into the endeavor. But when the launch fell flat, Blake was confronted with a harsh truth: without effective marketing, even the best ideas can falter. Instead of letting this setback define him, Blake seized the opportunity to transform his approach. Determined to unlock the secrets of successful entrepreneurship, he immersed himself in mastering digital marketing. This relentless pursuit of knowledge didn't just change his trajectory, it propelled him to co-found Rocketeer, a...
How Kartra Simplified Success for Ahmer Raza’s Agency In today’s fast-moving marketing world, managing multiple tools can quickly become overwhelming. Ahmer Raza, CEO of his white-label marketing agency, Ahmer, understands this challenge all too well. Having started his journey in 2017 as a graphic designer, Ahmer quickly expanded into building websites on WordPress, delving into coding, and helping other business owners with everything from websites and landing pages to membership sites and sales funnels. However, as his client base grew, so did the complexity of managing multiple platforms. "We had so many different softwares, and it was complicated," Ahmer admits. That’s when Kartra entered the picture, transforming his agency’s workflow for the better. Backstory: Humble Beginnings and Struggles Before stepping into the world of online...
Launching a product has always been a pivotal moment for any business. It's the culmination of hard work, innovation, and anticipation. However, the landscape of product launches has evolved dramatically in recent years. Gone are the days when an evergreen content strategy and a series of automated emails were enough to captivate your audience. Consumers have changed, and so must our launch strategies. In this guide, we'll delve into the "new way" of launching products—a multi-tiered approach that generates warranted hype while resonating deeply with your buyer persona. We'll explore the insights from Lisa Johnson's "Lights, Camera, Launch" masterclass, focusing on three core elements that can transform your launch into a resounding success. Lisa Johnson is a business strategist, public speaker, bestselling author, and podcast...
Introduction: Meet Gonzalo Jimenez Gonzalo Jimenez’s story is a testament to the power of sacrifice, hard work, and vision. He shows that while the path to freedom may require giving up short-term comforts, the long-term rewards are well worth the effort. Originally from Peru, Gonzalo made the bold decision to relocate to Canada with his wife, Agata, and their newborn son, driven by the desire to build a better life for his family. Determined to create a lifestyle that prioritized both career success and family time, he found the perfect solution with Kartra, a platform that helped him transform his dream into reality and unlock the freedom they had been working toward. Backstory: Humble Beginnings and Struggles Before stepping into the world of online business,...
In the fast-paced world of digital business, having the right tools can make or break your success. For Jody Jelas, CEO of the marketing agency Phunnel Builders, Kartra wasn’t just another software – it completely transformed how she operates her business. Her experience shows how the right platform can turn headaches into wins and help increase revenue without doing extra work. How Jody Slashed Costs by Streamlining Before discovering Kartra, Jody faced an overwhelming list of tools and subscriptions that left her team struggling. “We had so many different softwares that we were pulling together,” she reflects. Each new tool added complexity and cost, leading to frustration. The turning point came when Jody decided to make a change. “By moving to Kartra and canceling all...