Email Marketing

Creating a marketing plan, or even more specifically: a digital marketing plan, from the ground up can seem like a daunting task. And if you have no marketing experience, it can feel even more intimidating! Hiring a marketing agency or consultant to help with this process is typically really expensive, and you might not have the funds when you’re just getting started. Thankfully, you don’t need to invest thousands of dollars to lay a solid foundation, build your audience, and start making sales online. Here are eight key steps to consider when developing your first marketing plan. 1. Define your mission What are you setting out to do? Are you looking to help clients get strong mentally or physically? Teach parents new ways to help...

Artificial intelligence (AI) has revolutionized many facets of our lives, and copywriting is no exception. With the advent of powerful AI tools, tasks like writing emails, website copy, and other marketing materials have become remarkably easy. AI copywriting tools are reshaping how businesses approach content. Harnessing the Power of AI for Effortless Copy Creation In a world of endless marketing demands, AI-powered tools are changing the way we write and create. If you have ever felt frustrated by the time-consuming nature of writing emails or web copy, this new technology will feel revolutionary. AI copywriting tools allow you to tap into the power of artificial intelligence and create high-quality copy in seconds. However, for those new to this technology, an understanding of how it works...

How do you run successful email campaigns? You first need to understand opt-in email marketing. Opt-in email marketing is the practice of inviting people to actively choose to receive email communications from you. The key words here are "actively choose" – permission-based opting-in is key.  Obtaining consent isn't just a courtesy. It's the cornerstone of trust and respect between you and your audience. You should cultivate a community of engaged individuals who genuinely want to hear from you. And in a digital world where trust is currency, the permission you gain is invaluable.But it’s not as easy as “permission” or “no permission.” There are actually two opt-in routes you can take: single opt-in or double opt-in. In this article: The Opt-In Email ChoiceCrafting Your Opt-In...

To maximize the impact of your email campaigns on engaging your leads and increasing open rates, understanding and implementing a “sunset policy” in email marketing is key. You may be wondering what this term means and how it relates to your email strategy. In this article, we’ll guide you through it step by step! What is a sunset policy in email marketing? Imagine you have a garden where you grow beautiful flowers. Over time, some flowers wilt and lose their charm.  In email marketing, a sunset policy is like a maintenance schedule for your garden. It’s a set of guidelines used to remove old and inactive email addresses from your mailing list, so you can care for the blooms that are fresh and vibrant. Why...

There’s only one way to say it: email marketing is critical for digital businesses.  With all the noise online – social media ads, podcasts, websites – it’s tough to stand out. But email can cut through it all. The real-life email marketing examples in this blog will demonstrate why. The fact is, email packs a major marketing punch. Experts say every $1 you spend on emails generates $36 – $42 back. That’s the best ROI of any marketing channel out there.  But you’ll only see those killer returns if you use email the right way. That’s what this blog post is all about checking out smart email marketing strategies and how to make them work for you. Let’s jump in with the best email marketing examples, so you...

In today’s digital age, establishing a strong online presence is crucial for personal and professional success. One effective way to reinforce your brand identity is by creating a custom domain email address. Not only does it add a professional touch to your communication, but it also helps build trust with your audience. In this guide, we’ll walk you through the simple steps of getting a unique custom domain email address that reflects your brand. Step 1: Choose a Domain Name The first step in creating a custom domain email address is choosing a domain name. Your domain name is essentially your online address, so make it reflective of your brand. Keep it short, memorable, and relevant to your business or personal identity – most people...