Funnels

This post was written by guest author Kate Kordsmeier, founder of Success with Soul Let's talk about something exciting yet utterly daunting: Building a Personal Brand. In today’s digital world, a personal brand is not just beneficial; it’s essential. Gone are the days when a snazzy business card was enough to set you apart. Old-school branding? Yawn.  Think massive billboards, stiff corporate profiles, and one-size-fits-all messaging that’s about as exciting as watching paint dry. We’re not here for that.  We’re here for a personal brand that’s as vibrant and unique as you are! But if the mere thought of personal branding feels like an overwhelming task, you’re not alone. In this article: Why Your Personal Brand Is Your SuperpowerFive Key Elements of a Standout Personal...

As an entrepreneur building an online business, you’ll need many digital tools while growing your business. Various software programs make it possible to create a website, sell products, send automated emails, and perform a myriad of other critical tasks. But did you know that you don’t have to piece together individual software subscriptions? An all-in-one platform offers a more streamlined marketing solution. Read on to learn about the key features you’ll find in a high-performing, all-in-one platform. What is an all-in-one marketing platform? An all-in-one marketing software gives business owners all the digital tools they need in one place. This means you don’t have to integrate numerous third-party programs, which quickly becomes inefficient and expensive — especially when you consider the cost of redundant features....

Struggling to gain traction with your marketing efforts? Video marketing could be the key to accelerating your growth. According to short-form video statistics, 72% of consumers choose video content as their top choice to discover products and services. This strong inclination highlights video’s significant impact on reshaping marketing strategies, a topic we will dive into extensively. In this article, we'll uncover the key strategies for crafting an effective video marketing sales funnel that not only captivates, but converts. From understanding the mechanics behind it to dissecting examples of successful marketing videos and pinpointing their position within the funnel, we'll equip you with everything you need to elevate your video marketing game. What is a Video Marketing Funnel? A video marketing funnel is essentially your strategy...

The leads in your system don’t carry equal potential for a sale. Some leads line up with your ideal customer profile more than others or are more actively engaged with your brand. Lead scoring is an important process that categorizes these sales leads so you can manage your resources effectively and personalize buyer journeys. Read on for details about how lead scoring works and how to use it effectively in your business! What is Lead Scoring? Lead scoring is a way to measure lead quality — assigning a numerical value to a lead based on user characteristics and/or user behavior. A higher score indicates that a lead is a strong fit for your product or highly engaged with your brand, or both. A lower score...

A lead management system is a must-have for any business that sells to an online audience. Even if you already have a compelling online presence that drives sales, you need some way of tracking your leads and where they are in the buyer journey — to improve conversion rates and cut down on manual tasks. Read on to discover the top lead management tools in 2024 and the most important lead management features to look for. What is lead management software? Lead management software automates processes involved in gathering sales leads, tracking leads’ progress through the sales cycle, and converting them into paying customers. It includes features such as lead capture forms, lead tagging, lead scoring, and conversion analytics. Most lead management platforms are cloud-based...

A high-performing sales funnel builder is an essential online marketing tool for every digital marketer or entrepreneur. Whether you’re selling an online course, offering B2B services, or building a membership site, the best sales funnel software can dramatically increase conversion rates. Read on to learn about the most important funnel-building features and the top sales funnel tools of 2024. What is sales funnel software?  A sales funnel is simply the sales process that converts potential customers into paying customers. Companies were nurturing new customers through the sales journey for decades before the internet existed.  Funnel-building software streamlines and automates the process of moving customers through a digital sales pipeline. With software, business owners can sync and analyze each stage of the customer journey: from awareness,...