Funnels

Creating an eBook can be a valuable investment of your time as a business owner. eBooks allow you to share your expert knowledge with your audience, earning trust and building interest in your brand. But can you still make money selling eBooks with so much content published every day? Absolutely. eBooks remain a popular product for online businesses both as a lead magnet and a standalone purchase. Like anything you sell, your eBook’s success depends on how well you position and promote your product. This step-by-step guide will show you how to make money from eBook sales, whether you sell your eBook on your website or publish your eBook on an online platform – or both! How to Sell an eBook on Your Website Example of an eBook landing page...

This post was written by guest author Steve West Imagine your landing page as a magnet, irresistibly drawing in visitors and transforming them into customers. That’s the power of a well-crafted landing page, and it’s within your reach. In this guide, I’ll unlock the secrets to creating landing pages that not only catch the eye but also captivate the heart, turning casual browsers into committed buyers. Get ready to dive into a world where every click counts, and every visitor is a new opportunity. Let’s turn your landing page into a conversion powerhouse! Understanding Your Audience Before we get into the meat and potatoes of creating a high-converting landing page, the first thing you need to do is to understand your audience. This step is...

Small businesses often struggle with building customer relationships. A visit to your website or store location is just the beginning; your success depends on how well you build an ongoing relationship with that ideal customer. First, you must attract the right clientele, and then you must guide them along a sales funnel until they trust you enough to make a purchase. A lead magnet is the perfect tool for building your customer list and earning their loyalty. With the right lead magnet, you’ll gain high-quality leads that will convert more easily to paying customers. What is a Lead Magnet? A lead magnet is an enticing offer designed to get a potential customer’s contact information so you can add them to an email marketing list. Strategically placed in...

Black Friday always brings some surprises, and in 2023, it was all about the ‘Buy Now, Pay Later’ (BNPL) payment method.  This year (2023) a whopping $79 million of the sales were from people using BNPL. That’s a massive 47% jump from last year! In addition to that, online sales in the U.S. hit a record $9.8 billion, which is up 7.5% from the previous year.  In this blog, we’re diving into how the BNPL trend is taking the online marketing world by storm. Could BNPL sales funnels help your business produce more revenue? What is a ‘Buy Now, Pay Later’ Sales Funnel? BNPL is a short-term financing option that lets customers buy something now. They can either purchase the product for a small upfront cost, or...

Imagine being able to win new leads and customers every day while you sleep.  That’s the power of automating your digital marketing! In the marketing world, time is a valuable asset, and tasks are plenty. Marketing automation is not just a time-saver but a result-driven approach that can revolutionize your workflow. In this article, I’ll break down step-by-step how to automate the digital marketing side of your business. Key Takeaways Marketing automation utilizes software and AI to streamline repetitive and time-consuming marketing tasks Automated sales funnels with opt-in forms, lead magnets, and CTAs can convert visitors to clients with minimal manual effort. Promotional strategies such as blogging, YouTube content, and targeted paid advertising can be automated to drive traffic to sales funnels. Lead nurturing is enhanced...

Email funnels are the bedrock of an effective email marketing strategy. These strategic automated sequences guide email subscribers through successive stages of the customer journey, adding value to their experience with your online brand and persuading them to purchase. A good email funnel targets a specific audience segment, provides quality content that resonates with the contacts’ values and pain points, and ultimately convinces them to progress to the next stage in the buying process. Think of email funnels as mini sales funnels. Starting with the first time a lead provides their email address through an opt-in form, customer interactions with your online brand should trigger email sequences intended to ultimately result in conversion actions. Create Meaningful Audience Segments Audience segmentation is a crucial stage in...