Lead Generation

Getting big results requires ambitious new ideas and the right people to put those ideas into action. One of these new ideas, termed Growth Marketing, is one of the most revolutionary new ideas to make its way into the business world in recent years. Growth marketing is not your everyday marketing strategy. Whereas conventional marketing focuses on acquisition, this multifaceted method considers the entire customer journey from awareness to retention in an integrated approach to the marketing process.  As we explore the foundational ideas behind growth marketing, you’ll learn how this innovative approach could become your roadmap to sustainable business success. What is growth marketing and how is it different? To define growth marketing, it helps to first talk about what it isn’t.  Most marketing strategies...

If your marketing strategy is delivering roller-coaster results, quick churn, and a fragmented sales process, a growth marketing approach may be your solution to sustainable growth. Businesses of all sizes are successfully scaling their marketing efforts with this buyer-centric, data-driven method. However, reaping the benefits requires a commitment to making big decisions, an open mind to experimentation, and a willingness to follow the data.  As your business begins the shift from conventional marketing methods toward growth marketing, these foundational strategies will lay the groundwork for success. Let’s dive in!  New to growth marketing? Visit our beginner’s guide to learn more about this powerful, multi-faceted marketing method READ NOW Structure Your Marketing Operations for Collaboration  Conventional marketing strategy siloes efforts into channels, but growth marketing connects...

As a residential general contractor, relying solely on customer referrals to grow your business can have consequences. Especially when business slows and new referrals are spread thin. It’s times like these that require digital marketing solutions created with small businesses in mind. As you move forward in your search for digital marketing solutions for your licensed contractor business, you’ll want to ensure the online platform you choose includes time-saving features that don’t cost a fortune. These essential features should include: Templates designed specifically for residential general contractor email campaigns that help you meet and exceed growth goals.  Email templates inside your marketing platform should provide:✅Professional eye-catching designs✅Easily customizable layouts✅Designs proven to generate results Not only should the email templates on the platform you choose be...

The importance of marketing for business growth can’t be ignored in the financial services sector. Successful financial advisors have taken note by utilizing high-tech marketing tools that help them achieve growth goals. Through the use of mar-tech, essential marketing tasks have become easier with automation creating a big win for financial advisors who may not necessarily be expert marketers. When researching marketing tools that help grow your financial services business, take into consideration these important aspects: Financial advisor marketing requires an impactful online presence that utilizes digital strategies that help position your business as an authority in finance. To accomplish this goal it’s important to publish online content that demonstrates your financial advisor expertise. The first step is to enlist a variety of messaging options...

We’ve all heard of recent innovations in business software. There are now platforms that take muddled sentences and magically turn them into proper communications, complete with punctuation and grammar checks. But how does technology provide better results in today’s real estate industry? There are several major technology solutions available to those in the real estate industry that should be utilized when creating an online presence or making a digital impact to grow your realty business.  Email that automatically sends depending on reader actions Email automation is valuable to realtors and real estate service providers because it allows your marketing engine to run unaided and create relationships while you build client relationships in person.  Automation based on your recipients’ responses keeps your real estate clients engaged....

Email marketing is a powerful way to connect with customers and get sales. But no matter how well your email content is written, it won’t matter if people aren’t opening your emails to start with. That all comes down to your subject line. Now, you don’t need to be a creative genius to get your emails opened. But there’s also no magic template that’s guaranteed to make you a millionaire. Start by using these six email subject line formulas as your guideline, then A/B email test variables to figure out what your list responds to the most (Kartra can automate that for you by the way), and you’ll be on your way to watching your email open-rate soar. 1. Ask a question This is a classic...