Marketing Strategy

65% of businesses believe generating traffic and leads is their biggest marketing challenge. That means two-thirds of business owners find acquiring new customers to be more difficult than say, closing the sale or getting people to open their emails (which are not small feats either). And sure, you could just throw money at Google and Facebook and pray that your ads convert, or take to the streets with a megaphone and a million hand-printed adverts and hope you’re not arrested. Or, you could try a better method. A method that means not paying a cent for traffic until AFTER it converts into an actual physical sale. That means spending your time focusing on your business, not your ads. It’s called affiliate marketing. So if your...

Google and Yahoo introduced significant changes to email authentication practices by enforcing new guidelines for senders who deliver mail to their users. Their goal is to reduce the risk of phishing and spam by creating a safer, more enjoyable email experience. These new sender guidelines went into effect on February 1, 2024. All Kartra customers will be able to successfully meet the guidelines. As a matter of best practice, we always recommend that you aim for the highest level of compliance. Kartra has developed new tools, so its customers can successfully meet Google and Yahoo authentication requirements. Kartra customers received an email and an in-app notification when these tools became available on January 15, 2024, providing enough time to take the required steps before February 1, 2024....

Wow! What a year it’s been. At Kartra, our top priority was to develop features that help our customers achieve even greater success with more ease. And our opinion might be biased, but we think we nailed it! Join us in celebrating our customer-inspired product updates of 2023. Create profitable sales funnels. According to Investopedia.com's article How Many Startups Fail and Why?, 20% of small businesses fail in the first year, 50% within five years, and 65% within 10 years.  Kartra is dedicated to improving these statistics. That’s why we developed new features for the foundation of online business success: sales funnels. Now, you can create sales funnels faster than ever, forecast their revenue, and track analytics inside of Kartra and across the web. Here’s what...

Black Friday always brings some surprises, and in 2023, it was all about the ‘Buy Now, Pay Later’ (BNPL) payment method.  This year (2023) a whopping $79 million of the sales were from people using BNPL. That’s a massive 47% jump from last year! In addition to that, online sales in the U.S. hit a record $9.8 billion, which is up 7.5% from the previous year.  In this blog, we’re diving into how the BNPL trend is taking the online marketing world by storm. Could BNPL sales funnels help your business produce more revenue? What is a ‘Buy Now, Pay Later’ Sales Funnel? BNPL is a short-term financing option that lets customers buy something now. They can either purchase the product for a small upfront cost, or...

High-quality software drives successful membership sites – you develop your website, manage members, deliver content, and scale your efforts all using a variety of software applications and online platforms. So how do you find the best membership website platform? One that complements your business structure and provides the best possible experience for your members?These are three categories you’ll need to have in mind when choosing a membership platform: the features that support day-to-day business operations,  functionalities that enable you to produce quality content,  and marketing capabilities that boost revenue. Read on to learn about the specific features your growing business needs from a quality membership website platform. What exactly is a membership website platform? A membership site platform is a software program that enables business...

New members are necessary for scaling a membership program, but short-term strategies that place undue emphasis on new clients aren’t sustainable. Don’t get caught in a revolving door of clients! Member retention is vital to increasing revenue and strengthening your brand. Long-term members drive up profits because they make ongoing purchases, improve your brand’s reputation, and give you referrals. But how do you convince clients to maintain or renew their membership year after year? Ultimately, it comes down to the quality of their experience with your brand and the ongoing value they receive. Read on to learn about four key strategies for giving your members a product and an experience they won’t find elsewhere: A note before you begin: Before you dive into member retention...