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After successfully laying the groundwork for my business, creating a website and sending out my first broadcast email, it was time for me to move on to Kartra’s Sequences tool. I found myself wondering, what is a sequence? Well, after a little research and reading through the incredibly helpful tutorial the Kartra team kindly provided, I discovered that a sequence is a string of events that, once triggered, execute on autopilot. They’re kind of like the automations we talked about last time, only much more comprehensive. As I dug a little deeper, I learned that sequences are a part of your “funnel.” You're what? My whole life, I thought funnels were those wide-brimmed doodads that tapered off to let me pour different colored sand in...

If you read the first installment of this series, The Beginner’s Guide to Kartra: Part One, you’ll know I’m a complete beginner when it comes to using powerful marketing software like Kartra. Fortunately, Kartra’s interface is incredibly friendly and makes starting up effortless for a newbie solopreneur, like myself. However, one area I have a little experience in is building a web page. Now, I’m no coder, but I have dabbled with a few different page builders over the years. So when I learned how easy it is to build beautiful web pages with Kartra, I was pretty excited. Get Acquainted: As with any website builder, there are tools and processes unique to the platform. Fortunately, learning Kartra is super simple! Navigating to the Page...

As a novice solopreneur,  I’ve never worked with a powerful all-in-one platform like Kartra to manage my business,  send email broadcasts,  and enhance my marketing. However, as I’ve been on my journey to get to know Kartra, I’ve discovered just how easy this versatile tool really is. On my first stop, I put on my metaphorical hardhat and laid the groundwork for my parenting business. I set up my profile, made my first list, established payment integrations, added my products to the Kartra system, and configured my opt-in form. And it was surprisingly easy to figure out! My second stop was the page editor in Kartra. This is where I built out my site and displayed my products for people to start buying. Not only...

The first time I heard of Kartra, I did a double-take. Funnels… memberships… automation… what?! You see, I’m a full-time parenting sleep coach who built my business through social media and word-of-mouth referrals. I had never worked with an all-in-one marketing platform before, and I had no idea just how much it could help a coach like me (or you) streamline client sign-ups, sell programs, and grow a business—without spending hours stuck in the DMs. When I joined Kartra, it was like diving into a whole new world. Kartra is such a powerful platform, with a heck of a lot of cool features—so many, in fact, that at first, I was intimidated, to say the least. That is, until I realized just how intuitive and...

In 2025, more people than ever are focused on building wealth and creating streams of passive income. If you’ve been thinking about making money online, there are plenty of beginner-friendly opportunities to explore that don’t demand much ongoing effort once they’re up and running. Whether you’re looking to grow your savings or just want a side hustle that works with your busy schedule, passive income could be the perfect fit. What is Passive Income? Passive income is money earned with minimal active involvement. Unlike a traditional job, where you need to work for each paycheck, passive income allows you to generate money with little effort after the initial setup. Essentially, passive income works for you while you sleep, and with the right strategies, it can...

The Opportunity in Online Advertising The Power of Online Advertising for Coaches and Consultants Online advertising has revolutionized the way coaches, consultants, and digital business experts connect with their ideal clients. Platforms like Google Ads and Facebook Ads (which includes Instagram) offer unparalleled opportunities to showcase your services and drive measurable results. Within your desired budget allocation, you can strategically position yourself to attract leads, build brand awareness, and generate conversions. Whether you're looking to establish authority in your niche or scale your online business, this guide will show you how to make the most of your ad spend. Let’s dive into the strategies for maximizing your investment and creating impactful campaigns. Why Use Google and Facebook Ads to Grow Your Digital Business? Google Ads:...