Marketing Strategy

If you’re challenged by the marketing side of running an online business, you’re not alone. Many content creators are unsure how to successfully promote their product, whether it’s a new course or a published course that isn’t gaining traction. The good news is that marketing an online course is a lot more intuitive than you might think — and there is an abundance of marketing tools that streamline your to-do list. Here at Kartra, we’re passionate about giving online course creators everything they need to grow a sustainable online business around their expertise. Read on for our top marketing advice that will put you ahead of the competition! How to market your online course Here are 26 practical strategies to help you boost brand awareness...

The digital advertising landscape is undergoing a major transformation. As privacy and data security become a growing concern for individuals, tech giants like Google have announced plans to phase out 3rd party cookies by Q3 of 2024. This transition will present new challenges for businesses in tracking, attribution, and privacy compliance. These changes will impact how businesses track customer interactions and measure marketing success. Understanding and adapting to the changes can give you a competitive edge. In this blog, we’ll explore how these changes could impact you. We'll also delve into how Kartra is staying ahead of the curve by leveraging first-party party cookies to improve the tracking experience and go over some best practices for navigating this industry-wide transition. The End of Third-Party Cookies:...

Sometimes, the journey to success begins in the most surprising ways. For Kate Kordsmeier, an online business coach and founder of Success with Soul, her path to achieving six-figure success started during an unexpected time: her pregnancy.  Kate Kordsmeier’s Journey to Online Business Success After graduating from journalism school, Kate became a freelance food and travel writer. In 2015, she was diagnosed with PCOS and hypothyroidism, which inspired her to launch a holistic wellness blog called Root + Revel. Her blog quickly gained traction and by 2018, she had her first six-figure year. As her blog and business grew, so did her family. Balancing motherhood with her thriving business became her next challenge. In 2021, Kate sold her blog for multiple six figures, quit social...

In today's digital age, online membership communities have emerged as a powerful tool to snowball your earnings month after month with minimal ongoing effort. In fact, the online subscription economy is set to grow to $1.5 trillion by 2025! But don't think online memberships are limited to conventional uses only. In this blog post, we'll share eight innovative ways to harness the power of online memberships, transforming your business and maximizing your income potential. One platform that stands out in this space is Kartra, an all-in-one business platform designed to create, monetize, and manage membership sites. Kartra's Membership feature provides a space to deliver public or password-protected content to your audience. You can add just about anything to the membership area — from videos and...

Creating a marketing plan, or even more specifically: a digital marketing plan, from the ground up can seem like a daunting task. And if you have no marketing experience, it can feel even more intimidating! Hiring a marketing agency or consultant to help with this process is typically really expensive, and you might not have the funds when you’re just getting started. Thankfully, you don’t need to invest thousands of dollars to lay a solid foundation, build your audience, and start making sales online. Here are eight key steps to consider when developing your first marketing plan. 1. Define your mission What are you setting out to do? Are you looking to help clients get strong mentally or physically? Teach parents new ways to help...

Are you a busy entrepreneur trying to juggle business responsibilities without feeling overwhelmed? Meet Fo Alexander, a marketing consultant and financial educator who has mastered the art of balancing business with personal life, thanks to Kartra’s time-saving tools. About Fo Alexander Fo wears many hats. She is a seasoned financial educator, a savvy marketing consultant, and a dedicated mother. She started her career teaching people how to manage debt and quickly realized the largely underserved population of parents needed help to become financially free while focusing on their families. Today, Fo offers support to individuals who want to launch or grow their own coaching programs or online businesses. Her Monetized Mom Community is a thriving group of entrepreneurs who are creating businesses that benefit both...