Marketing Strategy

From consultants to creatives to influencers, individuals who create a personal website have the power to grow a small business and build a brand their way. Unlike social media platforms, personal websites give you complete creative control over your online image! Here at Kartra, we’re passionate about giving people the tools they need to turn their unique experiences and knowledge into a powerful brand — one that makes an impact on others and frees you up to do the work you love. Let’s take a look at how to build a personal brand website that makes a great impression on your audience. We’ll look at multiple pages of just one website to see how to implement these ideas across a single website –and then we’ll...

Building a personal brand is one of the most effective ways to open up opportunities for yourself in terms of both impact and income. Here at Kartra, we’ve seen how entrepreneurs have leveraged their personal brands to build the lifestyle they want, share their passion with others, and diversify their revenue streams. If you’ve decided it’s time to invest in your own brand instead of someone else’s — here’s our inside scoop on how people build successful personal brands. #1. Be unmistakable You might think that you have to pick and choose aspects of your personality and experiences to “market” to the world. But actually, niching your personal brand is about finding a specific purpose — a message that you want to share with the...

This post was written by guest author Kate Kordsmeier, founder of Success with Soul Let's talk about something exciting yet utterly daunting: Building a Personal Brand. In today’s digital world, a personal brand is not just beneficial; it’s essential. Gone are the days when a snazzy business card was enough to set you apart. Old-school branding? Yawn.  Think massive billboards, stiff corporate profiles, and one-size-fits-all messaging that’s about as exciting as watching paint dry. We’re not here for that.  We’re here for a personal brand that’s as vibrant and unique as you are! But if the mere thought of personal branding feels like an overwhelming task, you’re not alone. In this article: Why Your Personal Brand Is Your SuperpowerFive Key Elements of a Standout Personal...

If you’re challenged by the marketing side of running an online business, you’re not alone. Many content creators are unsure how to successfully promote their product, whether it’s a new course or a published course that isn’t gaining traction. The good news is that marketing an online course is a lot more intuitive than you might think — and there is an abundance of marketing tools that streamline your to-do list. Here at Kartra, we’re passionate about giving online course creators everything they need to grow a sustainable online business around their expertise. Read on for our top marketing advice that will put you ahead of the competition! How to market your online course Here are 26 practical strategies to help you boost brand awareness...

The digital advertising landscape is undergoing a major transformation. As privacy and data security become a growing concern for individuals, tech giants like Google have announced plans to phase out 3rd party cookies by Q3 of 2024. This transition will present new challenges for businesses in tracking, attribution, and privacy compliance. These changes will impact how businesses track customer interactions and measure marketing success. Understanding and adapting to the changes can give you a competitive edge. In this blog, we’ll explore how these changes could impact you. We'll also delve into how Kartra is staying ahead of the curve by leveraging first-party party cookies to improve the tracking experience and go over some best practices for navigating this industry-wide transition. The End of Third-Party Cookies:...

Sometimes, the journey to success begins in the most surprising ways. For Kate Kordsmeier, an online business coach and founder of Success with Soul, her path to achieving six-figure success started during an unexpected time: her pregnancy.  Kate Kordsmeier’s Journey to Online Business Success After graduating from journalism school, Kate became a freelance food and travel writer. In 2015, she was diagnosed with PCOS and hypothyroidism, which inspired her to launch a holistic wellness blog called Root + Revel. Her blog quickly gained traction and by 2018, she had her first six-figure year. As her blog and business grew, so did her family. Balancing motherhood with her thriving business became her next challenge. In 2021, Kate sold her blog for multiple six figures, quit social...