Online Courses

Community building is one of the most effective ways to build a loyal customer base. These customers can go on to become brand advocates, recommending your products to their friends.And in case you didn’t know, leads through referrals are 30% more likely to convert and have a 16% higher lifetime value, according to The Importance of Referral Marketing.That’s why most top brands, especially in the SaaS market, have invested in building communities on independent platforms or third-party ones like Facebook, Discord, Kartra, and Reddit. A membership site is one way to create a community of loyal customers. So, this article will show you how to set one up. What is a Membership Site? A membership site is a space on your website where you provide...

You’ve landed on the perfect course topic, and it’s time to share your knowledge with the world. But how do you know what to charge for it? There is no one-size-fits-all answer to this question, but it comes down to four main considerations: the course’s value, purpose, costs, and structure. Once you factor in each of these elements, you’ll be able to set the right price for anything from mini-courses to masterclasses. Step 1: Determine what kind of value it offers clients The single biggest determining factor in the price of your course should be how much value itz delivers to your students. The value of your course might be estimable (like learning how to earn money from rental properties) — or maybe it’s intangible...

Establishing the best pricing model is one of the most important parts of selling a membership – especially when it’s time to scale your business. The pricing structure lays the foundation for your marketing and sales strategy and impacts your students’ experience with your brand. And most obviously, your pricing model determines how your membership website will drive revenue. Here are the nine best membership pricing strategies creators are using today. 1. Fixed-Price Model A fixed-rate pricing model offers members a particular program, online course, or package of educational materials for a set price. Unlike a recurring membership or subscription model, this simple structure involves a one-time payment. If you offer a premium program at a high price point, the fixed price could also be...

How do you turn your expertise into an online business that makes money? At Kartra, we’ve known many entrepreneurs who leveraged their knowledge to create profitable online learning experiences! This guide covers what it takes to achieve success as an online course creator. Set specific, measurable goals Making money from your course is the obvious goal, but think about what that looks like for you on a practical level.  In learning how to sell online courses, do you hope to create a lucrative side hustle? Drive brand awareness for an established business? Replace your full-time salary? Whichever goal you choose, quantify it. Set a number. Create a target. For example:  revenue per month revenue per year  number of sign-ups to grow your email list  You...

If you’re challenged by the marketing side of running an online business, you’re not alone. Many content creators are unsure how to successfully promote their product, whether it’s a new course or a published course that isn’t gaining traction. The good news is that marketing an online course is a lot more intuitive than you might think — and there is an abundance of marketing tools that streamline your to-do list. Here at Kartra, we’re passionate about giving online course creators everything they need to grow a sustainable online business around their expertise. Read on for our top marketing advice that will put you ahead of the competition! How to market your online course Here are 26 practical strategies to help you boost brand awareness...

You have a great idea for an online course — it’s something you’re passionate about and good at and you can tell there is demand for the course topic. But how do you actually make this vision a reality? This complete guide will walk through what you need to do to successfully create your first online course. Set Objectives that Will Guide the Course First things first, you will need to identify the specific goals you want the course to accomplish — for yourself and for your students. You probably already know many of the benefits of a particular course idea, but these objectives need to be as specific and measurable as possible. Your Brand Goals Online courses can serve many purposes within a brand....