The Opportunity in Online Advertising The Power of Online Advertising for Coaches and Consultants Online advertising has revolutionized the way coaches, consultants, and digital business experts connect with their ideal clients. Platforms like Google Ads and Facebook Ads (which includes Instagram) offer unparalleled opportunities to showcase your services and drive measurable results. Within your desired budget allocation, you can strategically position yourself to attract leads, build brand awareness, and generate conversions. Whether you’re looking to establish authority in your niche or scale your online business, this guide will show you how to make the most of your ad spend. Let’s dive into the strategies for maximizing your investment and creating impactful campaigns. Why Use Google and Facebook Ads to Grow Your Digital Business? Google Ads:…
Starting a consulting business has never been easier than it is today. With just a computer and an internet connection, you have the opportunity to launch your own business and make an impact faster than ever before. The possibilities are endless, and your expertise has the potential to transform industries, solve real-world problems, and bring your vision to life. Like any entrepreneurial venture, careful planning and execution are essential to help you break into your field faster and get profitable sooner. This guide will walk you through five essential steps to launch your consulting career, helping you navigate the exciting world of entrepreneurship and establish yourself as a trusted advisor in your field. 1. Choose your specialty For many people starting a consultant business, identifying…
Becoming an independent consultant is a career move with a lot of exciting opportunities. You set your own hours, take on the projects that you choose, and be the one who profits from your success. But you’re probably wondering: How much will I be able to make on my own? How much should I charge? In this guide, we break down how to set a freelance consulting rate and look at four pricing models for consultants. How to Price Your Consulting Services When you first go into business for yourself, it’s a challenge to figure out what your services are actually worth! You don’t want to undersell yourself and have your services perceived as low-value, but you don’t want to scare clients away with an…
A well-crafted landing page is more than just a single web page; it’s a powerful marketing tool that can boost your sales and reduce acquisition costs. While marketing platforms like Kartra will help you do it quickly, diving in without a clear strategy can lead to missed opportunities. To truly maximize the potential of your landing page, it’s essential to follow best practices that combine effective design elements with strategic messaging. These practices not only help create an attractive and functional page, but also ensure a seamless user experience that aligns with your brand. Let’s explore these proven strategies to help you design a landing page that looks great and drives real results. 1. What are Landing Pages and What’s Their Purpose? Landing pages are…
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Building a personal brand is one of the most effective ways to open up opportunities for yourself in terms of both impact and income. Here at Kartra, we’ve seen how entrepreneurs have leveraged their personal brands to build the lifestyle they want, share their passion with others, and diversify their revenue streams. If you’ve decided it’s time to invest in your own brand instead of someone else’s — here’s our inside scoop on how people build successful personal brands. #1. Be unmistakable You might think that you have to pick and choose aspects of your personality and experiences to “market” to the world. But actually, niching your personal brand is about finding a specific purpose — a message that you want to share with the…
If you’re challenged by the marketing side of running an online business, you’re not alone. Many content creators are unsure how to successfully promote their product, whether it’s a new course or a published course that isn’t gaining traction. The good news is that marketing an online course is a lot more intuitive than you might think — and there is an abundance of marketing tools that streamline your to-do list. Here at Kartra, we’re passionate about giving online course creators everything they need to grow a sustainable online business around their expertise. Read on for our top marketing advice that will put you ahead of the competition! How to market your online course Here are 26 practical strategies to help you boost brand awareness…
Creating a marketing plan, or even more specifically: a digital marketing plan, from the ground up can seem like a daunting task. And if you have no marketing experience, it can feel even more intimidating! Hiring a marketing agency or consultant to help with this process is typically really expensive, and you might not have the funds when you’re just getting started. Thankfully, you don’t need to invest thousands of dollars to lay a solid foundation, build your audience, and start making sales online. Here are eight key steps to consider when developing your first marketing plan. 1. Define your mission What are you setting out to do? Are you looking to help clients get strong mentally or physically? Teach parents new ways to help…
Starting an online coaching business is an exciting endeavor! You have valuable expertise that you know will make an impact on your future clients. But how are you supposed to find those clients? Many coaches have built and scaled their brand on Kartra’s platform, giving us a front-row seat to see what makes a coaching business successful. Contrary to stereotypes, marketing your business doesn’t need to be pushy or inauthentic. The opposite is true. To grow your coaching business, you need a marketing plan that builds trust and genuine relationships. Read on to learn key marketing strategies for building your client list. 31 Strategies for Getting More Coaching Clients Building on the above marketing principles, here are 31 specific marketing strategies to consider implementing in…
