A well-crafted landing page is more than just a single web page; it’s a powerful marketing tool that can boost your sales and reduce acquisition costs. While marketing platforms like Kartra will help you do it quickly, diving in without a clear strategy can lead to missed opportunities. To truly maximize the potential of your landing page, it’s essential to follow best practices that combine effective design elements with strategic messaging. These practices not only help create an attractive and functional page, but also ensure a seamless user experience that aligns with your brand. Let’s explore these proven strategies to help you design a landing page that looks great and drives real results. 1. What are Landing Pages and What’s Their Purpose? Landing pages are…
Building a personal brand is one of the most effective ways to open up opportunities for yourself in terms of both impact and income. Here at Kartra, we’ve seen how entrepreneurs have leveraged their personal brands to build the lifestyle they want, share their passion with others, and diversify their revenue streams. If you’ve decided it’s time to invest in your own brand instead of someone else’s — here’s our inside scoop on how people build successful personal brands. #1. Be unmistakable You might think that you have to pick and choose aspects of your personality and experiences to “market” to the world. But actually, niching your personal brand is about finding a specific purpose — a message that you want to share with the…
If you’re challenged by the marketing side of running an online business, you’re not alone. Many content creators are unsure how to successfully promote their product, whether it’s a new course or a published course that isn’t gaining traction. The good news is that marketing an online course is a lot more intuitive than you might think — and there is an abundance of marketing tools that streamline your to-do list. Here at Kartra, we’re passionate about giving online course creators everything they need to grow a sustainable online business around their expertise. Read on for our top marketing advice that will put you ahead of the competition! How to market your online course Here are 26 practical strategies to help you boost brand awareness…
Creating a marketing plan, or even more specifically: a digital marketing plan, from the ground up can seem like a daunting task. And if you have no marketing experience, it can feel even more intimidating! Hiring a marketing agency or consultant to help with this process is typically really expensive, and you might not have the funds when you’re just getting started. Thankfully, you don’t need to invest thousands of dollars to lay a solid foundation, build your audience, and start making sales online. Here are eight key steps to consider when developing your first marketing plan. 1. Define your mission What are you setting out to do? Are you looking to help clients get strong mentally or physically? Teach parents new ways to help…
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Starting an online coaching business is an exciting endeavor! You have valuable expertise that you know will make an impact on your future clients. But how are you supposed to find those clients? Many coaches have built and scaled their brand on Kartra’s platform, giving us a front-row seat to see what makes a coaching business successful. Contrary to stereotypes, marketing your business doesn’t need to be pushy or inauthentic. The opposite is true. To grow your coaching business, you need a marketing plan that builds trust and genuine relationships. Read on to learn key marketing strategies for building your client list. 31 Strategies for Getting More Coaching Clients Building on the above marketing principles, here are 31 specific marketing strategies to consider implementing in…
As an entrepreneur building an online business, you’ll need many digital tools while growing your business. Various software programs make it possible to create a website, sell products, send automated emails, and perform a myriad of other critical tasks. But did you know that you don’t have to piece together individual software subscriptions? An all-in-one platform offers a more streamlined marketing solution. Read on to learn about the key features you’ll find in a high-performing, all-in-one platform. What is an all-in-one marketing platform? An all-in-one marketing software gives business owners all the digital tools they need in one place. This means you don’t have to integrate numerous third-party programs, which quickly becomes inefficient and expensive — especially when you consider the cost of redundant features….
Struggling to gain traction with your marketing efforts? Video marketing could be the key to accelerating your growth. According to short-form video statistics, 72% of consumers choose video content as their top choice to discover products and services. This strong inclination highlights video’s significant impact on reshaping marketing strategies, a topic we will dive into extensively. In this article, we’ll uncover the key strategies for crafting an effective video marketing sales funnel that not only captivates, but converts. From understanding the mechanics behind it to dissecting examples of successful marketing videos and pinpointing their position within the funnel, we’ll equip you with everything you need to elevate your video marketing game. What is a Video Marketing Funnel? A video marketing funnel is essentially your strategy…
Coaches, consultants, and all types of content creators stand to gain a lot from investing in search engine optimization (SEO). Showing up on the first page of Google for relevant searches is a long-term marketing strategy that drives brand awareness, builds trust with your followers, and leverages the largest source of website traffic that exists today! Read on to learn about why SEO is valuable for content creators and how it works. What is Content SEO? Content SEO is the practice of developing digital content that ranks well on search engine result pages (SERPs) for key terms. Content SEO encompasses both content strategy and actual content development, and it applies to all types of web pages — product pages, blog posts, landing pages, and more….
