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The Opportunity in Online Advertising The Power of Online Advertising for Coaches and Consultants Online advertising has revolutionized the way coaches, consultants, and digital business experts connect with their ideal clients. Platforms like Google Ads and Facebook Ads (which includes Instagram) offer unparalleled opportunities to showcase your services and drive measurable results. Within your desired budget allocation, you can strategically position yourself to attract leads, build brand awareness, and generate conversions. Whether you're looking to establish authority in your niche or scale your online business, this guide will show you how to make the most of your ad spend. Let’s dive into the strategies for maximizing your investment and creating impactful campaigns. Why Use Google and Facebook Ads to Grow Your Digital Business? Google Ads:...

Every entrepreneur knows that the road from side hustle to CEO is filled with hurdles. But with the right tools and mindset, it's possible to scale a passion project into a thriving business. Susan Harrow is a media coach and marketing expert who helps entrepreneurs, authors, and business owners craft their messages and master publicity to grow their brands. With years of experience running her business, PR Secrets, Susan empowers her clients to confidently share their stories with the world. But like many business owners, she faced challenges with her tech stack, especially as her business grew from a side hustle into a thriving company. The Struggle: From Overwhelmed Side Hustler to CEO Aspirations Susan’s journey began as a side hustle while she worked in...

The Early Struggles: Breaking Free from Traditional Business Models Alicia Jones has always been passionate about empowering women, particularly those over 50, to transform their health and fitness. As a kinesiology graduate, she dedicated her career to studying the unique health needs of this often-overlooked group. Alicia's journey began in the corporate world of big-box gyms, where she quickly realized the business model wasn’t for her. In these gyms, the focus was more on sales than on genuinely helping people. Alicia was told to hit quotas and fill sessions, no matter the circumstances, which clashed with her values. After a while, she left the gym and moved to in-home training, hoping to find a more personal, meaningful way to help women.But even with this shift,...

Community building is one of the most effective ways to build a loyal customer base. These customers can go on to become brand advocates, recommending your products to their friends.And in case you didn’t know, leads through referrals are 30% more likely to convert and have a 16% higher lifetime value, according to The Importance of Referral Marketing.That’s why most top brands, especially in the SaaS market, have invested in building communities on independent platforms or third-party ones like Facebook, Discord, Kartra, and Reddit. A membership site is one way to create a community of loyal customers. So, this article will show you how to set one up. What is a Membership Site? A membership site is a space on your website where you provide...

A Humble Beginning: Overcoming Adversity Lisa Johnson’s journey to success wasn’t a straight path—it was paved with challenges, setbacks, and determination. Just seven years ago, Lisa was a single mother of twin boys, deep in debt, and struggling to make ends meet. She was earning only £20,000/year working in a job that didn’t even cover the cost of childcare. At £35,000 in debt and with nowhere to turn, Lisa faced a tough reality. She needed a change. “I come from poverty and didn’t know any business owners. But I decided to take a chance,” Lisa shares. She started thinking outside the box, looking for ways to change her life and build a better future for herself and her kids. Her first venture into entrepreneurship was...