Kartra

From Homelessness to Founder and CEO Stephen Scoggins didn’t just build businesses—he rewrote his entire story. Today, he’s a speaker and mentor with over 120,000 YouTube subscribers and 108,000 Instagram followers who turn to him for business wisdom and purpose-driven leadership. Rising from homelessness to founding multiple businesses that generated nearly nine figures in annual revenue, culminating in a successful exit in late 2023, Stephen built his legacy as a mission-driven entrepreneur. His journey began with grit, faith, and a promise to pay it forward. Mentored by a man he affectionately calls "Old Man Myrick," Stephen learned early on that the greatest purpose in life is "serving the person you used to be." That belief has fueled everything he’s done—from launching his first company while...

Feeling like you're chasing your tail when planning content is more common than you may think. It's a challenge keeping track of everything you've already posted and want to post in the future, together with ideas, what platforms you use, and which days to post. This is where a content calendar comes to the rescue! A content calendar is a powerful tool for organizing and scheduling posts, videos, blogs, and campaigns in a centralized place. The whole purpose of building these calendars goes way beyond just keeping things neat and organized, as it can save time and boost engagement with your audience. Plus, a well-structured calendar keeps you focused on those bigger marketing goals. In this blog post, you'll learn how to create a content...

In 2025, more people than ever are focused on building wealth and creating streams of passive income. If you’ve been thinking about making money online, there are plenty of beginner-friendly opportunities to explore that don’t demand much ongoing effort once they’re up and running. Whether you’re looking to grow your savings or just want a side hustle that works with your busy schedule, passive income could be the perfect fit. What is Passive Income? Passive income is money earned with minimal active involvement. Unlike a traditional job, where you need to work for each paycheck, passive income allows you to generate money with little effort after the initial setup. Essentially, passive income works for you while you sleep, and with the right strategies, it can...

The Opportunity in Online Advertising The Power of Online Advertising for Coaches and Consultants Online advertising has revolutionized the way coaches, consultants, and digital business experts connect with their ideal clients. Platforms like Google Ads and Facebook Ads (which includes Instagram) offer unparalleled opportunities to showcase your services and drive measurable results. Within your desired budget allocation, you can strategically position yourself to attract leads, build brand awareness, and generate conversions. Whether you're looking to establish authority in your niche or scale your online business, this guide will show you how to make the most of your ad spend. Let’s dive into the strategies for maximizing your investment and creating impactful campaigns. Why Use Google and Facebook Ads to Grow Your Digital Business? Google Ads:...

Every entrepreneur knows that the road from side hustle to CEO is filled with hurdles. But with the right tools and mindset, it's possible to scale a passion project into a thriving business. Susan Harrow is a media coach and marketing expert who helps entrepreneurs, authors, and business owners craft their messages and master publicity to grow their brands. With years of experience running her business, PR Secrets, Susan empowers her clients to confidently share their stories with the world. But like many business owners, she faced challenges with her tech stack, especially as her business grew from a side hustle into a thriving company. The Struggle: From Overwhelmed Side Hustler to CEO Aspirations Susan’s journey began as a side hustle while she worked in...

The Early Struggles: Breaking Free from Traditional Business Models Alicia Jones has always been passionate about empowering women, particularly those over 50, to transform their health and fitness. As a kinesiology graduate, she dedicated her career to studying the unique health needs of this often-overlooked group. Alicia's journey began in the corporate world of big-box gyms, where she quickly realized the business model wasn’t for her. In these gyms, the focus was more on sales than on genuinely helping people. Alicia was told to hit quotas and fill sessions, no matter the circumstances, which clashed with her values. After a while, she left the gym and moved to in-home training, hoping to find a more personal, meaningful way to help women.But even with this shift,...