25 Powerful Personal Brand Examples + Statements To Follow

Want to build a personal brand but not sure how or where to start? Here at Kartra, we’ve seen thousands of coaches, creators, and experts use our all-in-one platform to grow their online brands.

What Is Personal Branding and Why It Matters

Personal branding is the practice of defining and communicating your unique message, expertise, and values so that your audience immediately understands who you are, what you do, and who you serve. A strong personal brand helps you build trust, stand out in a crowded market, and attract opportunities consistently — whether that’s clients, followers, or collaborations. This clarity and consistency form the foundation of every example shared below.

In this guide, we’ll look at 25 successful personal brands to see what’s working for them and what’s worth incorporating in your own personal brand. Pay particular attention to their personal brand statements and the consistent message these individuals share in everything they do.

Examples of powerful personal brands

As you look through these personal brand examples, notice that while the people behind these brands have a wide variety of skills, interests, personality traits, and experiences — they’ve each found a specific problem that they solve for a specific audience… and they built their personal brand on that message.

Your message will need to be just as clear — and just as consistent — for your personal brand to stand out.

Dr. Kim Foster — Health Coach, Business Coach

Dr. Kim Foster’s website homepage

Dr. Kim Foster is a physician turned health coach who advocates holistic wellness for high-achieving women and helps health professionals like her build successful wellness coaching businesses.

Personal brand statement

• “As an MD-turned-coach and wellness expert, I help high-achieving women build limitless energy and unstoppable confidence.”

What stands out

• Kim’s brand proves that you can convey professionalism and credibility while connecting with the audience on a personal level. Notice how her tagline speaks directly to potential customers: “hi, lovely! I’m Kim and I’m on a mission to help you live a healthy, beautiful, vibrant life.”
• From a helpful YouTube channel to intensive coaching programs, Kim offers resources for every stage of the customer journey.

Sohee Carpenter – Fitness Coach

Sohee Carpenter’s website about page

Sohee Carpenter is a fitness coach and content creator who specializes in evidence-based approaches to training and nutrition, empowering clients to build sustainable health and fitness habits.

Personal brand statement

• “I’m here to help you improve your relationship with food, fitness, and your body”

What stands out

• In a highly competitive industry, Sohee has carved a niche for herself as a fitness coach and influencer who combats misinformation, offers research-based advice, and helps people have a positive relationship with their health.
• Sohee gives away a lot of her expertise for free — allowing her to build trust and reach a wide audience.

James Clear — Author, Speaker

James Clear’s website homepage

James Clear is a best-selling author and speaker known for his expertise in habits and decision-making — helping people achieve better results through small, incremental changes.

Personal brand statement

• “I write about building better habits”

What stands out

• James’s personal brand has remarkably simple messaging, presented with a minimalist design, that makes it clear exactly what he wants to be known for.
• This example demonstrates why it’s important to stay true to your brand regardless of the platform you’re on. James’ Instagram, for example, has 1.4M followers and he almost exclusively features written content — not personal photos or videos.

Jenna Kutcher — Online Business Coach, Marketer

Jenna Kutcher’s website homepage

Jenna Kutcher is a digital marketer and coach who helps entrepreneurs build profitable businesses while maintaining a balanced lifestyle.

Personal brand statement

• “I’m an online marketing expert, author, podcaster, educator, and my obsession is teaching others how to make a living doing what they love.”

What stands out

• Jenna’s personal brand has a consistent message — helping people love their work – while expressing her full range of interests, hobbies, and roles.
• More than many of the examples on this list, Jenna leverages graphic design on her website and social media profiles to make a bold statement about who she is.

Louise Henry — Business Strategist, Course Creator

Louise Henry’s website about page

Louise Henry is an online business strategist and course creator who shows entrepreneurs how to simplify and automate their businesses using digital tools.

Personal brand statement

• “Teaching entrepreneurs how to create a simple, highly scalable online course business so they can create more fulfillment & flexibility in their lives.”

What stands out

• Louise’s personal brand does a great job of connecting the dots for her audience — establishing a clear link between what she teaches and how it will positively impact her clients’ lives.
• Louise uses content creation to share her expertise and give people a glimpse into her lifestyle, both of which are necessary to build trust in her message.

Justin Welsh — Solopreneur, Coach

Justin Welsh’s LinkedIn profile

Justin Welsh is a solopreneur and content creator who helps other solopreneurs grow their online businesses by sharing what he’s learned from his own successful journey.

Personal brand statement

• “I help internet solopreneurs own their work and life”

What stands out

• With over 600K LinkedIn followers, 495K Twitter followers, and 215K email subscribers, Justin is a thought leader who has grown his personal brand through the channels that are most relevant to his audience.
• Justin’s personal brand demonstrates the power of using your own story — failures and successes — to build trust with your audience and maintain their interest in your brand.

Brianna Doe — Founder & CEO, Content Creator

Brianna Doe’s website homepage

Brianna Doe is the founder and CEO of a digital marketing agency for startups and small businesses. She’s also a podcast host and content creator who shares insights from her career journey and industry expertise.

Personal brand statement

• “Sharing what I learn about entrepreneurship, marketing & leadership”

What stands out

• Brianna’s online presence demonstrates the value of building a personal brand alongside one’s career.
• While Brianna’s personal brand is primarily focused on marketing and entrepreneurship, she uses her platform to share insights on a wide variety of topics that reflect her varied interests and experiences.

Dr. Stephanie Ridgway — Physical Therapist

Dr. Stephanie Ridgway’s website homepage

Dr. Stephanie Ridgway is a physical therapist who helps her clients improve their strength and mobility to overcome injuries.

Personal brand statement

• “I help people get out of pain & get back to doing the things they love!”

What stands out

• Stephanie’s brand messaging gets beyond her clients’ immediate problems to the heart of their goals — living the life they want to live!
• While Stephanie has built a significant personal following (over 900K Instagram followers!), her brand — from her content to her programs — is all about her audience and the results they can expect.

Lindsay Ostrom – Food Blogger

Lindsay Ostrom’s instagram account for Pinch of Yum

Lindsay Ostrom is the author and cook behind one of the internet’s most successful food blogs, Pinch of Yum.

Personal brand statement

• Simple recipes made for real, actual, everyday life

What stands out

• Lindsay created a lasting personal brand in a very competitive space by filling a specific need for wholesome recipes that taste good and are simple enough to be cooked for everyday meals.
• As the creator economy grew and changed, Lindsay successfully adapted her brand to meet her audience’s needs — while staying focused on her mission.

Jon Acuff — Motivational Speaker, Author

Jon Acuff’s website homepage

Jon Acuff is a motivational speaker and author who inspires individuals to achieve their goals by providing practical advice on overcoming challenges and taking action.

Personal brand statement

• “The future belongs to finishers” / “I want to help you cross the finish line of whatever goal you care about.” / “I believe in you and I believe in your goals.”

What stands out

• Jon may not have a specific personal statement, but his mission is clear and consistent wherever you encounter his brand.
• Jon is a speaker and author who uses his personal brand to promote a wide variety of resources — including a podcast, community, and email newsletter.

Tobi Oluwole — Entrepreneur, Content Creator

Personal Brand Example

Tobi Oluwole is an entrepreneur, content creator, and coach who helps people build successful careers and businesses through content marketing, particularly on LinkedIn.

Personal brand statement

• “I help founders & solopreneurs drive inbound leads using content”

What stands out

• Tobi uses his platform to cover a lot of topics related to entrepreneurship, career growth, and business growth. But his central message about the power of content creation as a marketing strategy keeps his personal brand focused and effective.
• This personal brand proves that you don’t have to be everywhere at once. Tobi’s laser-focus on creating LinkedIn content has resulted in a large following and made him a trusted voice on how to leverage the platform to its full potential.

Mark Manson — Author, Blogger

Mark Manson’s personal website

Mark Manson, three-time #1 New York Times bestselling author of The Subtle Art of Not Giving a F*ck, is known for his no-nonsense approach to self-help and personal development. He tackles life’s big questions with a blend of humor, research, and practical advice.

Personal brand statement

• “I write life advice that doesn’t suck.”

What stands out

• Mark’s brand stands out for its refreshing honesty and unconventional wisdom. He’s not afraid to challenge popular self-help narratives and encourages his audience to embrace life’s difficulties.
• His style and counterintuitive advice have garnered him a dedicated following, with his book “The Subtle Art of Not Giving a F*ck” even being turned into a feature film.

Gary Vaynerchuk — Entrepreneur, Social Media Expert

Gary Vaynerchuck’s website

Gary Vaynerchuk, also known as “Gary Vee,” is a renowned entrepreneur, social media expert, and motivational speaker who inspires people to pursue their passions and build successful businesses.

Personal brand statement

• “Legacy is greater than currency.”

What stands out

• Gary’s is characterized by his high-energy personality and raw, unfiltered communication style. He’s known for his early adoption and promotion of today’s social media platforms, growing his family wine business from a mom-and-pop shop to a global brand using the power of digital marketing and social media.
• His brand extends beyond marketing, encompassing his media company, professional sports, and various entrepreneurial ventures.

Neil Patel — Digital Marketing Expert

Neil Patel’s YouTube Channel

Neil Patel is a renowned digital marketing expert, entrepreneur, and author who helps businesses grow their online presence and increase their revenue through effective marketing strategies.

Personal brand statement

• “I help you grow your business through digital marketing.”

What stands out

• Neil’s personal brand is built on his reputation for providing in-depth marketing advice, particularly in SEO and content marketing. He’s known for his data-driven approach and his ability to communicate essential marketing concepts.
• He’s developed several successful software tools, like Ubersuggest, which complement his educational content and reinforce his authority in the digital marketing space. He also owns NP Digital, a marketing agency that offers digital marketing services.

Tony Robbins — Life Coach, Motivational Speaker

Tony Robbins’ Website

Tony Robbins is a world-renowned life and business strategist, author, and philanthropist who empowers people to achieve personal and professional breakthroughs.

Personal brand statement

• “I help people achieve an extraordinary quality of life.”

What stands out

• Tony’s personal brand is characterized by his larger-than-life personality and his ability to inspire his audience to take massive action to achieve their goals. His high-energy seminars and interventions have become legendary in the personal development space.
• His philanthropic efforts, including providing meals to those in need, add depth to his brand and demonstrate his commitment to making a tangible impact beyond personal development.

Marie Forleo — Entrepreneur, Life Coach

Marie Forleo’s Website

Marie Forleo is a life coach, course creator, motivational speaker, and author who helps people create businesses and lives they love. She’s known for her upbeat personality and practical advice.

Personal brand statement

• “Everything is figureoutable”

What stands out

• Marie’s brand combines positivity with actionable strategies. She’s known for her ability to make complex business and life concepts accessible and engaging.
• Her B-School program has helped thousands of entrepreneurs start and grow their businesses, demonstrating the practical application of her teachings.

Brian Dean — SEO Expert, Content Marketing Specialist

Brian Dean’s “Backlinko” website

Brian Dean is an SEO expert and the founder of Backlinko and Exploding Topics. He’s known for his data-backed content marketing strategies and was one of the first influencers in the search engine marketing space.

Personal brand statement

• “I help you get higher rankings and more traffic.”

What stands out

• Brian’s personal brand is built on his reputation for providing tested, actionable SEO advice. He’s known for his “less is more” approach to content creation, focusing on quality over quantity and adopting advanced search engine optimization tactics to drive website traffic.
• His SEO techniques, like the coined “Skyscraper Technique,” have become industry standards, further cementing his status as a thought leader. Brian’s success has led to both Backlinko and Exploding Topics being acquired.

Sara Blakely — Entrepreneur, Inventor

Sara Blakely’s Forbes Profile

Sara Blakely is the founder of Spanx and a self-made billionaire who inspires entrepreneurs, particularly women, to pursue their business ideas and overcome obstacles.

Personal brand statement

• “I help women feel great about themselves and reach their potential.”

What stands out

• Sara’s personal brand is built on her journey from saleswoman to billionaire inventor. She’s known for her authenticity, resilience, and commitment to empowering women in business.
• Her commitment to women’s empowerment is evident in initiatives like the Spanx by Sara Blakely Foundation, which supports female entrepreneurs.

Dean Graziosi — Real Estate Investor, Author

Dean Graziosi’s Website

Dean Graziosi is a multiple New York Times best-selling author, entrepreneur, and investor who teaches people how to create wealth through real estate and business.

Personal brand statement

• “I help people create a better life through self-education.”

What stands out

• Dean’s personal brand is built on his rags-to-riches story and his ability to simplify complex business strategies. He’s known for his energetic personality and his passion for self-education.
• His collaborations with other thought leaders, like Tony Robbins, have expanded his reach and diversified his offerings in the personal development space.

Jon Goodman — Online Fitness Industry Expert

The PTDC Website

Jon Goodman is the founder of the Personal Trainer Development Center (PTDC), Online Trainer Academy, and QuickCoach and author of numerous books. He’s known for helping fitness professionals build successful online businesses.

Personal brand statement

• “I help fitness professionals succeed online”

What stands out

• Jon’s personal brand is characterized by his deep understanding of the fitness industry and passion for helping other fitness pros. He is considered the author of the “online training” business model which gave fitness professionals an innovative approach to growing their business.
• His ability to anticipate industry trends and help fitness professionals earn more money through marketing and sales knowledge has positioned him as a visionary in the fitness business world.

Allison Maslan — Business Mentor, Author

Pinnacle Global Network’s Website

Allison Maslan is a respected business mentor who teaches business owners how to scale their companies while maintaining a high quality of life.

Personal brand statement

• “Scale your way to freedom”

What stands out

• Allison’s personal brand is built on her experience building multiple successful companies from the ground up. She’s well known for her strategic approach to scaling businesses and her ability to inspire entrepreneurs to take control of their time and business.
• Her SCALEit Method®, which she teaches through her company, Pinnacle Global Network, has been adopted by major corporations, validating her scaling strategies beyond the entrepreneurial sphere.

Simon Sinek — Leadership Expert, Author, Optimist

Simon Sinek’s Personal Website

Simon Sinek is a globally recognized leadership expert, bestselling author, and inspirational speaker who helps organizations and individuals discover and articulate their purpose.

Personal brand statement

• “Start With Why”

What stands out

• Simon’s personal brand is built around his “Golden Circle” concept and the idea that great leaders and organizations start with their “Why.” His calm, articulate speaking style and ability to distill complex ideas into simple, powerful messages are hallmarks of his presentations.
• His TED Talk “How Great Leaders Inspire Action” is one of the most-watched TED Talks of all time, cementing his status as a thought leader in the field of leadership and organizational behavior.

Lori Greiner — Entrepreneur, Inventor, Shark Tank Investor

Lori Greiner’s Personal Website

Lori Greiner is an inventor, entrepreneur, and television personality known for her role as an investor on the hit show Shark Tank. She’s often called the “Queen of QVC” for her success in selling products on the QVC shopping network.

Personal brand statement

• “I can tell instantly if a product is a hero or a zero”

What stands out

• Lori’s personal brand is built on her track record of creating and identifying successful products. She’s known for her warm personality (She’s referred to as “The Warm Blooded Shark®”), sharp business acumen, and ability to connect with entrepreneurs and consumers.
• Her hands-on approach with entrepreneurs, both on and off camera, showcases her genuine commitment to fostering business success.

Alex Hormozi — Entrepreneur, Investor

Alex Hormozi’s Bio on Acquisition.com

Alex Hormozi is an entrepreneur and investor best known for his ability to scale businesses rapidly and his no-holds-barred approach to marketing and sales advice.

Personal brand statement

• “I help entrepreneurs make and keep more money”

What stands out

• Alex’s personal brand is characterized by his data-driven approach to business growth and ability to simplify complex business concepts. He’s best known as the author of “Million Dollar Offers” and “Million Dollar Leads,” both of which give proven systems and advice for entrepreneurs to grow their businesses.
• Alex and his wife and business partner, Leila, now run acquisition.com, where they invest in and partner with select businesses to help them scale and grow.

John C. Maxwell — Leadership Expert, Author

Maxwell Leadership Business Website

John C. Maxwell is a renowned leadership expert, speaker, and author who has written over 100 books, primarily focusing on leadership and effective communication.

Personal brand statement

• “I add value to leaders who multiply value to others”

What stands out

• John’s personal brand is built on his extensive experience and insight into leadership principles. He’s known for values-based leadership concepts that cross-apply between fields.
• Through his company, Maxwell Leadership, John trains thousands of people to grow their leadership ability.

How These Personal Brands Actually Work 

All the personal brands featured here share a few key traits that make them effective:

• A clear core message: Every brand on this list communicates a simple but powerful value proposition that lets the audience instantly grasp what the expert offers.
• Audience focus: These brands don’t just describe what they do — they speak to the problems and goals of their ideal audience.
• Consistency across platforms: Whether it’s a website, social profile, or email newsletter, successful personal brands show the same voice and message everywhere.
• Trust and authenticity: Using real stories, genuine insights, and consistent topics helps these individuals connect and retain loyal followers.

How to write a personal brand statement

A personal brand statement is a short sentence or two that tells people exactly who you help, what you help them achieve, and how you help them do it. It acts like an elevator pitch — clear, concise, and instantly memorable.

Use this simple template as your starting point:

Let’s break that down:

• [Your name or role]: Begin with how you refer to yourself
• I help [target audience]: Identify the specific group you serve
• [Goal-based verb statement]: Describe the result or transformation you help them achieve
• By [method or approach]: Share how you help make that happen

Example:
“I help creative entrepreneurs grow their audience by sharing practical content strategies that build trust and drive conversions.”

An effective personal brand statement will be tailored to your message and your audience. Use this template to get started, and make it your own – then put consistent effort into sharing that message across all your marketing channels.

Use a platform like Kartra to set up email sequences, sales funnels, online courses, and other automated systems that you’ll need to get your message out there and keep your audience engaged.

Kartra’s all in one platform makes it simple to set up automated systems that bring in clients and make sales on autopilot — so you can focus on creating valuable content and innovating new ideas that move your business forward.

Frequently Asked Questions About Personal Branding

What is a personal brand?

A personal brand is the collection of qualities, experiences, skills, and values that make you unique in your field. It’s how your audience perceives you and what you stand for.

Why is personal branding important?

Personal branding helps you build trust, attract the right clients or collaborators, and create long‑term visibility for your expertise across platforms.

What are the common traits of successful personal brands?

Successful personal brands tend to have a clear message, consistent content, strong audience focus, and authentic storytelling. These elements help them stand out and gain loyal followers.

How do I get started building my personal brand?

Start by defining who you help, what transformation you deliver, and how you deliver it. Then craft a simple personal brand statement and communicate it consistently across your website, social profiles, and content.