Marketing Strategy

In today's digital age, online membership communities have emerged as a powerful tool to snowball your earnings month after month with minimal ongoing effort. In fact, the online subscription economy is set to grow to $1.5 trillion by 2025! But don't think online memberships are limited to conventional uses only. In this blog post, we'll share eight innovative ways to harness the power of online memberships, transforming your business and maximizing your income potential. One platform that stands out in this space is Kartra, an all-in-one business platform designed to create, monetize, and manage membership sites. Kartra's Membership feature provides a space to deliver public or password-protected content to your audience. You can add just about anything to the membership area — from videos and...

Creating a marketing plan, or even more specifically: a digital marketing plan, from the ground up can seem like a daunting task. And if you have no marketing experience, it can feel even more intimidating! Hiring a marketing agency or consultant to help with this process is typically really expensive, and you might not have the funds when you’re just getting started. Thankfully, you don’t need to invest thousands of dollars to lay a solid foundation, build your audience, and start making sales online. Here are eight key steps to consider when developing your first marketing plan. 1. Define your mission What are you setting out to do? Are you looking to help clients get strong mentally or physically? Teach parents new ways to help...

Are you a busy entrepreneur trying to juggle business responsibilities without feeling overwhelmed? Meet Fo Alexander, a marketing consultant and financial educator who has mastered the art of balancing business with personal life, thanks to Kartra’s time-saving tools. About Fo Alexander Fo wears many hats. She is a seasoned financial educator, a savvy marketing consultant, and a dedicated mother. She started her career teaching people how to manage debt and quickly realized the largely underserved population of parents needed help to become financially free while focusing on their families. Today, Fo offers support to individuals who want to launch or grow their own coaching programs or online businesses. Her Monetized Mom Community is a thriving group of entrepreneurs who are creating businesses that benefit both...

Becoming an online course creator is a fantastic way to share your expertise and generate significant income. But you can have the best course in the world and still get zero students. The key is knowing how to launch your course correctly in order to generate the most revenue.  It all comes down to strategic planning and execution.  Without a well-thought-out launch strategy, even the most valuable course content might not reach its full revenue potential. This guide will walk you through the essential steps to maximize your revenue by launching your first online course in a strategic way. Let's go in depth into our online course launch checklist for the essential steps to ensure your online course creation efforts not only reach your target...

Starting an online coaching business is an exciting endeavor! You have valuable expertise that you know will make an impact on your future clients. But how are you supposed to find those clients? Many coaches have built and scaled their brand on Kartra’s platform, giving us a front-row seat to see what makes a coaching business successful. Contrary to stereotypes, marketing your business doesn’t need to be pushy or inauthentic. The opposite is true. To grow your coaching business, you need a marketing plan that builds trust and genuine relationships. Read on to learn key marketing strategies for building your client list. 31 Strategies for Getting More Coaching Clients Building on the above marketing principles, here are 31 specific marketing strategies to consider implementing in...

As an entrepreneur building an online business, you’ll need many digital tools while growing your business. Various software programs make it possible to create a website, sell products, send automated emails, and perform a myriad of other critical tasks. But did you know that you don’t have to piece together individual software subscriptions? An all-in-one platform offers a more streamlined marketing solution. Read on to learn about the key features you’ll find in a high-performing, all-in-one platform. What is an all-in-one marketing platform? An all-in-one marketing software gives business owners all the digital tools they need in one place. This means you don’t have to integrate numerous third-party programs, which quickly becomes inefficient and expensive — especially when you consider the cost of redundant features....