Marketing Strategy

Struggling to gain traction with your marketing efforts? Video marketing could be the key to accelerating your growth. According to short-form video statistics, 72% of consumers choose video content as their top choice to discover products and services. This strong inclination highlights video’s significant impact on reshaping marketing strategies, a topic we will dive into extensively. In this article, we'll uncover the key strategies for crafting an effective video marketing sales funnel that not only captivates, but converts. From understanding the mechanics behind it to dissecting examples of successful marketing videos and pinpointing their position within the funnel, we'll equip you with everything you need to elevate your video marketing game. What is a Video Marketing Funnel? A video marketing funnel is essentially your strategy...

Coaches, consultants, and all types of content creators stand to gain a lot from investing in search engine optimization (SEO). Showing up on the first page of Google for relevant searches is a long-term marketing strategy that drives brand awareness, builds trust with your followers, and leverages the largest source of website traffic that exists today! Read on to learn about why SEO is valuable for content creators and how it works. What is Content SEO? Content SEO is the practice of developing digital content that ranks well on search engine result pages (SERPs) for key terms. Content SEO encompasses both content strategy and actual content development, and it applies to all types of web pages — product pages, blog posts, landing pages, and more....

Cross-selling and upselling are two popular marketing strategies designed to increase profits during the sales process. Both techniques are effective strategies for increasing the lifetime value of a customer and are used by online and offline businesses. However, there are five key differences between cross-selling and upselling that you need to understand so you can choose the best tactics for your sales funnel. What is upselling? An upsell is an offer made to prospective customers inviting them to purchase an upgrade, usually at the time of checkout or purchase. Upselling increases the average order value (AOV) of a sale by enticing customers to upgrade to a higher-value version of the product or to choose additional features that enhance their initial purchase. Example of Upselling An...

Here’s a riddle for you: what is something you cannot physically touch but can access from anywhere? A digital product! Physical products are built in factories with workers, machines, and massive overhead costs. But digital products? You can build those right on your laptop.  Thanks to tech getting better all the time and more people shopping from their sofas, ecommerce digital products are booming. And for those with something to teach or share, it’s a great time to earn. Whether you're a coach, consultant, or creator, digital products let you reach people all over the globe. This means you can help more people and make more money, all from your personal computer. So let’s dive into the basics of digital goods and how you can...

In today's fast-moving business world, picking the right digital platform can make or break your success. Take Ryan Turner from Amplifi Strategy, for example. He went from bootstrapping his online business together, to leveraging intelligent marketing strategies. Ryan's agency recently generated nearly $20,000 in a single week by repurposing a past marketing campaign and leveraging marketing automations. His story is a powerful reminder that with the right approach and tools, any entrepreneur can take their business to new heights. Meet Ryan, Amplifi Strategy Founder Ryan's enthusiasm for marketing is driven by its unique power to bring people together globally. Originally from America but now residing in Spain, he realized the significance of nurturing online relationships and expanding the reach of both entrepreneurs and companies internationally. This...

65% of businesses believe generating traffic and leads is their biggest marketing challenge. That means two-thirds of business owners find acquiring new customers to be more difficult than say, closing the sale or getting people to open their emails (which are not small feats either). And sure, you could just throw money at Google and Facebook and pray that your ads convert, or take to the streets with a megaphone and a million hand-printed adverts and hope you’re not arrested. Or, you could try a better method. A method that means not paying a cent for traffic until AFTER it converts into an actual physical sale. That means spending your time focusing on your business, not your ads. It’s called affiliate marketing. So if your...