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  • What is Lead Scoring? Beginners’ Guide

    The leads in your system don’t carry equal potential for a sale. Some leads line up with your ideal customer profile more than others or are more actively engaged with your brand. Lead scoring is an important process that categorizes these sales leads so you can manage your resources effectively and personalize buyer journeys. Read on for details about how lead scoring works and how to use it effectively in your business! What is Lead Scoring? Lead scoring is a way to measure lead quality — assigning a numerical value to a lead based on user characteristics and/or user behavior. A higher score indicates that a lead is a strong fit for your product or highly engaged with your brand, or both. A lower score…

  • How SEO Works: A Guide for Content Creators

    Coaches, consultants, and all types of content creators stand to gain a lot from investing in search engine optimization (SEO). Showing up on the first page of Google for relevant searches is a long-term marketing strategy that drives brand awareness, builds trust with your followers, and leverages the largest source of website traffic that exists today! Read on to learn about why SEO is valuable for content creators and how it works. What is Content SEO? Content SEO is the practice of developing digital content that ranks well on search engine result pages (SERPs) for key terms. Content SEO encompasses both content strategy and actual content development, and it applies to all types of web pages — product pages, blog posts, landing pages, and more….

  • Best Lead Management Software in 2024 & Features to Look For

    A lead management system is a must-have for any business that sells to an online audience. Even if you already have a compelling online presence that drives sales, you need some way of tracking your leads and where they are in the buyer journey — to improve conversion rates and cut down on manual tasks. Read on to discover the top lead management tools in 2024 and the most important lead management features to look for. What is lead management software? Lead management software automates processes involved in gathering sales leads, tracking leads’ progress through the sales cycle, and converting them into paying customers. It includes features such as lead capture forms, lead tagging, lead scoring, and conversion analytics. Most lead management platforms are cloud-based…

  • How to Price an Online Course: 4 Steps to Success

    You’ve landed on the perfect course topic, and it’s time to share your knowledge with the world. But how do you know what to charge for it? There is no one-size-fits-all answer to this question, but it comes down to four main considerations: the course’s value, purpose, costs, and structure. Once you factor in each of these elements, you’ll be able to set the right price for anything from mini-courses to masterclasses. Step 1: Determine the Value for Your ClientsStep 2: Use Revenue Goals to Calculate EnrollmentStep 3: Factor in Course ExpensesStep 4: Choose a Strategic Pricing ModelPremium vs. Low-Price Courses5 Ways to Make Your Online Course Business More Profitable Step 1: Determine the Value for Your Clients The single biggest determining factor in the…

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  • Best Sales Funnel Software in 2024 & the Features You Need

    A high-performing sales funnel builder is an essential online marketing tool for every digital marketer or entrepreneur. Whether you’re selling an online course, offering B2B services, or building a membership site, the best sales funnel software can dramatically increase conversion rates. Read on to learn about the most important funnel-building features and the top sales funnel tools of 2024. What is sales funnel software?  A sales funnel is simply the sales process that converts potential customers into paying customers. Companies were nurturing new customers through the sales journey for decades before the internet existed.  Funnel-building software streamlines and automates the process of moving customers through a digital sales pipeline. With software, business owners can sync and analyze each stage of the customer journey: from awareness,…

  • Creating High-Converting Landing Pages – Tips and Tricks For Marketers

    This post was written by guest author Steve West Imagine your landing page as a magnet, irresistibly drawing in visitors and transforming them into customers. That’s the power of a well-crafted landing page, and it’s within your reach. In this guide, I’ll unlock the secrets to creating landing pages that not only catch the eye but also captivate the heart, turning casual browsers into committed buyers. Get ready to dive into a world where every click counts, and every visitor is a new opportunity. Let’s turn your landing page into a conversion powerhouse! Understanding Your Audience Before we get into the meat and potatoes of creating a high-converting landing page, the first thing you need to do is to understand your audience. This step is…

  • Can The ‘Buy Now, Pay Later’ Sales Funnel Boost Profits for Digital Creators?

    Black Friday always brings some surprises, and in 2023, it was all about the ‘Buy Now, Pay Later’ (BNPL) payment method.  This year (2023) a whopping $79 million of the sales were from people using BNPL. That’s a massive 47% jump from last year! In addition to that, online sales in the U.S. hit a record $9.8 billion, which is up 7.5% from the previous year.  In this blog, we’re diving into how the BNPL trend is taking the online marketing world by storm. Could BNPL sales funnels help your business produce more revenue? What is a ‘Buy Now, Pay Later’ Sales Funnel? BNPL is a short-term financing option that lets customers buy something now. They can either purchase the product for a small upfront cost, or…

  • How to Automate Your Digital Marketing

    Imagine being able to win new leads and customers every day while you sleep.  That’s the power of automating your digital marketing! In the marketing world, time is a valuable asset, and tasks are plenty. Marketing automation is not just a time-saver but a result-driven approach that can revolutionize your workflow. In this article, I’ll break down step-by-step how to automate the digital marketing side of your business. Key Takeaways Marketing automation utilizes software and AI to streamline repetitive and time-consuming marketing tasks Automated sales funnels with opt-in forms, lead magnets, and CTAs can convert visitors to clients with minimal manual effort. Promotional strategies such as blogging, YouTube content, and targeted paid advertising can be automated to drive traffic to sales funnels. Lead nurturing is enhanced…

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