Kartra

The All In One Marketing Platform

Humble Beginnings and Entrepreneurial Struggles

Imagine dedicating years of hard work to a project, only to watch it fail miserably upon launch. In 2016, Blake Nubar faced this exact situation while working for a personal training and supplement company. Tasked with creating educational content for aspiring trainers, he poured his heart and soul into the endeavor. But when the launch fell flat, Blake was confronted with a harsh truth: without effective marketing, even the best ideas can falter.

Instead of letting this setback define him, Blake seized the opportunity to transform his approach. Determined to unlock the secrets of successful entrepreneurship, he immersed himself in mastering digital marketing. This relentless pursuit of knowledge didn’t just change his trajectory, it propelled him to co-found Rocketeer, a company that has since generated over $17 million in sales.

Curious about how Blake turned failure into eight-figure success? Read on to discover the pivotal moments and strategies that redefined his journey.

Discovering Kartra: The Turning Point

In November 2018, before Kartra’s official launch, Blake heard about the platform through a colleague. Intrigued, he was eager to see if it could address the unique needs of his business. Right away, he recognized a major gap in the market: a need for a comprehensive solution that could streamline the many functions required to run a successful business.

Once he began exploring Kartra’s capabilities, Blake was immediately impressed. It’s all-in-one marketing features offered more than convenience – they promised to completely reshape his entrepreneurial journey.

Blake Nubar quote, "“When we got into Kartra, I was like a kid in a candy store. I really enjoyed it. I geeked out on it.”

Challenges Before Kartra: Navigating a Fragmented Market

Before discovering Kartra, Blake faced the exhausting challenge of managing multiple software tools to keep his business running. Constantly switching between disconnected systems drained resources, led to confusion, and made it difficult to create a seamless customer journey. One of the biggest challenges was effectively driving traffic to his offerings – without a unified platform, visitors would often get lost in the funnel as he struggled to duct-tape different tools together, making it hard to consistently turn leads into customers.

This struggle fueled Blake’s search for a streamlined solution that could consolidate his efforts into one cohesive platform, transforming the overwhelming complexities of online marketing into a more efficient and manageable process.

Why Kartra Stands Out: A Reliable Solution

Kartra quickly became an essential part of Blake’s business. Here’s why it made such a significant impact:

Ease of Use: Kartra’s user-friendly interface makes it simple for everyone, regardless of their experience level.
All-in-One Platform: Manage everything from email marketing to funnel building in one place, eliminating the hassle of using multiple tools.
Reliability: With consistent performance, Kartra allows users to focus on growing their business without the stress of technical issues.
Scalability: As businesses grow, Kartra offers features that can be easily added to meet evolving needs.
Automation: Automate processes to save time and effort, allowing entrepreneurs to focus on what matters most.

Blake Nubar quote image. “I can't even quantify the amount of time and stress we've saved because we know that Kartra is a reliable software that is gonna take care of our needs."

Impact on Business Growth: From Zero to Eight Figures

After implementing Kartra, Blake’s business soared to eight figures within the first year. The platform’s tools enabled him to manage ad campaigns and customer relationships efficiently, laying the groundwork for continued success. In fact, he generated over $17 million in sales and was listed on the Inc. 5000 list multiple times

Blake’s company, Rocketeer, became a valuable resource for entrepreneurs looking to simplify their advertising efforts. With Kartra’s seamless integration, they built a solid foundation for their operations, helping countless others navigate the complexities of launching and scaling their online businesses.

Blake Nubar quote graphic, “We’ve generated over $2 to $3 million in affiliate commissions alone, just by utilizing Kartra's affiliate platform.”

Advice for Aspiring Entrepreneurs: Overcoming Overwhelm

Blake encourages new users to start with a clear goal to overcome overwhelm. Identify one problem you want to solve and focus on that. Embrace the learning process and explore features gradually – don’t try to do everything at once.

Building a strong foundation first helps prevent overwhelm. Remember, initial challenges are part of the journey. Staying motivated and focused will lead you to success.

Join the Journey

Blake Nubar’s journey from struggle to eight-figure success highlights the transformative power of Kartra. By leveraging its all-in-one capabilities, he has built a thriving business and empowered countless others to succeed.

Ready to Transform Your Business?

Ready to elevate your business like Blake? Get started with Kartra today and discover how this powerful platform can help you achieve your goals and transform your entrepreneurial journey!

Coaching can be incredibly rewarding, but let’s face it: relying solely on active income from one-on-one coaching clients can limit your growth.

To truly scale your coaching business, you need to explore passive income streams.

Not only does this allow you to reach a wider audience, but it also gives you the flexibility to focus on other aspects of your life — whether that’s personal development, spending more time with family, or building your brand.

The beauty of passive income is that you can make money while you sleep. By creating digital products like online courses, templates, or even launching a membership site, you can monetize your expertise without always being physically present.

In this guide, we’ll break down the most effective strategies for generating passive income as a coach and how you can get started today.

Passive vs. Active Income for Coaches

Active income comes from trading your time for money — think one-on-one coaching sessions or live group coaching programs. While active income is great, it can lead to burnout if it’s your only revenue stream.

On the other hand, passive income allows you to generate revenue with less ongoing effort. Whether through digital products, an online course, or affiliate marketing, passive income gives you more control over your time and finances.

The key to unlocking true financial freedom is diversification. By incorporating multiple streams of income into your coaching business, you reduce your dependency on just one source.

With a combination of active and passive income, you’ll be better positioned to scale your online business and increase your impact.

Best Passive Income Ideas for Coaches

If you’re ready to take your coaching business to the next level, creating passive income streams is the way to go. These income sources allow you to diversify your earnings without requiring constant effort.

Create and Sell Online Courses

One of the best ways to generate passive income as a coach is by packaging your knowledge into an online course. This is a great option because it allows you to scale your impact — students can enroll at any time and go through the material at their own pace. Whether you’re a life coach, business coach, or wellness expert, there’s always a topic you can turn into an engaging online course.

Online courses also serve as a perfect way to introduce new clients to your coaching services. By offering a self-paced program, you can create a steady flow of revenue with minimal active effort once the course is live.

Build a Membership Site for Recurring Income

A membership site is a great way to generate recurring passive income while building a community around your coaching expertise. Whether you’re offering exclusive content, live Q&A sessions, or group coaching access, a membership site ensures a reliable, recurring revenue stream.

And you can structure it with different pricing tiers, offering added benefits like live webinars or private coaching groups for higher-paying members.

The best part? Your members can access your content at any time, making it a passive income source that requires little upkeep once it’s set up.

Write and Sell eBooks or Workbooks

Another smart way to make passive income is by creating digital products like eBooks or workbooks. These products allow you to share your knowledge in a format that’s easy to consume and distribute. For example, if you’re a life coach, you could create a workbook on personal development like Unlock Your Potential: A Practical Guide to Setting and Crushing Your Life Goals.

Not only can selling eBooks generate passive income, but they also help establish your authority in your coaching niche. Promote them via your email list and social media, and even use them as lead magnets to attract new clients.

Launch a Podcast

Podcasts are a powerful tool for growing your coaching business and creating passive income. By sharing your insights and expertise on a regular basis, you can build a loyal audience who looks to you for advice. Podcasts are also versatile — you can use them to discuss industry trends, answer common questions from your coaching clients, or even interview other experts in your field.

Monetizing your podcast can be done in various ways. You can attract sponsorships, use affiliate marketing, or even create exclusive paid content. The beauty of a podcast is that it continues to help you rebrand yourself as a multimedia coach while also generating streams of income from multiple sources.

Consistency is key — publishing episodes on a regular schedule helps build momentum and keeps your audience engaged.

Additionally, podcasts are a great platform to promote your other digital products such as online courses or coaching programs. As you gain trust with your audience, they’ll be more likely to explore your other offerings.

Affiliate Marketing: Make Money Promoting Other Products

Affiliate marketing is a fantastic way to earn passive income by recommending products or services that are relevant to your audience. As a coach, you already have a built-in trust with your clients and followers, which makes affiliate marketing a natural fit.

When done right, it’s a win-win: you help your audience discover valuable tools, and you get paid a commission when they make a purchase through your affiliate link.

You can promote affiliate products through social media, your email list, or even your podcast. The key is to choose products that genuinely align with your coaching niche and that you believe in. By incorporating affiliate links in your content — whether that’s a blog post, an online course, or a webinar — you can generate passive income without needing to sell your own products.

Coaches can take affiliate marketing a step further by offering affiliate links to their most enthusiastic clients. These raving fans can promote your programs and earn a commission for every sale they generate. It’s like having a free, built-in sales team that works around the clock to boost your revenue, helping you grow your business while rewarding loyal clients at the same time.

Host Webinars for Paid Access or Lead Generation

Webinars are an excellent tool for creating passive income while building trust with your audience. You can use them to deliver valuable content, such as tips on improving their coaching practice, mastering personal development strategies, or even launching their own coaching program.

Webinars not only allow you to charge for access, but they’re also a fantastic lead generation tool. You can capture new clients through sign-up forms and offer them exclusive deals on your online courses, membership site, or coaching services. This creates multiple opportunities to turn a simple presentation into a passive income source for you.

By applying proven storytelling techniques and structuring your webinar for maximum engagement, you can create successful product launches that drive revenue.

Advanced Passive Income Strategies for Coaches

As you grow your coaching business, you’ll want to explore more advanced strategies for generating passive income. These methods allow you to scale your efforts and reach more clients without the need for constant hands-on work.

Licensing and Certification Programs

If you’ve developed a successful coaching program or methodology, you can turn it into a licensing or certification program. This allows other coaches to use your material, and in return, you earn passive income through licensing fees or certification costs. Licensing your coaching program expands your reach and positions you as a leader in your field.

By creating a step-by-step framework for your coaching style, you can offer others the chance to replicate your success. This is especially popular in fields like wellness coaching, life coaching, or business coaching, where the demand for structured, proven programs is high.

Setting Up a Certification Process

Creating a certification process is more than just offering content — it’s about building a system that tests and proves the skills of those who complete your certification.

You’ll need to prepare training materials, workbooks, and assessments to guide participants through your program.

Once it’s set up, your certification program can become a steady source of income with little ongoing effort. Coaches who earn the certification can then use your coaching methods in their own work, helping you expand your reach.

Group Coaching Programs: Scaling Without Extra Time

Group coaching programs are an effective way to serve more clients without increasing your workload. By offering group coaching, you can work with several clients at once, rather than focusing on one-on-one sessions. This approach is ideal for scaling your business while still maintaining a personal connection with your clients.

Group coaching programs allow you to offer a structured coaching experience where clients benefit not only from your guidance but also from interacting with other members of the group.

To create a successful group coaching program, start by identifying a common challenge or goal that your target audience shares. Develop a curriculum that addresses this need, and consider offering live Q&A sessions, recorded lessons, and downloadable resources to enhance the experience.

How to Market Your Passive Income Streams

Creating passive income streams is only the first step. To make sure your efforts pay off, you need to market them effectively.

Social media platforms are a powerful tool for promoting your passive income ideas. By regularly posting valuable content and interacting with your followers, you can drive traffic to your digital products, online courses, or membership sites.

Platforms like Instagram, LinkedIn, and Facebook are ideal for reaching potential clients who are interested in your coaching niche.

Make sure your social media posts include clear calls to action, encouraging your audience to check out your online offerings. You can share posts like:

Behind-the-scenes content
Customer testimonials
Valuable snippets of your online courses to generate interest

Use hashtags and engage with your followers to increase visibility and build a community around your brand.

Create a content calendar that includes promotional posts, educational content, and interactive posts that engage your audience. You can also use social media ads to target specific groups within your target audience, driving more potential clients to your passive income streams.

For best results, link your social media profiles to your email list, webinar sign-ups, or direct sales pages for your digital products. This creates multiple touchpoints where your audience can discover your offerings and take action.

Growing Your Email List for Automated Income

Your email list is one of the most valuable assets for promoting your passive income products. Unlike social media, where the algorithm can affect who sees your posts, your email list gives you direct access to your target audience. Regularly sending out email updates, promotions, and value-packed content keeps your audience engaged and ready to buy.

Growing your email list requires a solid lead magnet strategy. A great approach is to offer free resources like templates, eBooks, or access to a webinar in exchange for an email address. This helps you capture leads and keep them engaged through valuable follow-up content.

By building a well-segmented email list, you can send personalized offers to subscribers based on their interests. For example, you might offer exclusive discounts on a stock market online course for your leads who signed up for a stock market tips lead magnet. Then, with email automation tools, you can set up sequences that nurture relationships with your audience and encourage them to take action on autopilot.

Make sure your email sequences are designed to move subscribers through your sales funnel, whether that’s enrolling them in a course, purchasing a digital product, or joining your membership site.

Referral and Partnership Strategies

Word-of-mouth is a powerful marketing tool. By creating a referral program, you can incentivize your existing clients or followers to recommend your coaching services or passive income products. Offering discounts or rewards for referrals helps build a steady stream of new clients while strengthening your relationship with current customers.

Referrals are especially effective for high-value passive income products like online courses, group coaching programs, and membership sites. Encourage your satisfied clients to spread the word, and you’ll soon see your audience (and income) grow.

Partnering with Other Coaches or Experts

Collaborations can also help you expand your reach. Consider partnering with other coaches or industry experts who have a complementary audience. You can co-host webinars, guest blog on each other’s sites, or promote each other’s digital products.

Partnerships allow you to tap into new networks and build credibility within your niche. Look for opportunities to work with coaches or businesses that align with your brand and target audience.

By leveraging each other’s expertise and audiences, you both benefit from increased exposure and potential sales.

Conclusion: Take Your Coaching Business to the Next Income Level

Building passive income streams as a coach is one of the most effective ways to achieve financial freedom while continuing to grow your business. Whether you’re creating digital products, online courses, or leveraging affiliate marketing, you have several powerful ways to diversify your revenue streams.

Start Small and Focus on One or Two Passive Income Sources

If you’re new to creating passive income, start with one or two strategies that align with your coaching niche.

For example, if you already have a strong client base, creating an online course or building a membership site might be the easiest place to begin. These passive income ideas allow you to offer your clients more value without needing to add more one-on-one sessions to your schedule.

Once you’ve built one passive income source, you can move on to others like affiliate marketing, writing eBooks, or offering templates and workbooks. Each income stream adds another layer of stability and scalability to your coaching practice.

Stay Consistent and Evolve Over Time

The key to success with passive income is consistency. Keep refining and optimizing your offers, whether it’s creating new content for your membership site or updating your digital products to keep them relevant. Make use of social media, email marketing, and webinars to continuously drive traffic to your products and services.

Additionally, stay open to evolving your passive income streams as your business grows. As you gain more experience and feedback from your audience, you may discover new opportunities to monetize your expertise.

Achieve Financial Freedom

Ultimately, the goal of building multiple streams of passive income is to give you the freedom to work on your own terms. With a solid foundation of digital products, online courses, affiliate marketing, and group coaching programs, you can create a business model that runs even when you’re not actively coaching. This allows you to focus on scaling your business while enjoying the flexibility and financial independence that comes with passive income.

By incorporating these strategies into your coaching business, you can take your career to the next level and achieve the financial freedom you’ve always wanted.

Want to see how easy it is to start your passive income streams with Kartra?

Get started with Kartra today and take your first step toward financial freedom.

You’ve landed on the perfect course topic, and it’s time to share your knowledge with the world. But how do you know what to charge for it? There is no one-size-fits-all answer to this question, but it comes down to four main considerations: the course’s value, purpose, costs, and structure. Once you factor in each of these elements, you’ll be able to set the right price for anything from mini-courses to masterclasses.

Step 1: Determine what kind of value it offers clients

The single biggest determining factor in the price of your course should be how much value itz delivers to your students. The value of your course might be estimable (like learning how to earn money from rental properties) — or maybe it’s intangible (like learning a new skill).
Here are some examples of the value that a course can deliver:

Informational: students receive expert knowledge difficult to find elsewhere
Monetary: students earn or save money as a direct result of course completion
Experiential: students get access to a unique experience and/or online community
Transformative: students’ lives are changed through successful completion of the course

The keys here are impact and exclusivity. The more significant the results — and the harder it is to get those results through any other means besides your course — the more your course is worth. It’s easy for online course creators to undersell their knowledge, especially the first time around. Factor in how much training and experience went into your product and consider what your course will accomplish in the lives of your students.

Step 2: Calculate revenue per enrollment rate

Before you get too deep into online course pricing strategies, revisit the original purpose and revenue goals behind your course idea. The sweet spot of course pricing is the number that reflects the value of the course to learners while achieving the course creator’s revenue goals.

A course that acts as a lead magnet would need to be priced (or given away) so that it attracts your ideal number of leads. It won’t necessarily make money on its own. But if you want to sell your course as a standalone digital product that drives passive income, it will need either a significant price point or a significant number of buyers (or both).

It’s important to know your ideal revenue goal so that you can adjust pricing and marketing strategies accordingly. Breaking down revenue goals into exact numbers will help you understand the concrete steps necessary for success.

Example: Revenue Goal of $10,000

Expected Conversion Rate: 10%
Option A: Sell the course for $100 to 100 customers (requires 1,000 leads)
Option B: Sell the course for $250 to 40 customers (requires 400 leads)
Option C: Sell the course for $1000 to 10 customers (requires 100 leads)

Step 3: Calculate your course expenses

The costs of producing and marketing your course easily build up without you realizing it – especially as you add more students and scale your business. Make sure you don’t get so busy delivering content that you fail to revisit the numbers! Set aside time to re-evaluate course costs and ensure your business is operating on the correct premises.

Course Creation Costs

Developing a course involves a variety of expenses – from the video equipment you use for filming lectures to the software that lets you upload, edit, and publish content. Expenses related to working with third-party vendors such as website designers or video editors also fall under the cost of course creation. As your course offerings grow, these expenses will likely increase.

Course Delivery Costs

Getting your course into the hands of students creates its own category of expenses. Shipping costs for course materials, membership management software, email automation software, and other aspects of course delivery quickly add up! Take inventory of each step you take to publish course content and itemize the costs involved.

Customer Acquisition Cost (CAC)

Your customer acquisition cost (CAC) is the average expense you incur to convert a potential student into a paying member. If you haven’t sold your first online course yet, you will need to make educated guesses about your budget and then adjust the numbers as you gather data.

Customer acquisition costs include all sales and marketing expenses such as advertising, discounts, or sales tools. Comparing your customer acquisition cost (CAC) to the customer lifetime value (LTV) helps you understand the profit you get from each new client based on your current methods for obtaining clients. (Customer lifetime value is the revenue you receive from someone over the whole length of time they are an active customer.)

Step 4: Choose a pricing model

The pricing model is how you package and deliver your online course. Can students buy the course for a one-time fee? Do they pay for an ongoing subscription or membership? Can they choose between various packages? There are a wide variety of models to choose from that include:

Fixed Price — sell course materials for a convenient, one-time fee
Subscription — charge a recurring fee for ongoing education
Membership — give students an exclusive learning experience, not just a product
Pricing Tiers — provide multiple course options with different price points
Build-Your-Own — let students customize their course experience
Freemium — introduce prospects to your brand with a free course

Consider your target audience and their needs, as well as your level of ongoing involvement and income goals. For example, a fixed price model is a simple option for evergreen content — but it runs on one-time purchases. You’ll have to consistently generate new leads to keep making money. Offering a membership or subscription is a great way to create a consistent income stream, but you’ll have to regularly release new material to make it worth your students’ investment.

Dig deeper into membership models

Premium vs. Low-Price Courses

If you’re worried about sales, it’s easy to fall back on the idea that lower prices will attract more customers. While this can be true in some situations, many consumers actually associate higher prices with higher value and would rather pay more for a better product. However, that high price can backfire if students don’t feel they received a premium experience.

Ultimately, people want to believe that a product or service is worth their money. Overpricing and underpricing both discourage sales in different ways — one by overpromising and the other by underselling.

chart showing premium vs low-price course advantages

Charging a premium price:

Does your course offer high-value content?

The most fundamental rule for charging a high price is to offer premium content and/or a premium experience that is worth a premium price tag. This might seem like an obvious point, but it’s common for content creators to shy away from a higher price point because of doubt or to charge an unnecessarily high price for the sake of brand perception. Both can actually do damage to your brand’s reputation (although it’s better to start lower and gradually increase the price, than the opposite).

As you receive feedback or get new ideas, digital products are simple to improve. Here are a few examples of ways you can increase the value of your course:

Upsell/cross-sell other products and services to past and current students
Build a community (e.g. through a Facebook group, forum, or in-person events)
Offer Q&A sessions, one-on-one coaching, or group coaching sessions
Create a sense of urgency with limited-time offers or limited-space events

Does the price tag fit your target demographic’s spending range?

You might be geared up to offer a high-quality, high-cost course that you feel is worth it for your students — but will they feel the same way? Deep dive into your ideal client profile and make sure their income level and commitment level align well with the price you chose. “High price” means something different for every audience and every topic.

Are you prepared to build out a full sales funnel to convert?

Higher-priced courses should be marketed differently than low-cost courses. A client needs more trust and commitment to invest in an expensive course. Before you attach a high price tag to your new course, make sure you have a plan for nurturing leads over a long sales cycle.

Set up a persuasive sales page with testimonials, automated email sequences, and anything else your audience might need to make a purchase decision. Pay particular attention to the quality of your leads and not just the quantity. For a premium course to drive revenue, you need to find the perfect clients for your program and then be willing to invest heavily in their journey!

Payment options for premium courses

A premium course doesn’t have to be sold to one individual for one upfront payment (although this is certainly an option). Consider offering payment plans that let students pay in installments, or incentivizing businesses and organizations to pay for your course with group pricing deals.

Charging a low price:

A low price doesn’t guarantee more course sales. So why would you ever sell your course for less than you could? This strategy makes sense when the course has another purpose besides revenue generation.

Is the course a strategic building block in your business?

Revenue isn’t always the top goal for an online course. For example, a fitness coach could use a mini-course as a lead magnet that grows their email list, or a consultant could build trust in their services by offering a high-value course at a great deal. If you don’t need your course to be a big revenue driver, you can get more creative with its goals and pricing.

Does the price make sense to your target audience?

“Low price” and “high price” are relative terms that depend entirely on your target market and competition. Remember that what feels like an accessible or appealing price to you may not come across the same way to your audience. If you’re selling a course to C-Suite executives, for example, you might want to be careful how low you go. You want to convey that your course is worth their time! Make sure your audience research accounts for your students’ budgets and values.

Is a shorter lead-generating funnel a better fit for your course?

You may not need a long sales funnel for a low-cost, low-commitment course, but you will need a plan to make this digital product worth your effort. This typically means developing a strategy for consistent lead generation.

A high-ticket course needs fewer conversions to turn a profit from a specific client niche, but a course that’s designed for the purpose of building trust or drive sales for other products will need a high quantity of leads to make a difference. Your marketing strategy for a course like this should focus on generating a consistent stream of prospects and include a plan for how you will reach new audiences over time.

Kartra helps online course creators maximize sales

Kartra’s all in one online course platform makes it easy to create an outstanding experience for your students without piling on software subscription fees. As your online course business grows, there are a lot of tools you’ll need to market and manage your courses:

Membership platform
Email automation software
Video hosting
Landing page and form builder with templates
Checkout software

…and the list goes on. Kartra offers all of these features and more — so you can deliver and manage your course from the same platform! Kartra’s full stack of native features will save you the time and costs of stitching together multiple platforms — creating a seamless experience for both you and your students.

Scale your online business with Kartra’s all in one platform for course creators.

Get started today

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Since the late 1990s and early 2000s, Black Friday has evolved into a global shopping event, not just for big retailers, but for ecommerce businesses and entrepreneurs of all kinds. With the rise of online shopping, Black Friday–and now, Cyber Monday–have become prime opportunities to boost online sales and reach new customers. Whether you’re offering services, courses, group programs, or digital products, this holiday shopping season can help you turn potential customers into hungry buyers.

In 2023, Black Friday shoppers in the U.S. spent a record $9.8 billion, and worldwide, retailers continue to see billions in sales during Black Friday weekend (Business Insider). Additionally, more than half of Black Friday and Cyber Monday sales are coming from mobile devices, so it’s crucial to optimize your checkout process for mobile users. Ecommerce stores that don’t adapt to mobile shopping could be leaving serious money on the table!

Source: Thanksgiving Holiday Weekend Shoppers, National Retail Federation

Source: Adobe

Should You Create a Black Friday Cyber Monday (BFCM) Promotion?

Let’s be real: creating a promotion of any kind takes time and effort. While you can save time by repurposing existing marketing pages or products for a BFCM sale, you’ll still need to develop promotional content or invest in paid ads to get the word out about your limited-time offer. So, is a BFCM promotion right for you?The truth is, Black Friday is a prime opportunity to boost your sales, re-engage loyal customers, and attract new ones. Whether your revenue has hit a plateau, or you’d like an extra bump to make holiday shopping season easier, this is a strategy worth considering.

20 Black Friday Cyber Monday Promotion Ideas

Whether you’re a coach, consultant, freelancer, or agency owner, here are 20 BFCM marketing ideas that will help you launch a successful promotion—without resorting to cringy marketing tactics or false scarcity.

1. Offer VIP Coaching Packages

Create an exclusive VIP coaching package that includes premium 1:1 sessions, extended support, or bonuses only available during BFCM. Use email marketing and social media platforms like Instagram or TikTok to generate buzz. Having limited-time, exclusive flash sales like this drives a sense of urgency for your audience to hurry up and buy now!

Example: A business coach could offer a VIP package with weekly strategy sessions, email support, and a bonus resource kit, available at a special Black Friday deal.

Source: Emiel Dingemans on X

2. Create a Bundle Deal

Create a high-value package by bundling your services or digital products at a discounted price. Bundles are a great way to boost order value while appealing to customers seeking the best bang for their buck. You can attract new customers by offering a bundle that helps them hit their goals before the New Year—or set them up for success as the New Year begins.

Example: A health coach could bundle a nutrition coaching program with a meal plan guide and workout routine, offering the package at 30% off during Black Friday sales.

Source: 3 Wise Men

3. Sell Digital Toolkits or Templates

If you offer digital products like templates, toolkits, or checklists, you could promote them as part of your BFCM sale. These are easy-to-deliver items that can boost your conversion rates quickly. You can even create templates for free using design software like Canva, and sales funnel using sales funnel software like Kartra to help you sell the templates on autopilot.

Example: A social media strategist could offer a toolkit with templates for content calendars, hashtag research, and Instagram post templates, available at a 20% discount for Black Friday shoppers.

4. Reward Loyal Customers with a Special Discount

Offer a special discount to your loyal customers to thank them for their ongoing support. This helps build stronger relationships and encourages repeat purchases. To really boost your revenue, you could offer a package of sessions, rather than just one-off sessions. This way, the order value of each customer is significantly higher.

Example: A business consultant could offer a 20% loyalty discount to clients who have worked with them before, allowing them to purchase a new service at a reduced rate during Black Friday.

Source: PRESS Foods

5. Mystery Free Gift Offer

Add excitement by offering a free gift with every purchase made during BFCM. This strategy increases conversion rates because it adds an element of surprise. Ensure your free gift is relevant to whatever product or service your clients are buying.

Example: If you’re a content marketing coach, you could offer a mystery freebie like a “Content Creation Starter Pack” guide, filled with helpful tips and affiliate links to recommended tools on Amazon. To sweeten the deal, you can also surprise each new customer with a $50 Amazon gift card, so they can buy the tools directly from your guide—earning you some extra affiliate commission along the way!

6. Buy One, Get One 50% Off

Offer a buy-one-get-one-50%-off deal on your services or digital products, such as online courses or pre-built templates. This strategy encourages customers to explore more of what you offer, increasing their overall investment. To set this up quickly, add a bold, eye-catching banner or popup to your online store or the page where all of your courses and digital products are listed for purchase. Include a countdown timer and a BOGO 50% off discount code to create urgency. Promote your Black Friday deal on social media and use paid ads to drive as much traffic as possible to your online store!

Example: A web designer could offer 50% off a logo design service when customers purchase a website design package during Black Friday. This not only introduces clients to services they might not have considered but also helps them achieve better results by offering more comprehensive solutions.

7. Launch a Paid Mastermind Group

Offer an exclusive mastermind group with early access or a discounted rate during Black Friday. Masterminds provide immense value for clients seeking deeper engagement, personalized support, and a strong sense of community. You could elevate the experience by including an annual in-person event or retreat, which would significantly increase the perceived value. If that doesn’t align with your current lifestyle, consider offering a live virtual event once a year, allowing members to dive deeper than any online course ever could!

Example: A leadership coach could offer a 6-month mastermind program with group accountability personalized coaching, and one “emotional intelligence” day-long virtual event, discounted for Black Friday shoppers

8. Cart Abandonment Campaign

If you use shopping cart software like Kartra that tags customers who abandon their carts, you can easily set up a series of cart abandonment emails. To do this, simply target those who added items to their cart but didn’t complete the checkout process. Ideally, focus on customers who abandoned their cart within the past 1-3 months to keep your offer most relevant and memorable. For your Black Friday campaign, include a limited-time discount to incentivize them to finalize their purchase now!

Example: For a Black Friday promotion, send three cart abandonment emails over the span of 72 hours, offering a discount code if they complete their purchase during Black Friday.

Source: Vistek

9. Pre-Sell an Upcoming Course or Program

Creating a brand-new course without knowing if there’s demand can be risky—especially since online courses take time to develop. Pre-selling your course before it’s fully created is a smart, efficient strategy. You can announce the start date, market it, and only begin building the content once customers have purchased, ensuring you’re paid for your time upfront.

Offering a pre-sale during BFCM is a great way to generate buzz and excitement for something new, tapping into the hype of the holiday shopping season. Plus, this fresh and appealing approach can resonate with your audience, especially if they’ve passed on previous programs. It gives them a new opportunity to engage with your brand while securing revenue before the course even launches.

Example: A business coach launching a new program in January could offer early-bird pricing to all BFCM buyers for a limited time only.

10. Create a Storefront and Earn Commissions from Favorite Products

Expand into ecommerce by building a storefront featuring products you use and love. By promoting affiliate products, you can earn commissions on every sale. This is a great BFCM strategy because shoppers are looking for trusted recommendations, and you can leverage the rapport you’ve built with your audience. Curate products that align with your brand and offer limited-time bonuses during the holiday shopping season if they make purchases from your online store.

Example: A fitness coach could create a storefront showcasing favorite supplements, workout gear, and wellness tools. Product bundles like “Home Workout Essentials” can increase sales and provide extra convenience to their target audience. And, as a bonus for their customers buying during BFCM, they could share an exclusive guide, like a holiday home workout program that includes a niche-specific fitness routine.

11. Last Chance Promotion

Capitalize on urgency by running a last-minute promotion as Black Friday winds down. Use countdown timers in emails and on your landing pages to create a sense of urgency and push customers to act fast before the sale ends. This strategy plays into the fear of missing out (FOMO) and can lead to a surge of purchases at the last minute. Finally, those prospective customers who have been sitting on the fence can finally take the leap to become paying customers.

Example: A marketing consultant could offer 20% off services for anyone who purchases within a 72-hour window during a Black Friday weekend sale. A countdown timer on the sales page and in emails helps create urgency and motivates customers to take action before time runs out!

12. Sell a Live or Pre-Recorded Webinar

Offer an interactive webinar that helps your clients or prospective clients achieve their goals. You could charge for this and deliver all of the value during the live webinar. Or, you could run a free webinar that promotes a new program, provides a sneak peek into it, answers sales objections in the form of FAQs, and promotes your exclusive deal! Webinars are one of the most powerful digital marketing strategies for boosting enrollment for online courses and programs because they demonstrate your authority while creating a connection with your audience.

Example: A marketing strategist could sell a live webinar teaching the latest social media marketing strategies, with tickets discounted for BFCM and access to bonus materials like templates. As a bonus, you could even co-host your webinar with other influencers whose content complements yours, so you gain instant visibility to each other’s followers and email subscribers.

Source: TikTok – Ulta Beauty

13. Reward Long-Time Customers with a Loyalty Discount

Show your appreciation to loyal customers by offering a special loyalty program discount during BFCM. This strategy not only encourages repeat business but also strengthens the relationship with your long-time customers, making them feel valued. A well-crafted loyalty discount can boost customer retention and turn your most dedicated clients into brand advocates!

Example: Offer a 20% loyalty discount to clients who have worked with you before, inviting them to enroll in a new program during Black Friday and Cyber Monday.

To implement this, you could use email automation software like Kartra to create an email marketing campaign that targets your loyal customers. In those emails, you could write personalized subject lines that feel more exclusive. If you pair your email marketing efforts with SMS marketing using Kartra, you can multiply your sales. To do this, send quick, friendly text messages with a link to your promo page, making it easy for your loyal customers to take advantage of your offer. The goal is to make them feel valued and appreciated—while helping you get a healthy cash injection!

14. Promote Affiliate Courses

Great news! You don’t always need to create a new product to boost your earnings on Black Friday and Cyber Monday. By promoting courses you’re an affiliate for, you can earn commissions while offering valuable content to your audience. This is also a great opportunity to upsell or cross-sell related affiliate courses with minimal extra effort, allowing you to maximize your sales during BFCM. (Note: our Guide to Upselling and Cross-selling can give you more helpful tips!)

To do this successfully, create eye-catching social media posts promoting your favorite affiliate products, and send targeted email marketing messages that highlight your special offer. Set up automated follow-up sequences to continue engaging your email list throughout the promotion. For an added boost, consider running paid or retargeting ads to raise awareness of your exclusive deals and drive even more traffic to your offers.

Example: A productivity coach could promote an affiliate time-management course, offering a special discount code to their email list during Black Friday weekend. By sharing this exclusive deal through email marketing and social media posts, and following up automatically with leads, the coach can maximize exposure and generate more commissions.

15. Offer Subscription-Based Access

Create a subscription service, like a membership site, where clients can access your content or coaching on an ongoing basis. As a reference, we’ve mapped out 5 Examples of Outstanding Membership Sites that you can gain inspiration from. Creating ongoing content will give your customers consistent value, while generating recurring revenue for your business.

To maximize this strategy, you can sweeten the offer with a special coupon code for those who join during Black Friday weekend and Cyber Monday. You can also offer a yearly subscription at a deeper discount to encourage long-term commitments. Promote this offer through your email list, social media posts, and even retargeting ads to capture those who’ve shown interest in your content but haven’t taken the plunge yet.

Example: A copywriting consultant could launch a subscription-based content library that includes exclusive templates, monthly Q&A sessions, and ongoing access to updated resources. For Black Friday, and Cyber Monday they could offer a special discount for new subscribers and throw in additional bonuses, like early access to upcoming content or one-on-one coaching calls, to create even more value.

16. Use a Countdown Timer

A countdown timer is a powerful tool for creating a sense of urgency and driving faster purchase decisions. By visually showing customers how much time they have left to take advantage of your Black Friday and Cyber Monday deals, you can encourage quick action and reduce hesitation. Adding a countdown timer to your landing page, online store, or even within your BFCM email marketing campaign taps into the scarcity mindset, making customers feel like they must act now or miss out. It’s one of the simplest yet most effective tactics for boosting conversions during limited-time promotions.

To get the most out of this strategy, place the countdown timer in multiple locations—on your sales page, checkout page, and even in email subject lines or body copy to create consistent urgency. You can also customize the timer to end at specific milestones, like the final hour of your sale, which further heightens the sense of urgency. Pair it with a compelling offer, such as a special discount, bonus product, or exclusive deal for Black Friday and Cyber Monday shoppers.

Example: If you’re offering a business coaching program, display a countdown timer on your homepage or course sales page showing how much time is left to grab your BFCM deals. You can also include the timer in email reminders sent to your email list, urging subscribers to take advantage of the deal before time runs out. The countdown serves as a constant reminder to act fast!

15. Offer Subscription-Based Access

16. Use a Countdown Timer

17. Offer a Free Upgrade

Offering a free upgrade is a great way to entice customers to purchase your services during Black Friday. This strategy adds value to their purchase without you needing to discount your core offerings, making it a win-win for both you and your clients.

Free upgrades tap into the desire for a better experience or higher level of service, and they can significantly boost conversions by making your Black Friday offer feel like an unbeatable deal. Customers love feeling like they’re getting more for their money, and a free upgrade can create the perception of exclusivity and added value.

To maximize this approach, clearly communicate the benefits of the upgrade and how it directly benefits your customer’s goals. You can also limit the offer to a certain number of clients or a short window during Black Friday through Cyber Monday to create urgency.

Example: A marketing agency owner could offer a free upgrade to premium consulting for anyone who purchases a done-for-you website from Black Friday through Cyber Monday. This could include additional personalized marketing feedback, or exclusive access to resources typically reserved for premium clients. The upgrade provides added value to new clients without discounting the base service, making it an attractive offer for all parties involved.

18. Sell DIY Planners or Workbooks

Offering DIY planners or workbooks during Black Friday is a smart way to provide quick, actionable solutions that your audience can implement immediately. These resources are perfect for customers looking for the most helpful, efficient way to tackle their goals. You could send the workbooks in the form of a digital download, like a PDF, or you can leverage a print on demand service to send a hard copy without needing to manage or buy any inventory up front.

To boost sales, promote your planners or workbooks with a limited-time discount and highlight their immediate value through social media posts and email marketing.

Example: A mindset coach could offer a goal-setting workbook and planner bundle at 50% off, helping clients plan their new year with guided exercises and worksheets. This low-cost resource appeals to clients looking for DIY solutions, and it can lead to future upsell opportunities.

19. Offer a Referral Bonus

Encourage your current clients to refer new customers by offering a referral bonus during Black Friday and Cyber Monday. This helps expand your reach through word-of-mouth and increases online sales. By rewarding both the referrer and the new customer, you make it appealing for clients to share your services while giving newcomers an incentive to purchase. For more ideas, check out our blog post Referral Marketing Strategies for Your Growth Marketing Plan.

Example: Offer a 15% discount to clients who refer a new customer and give the new customer a 10% discount. Promote the referral program through email marketing, social media posts, and SMS to maximize participation and boost sales.

20. Give New Clients Gift Cards

Who doesn’t love a good gift card!? Offering a gift card with each purchase can incentivize potential buyers and show appreciation for their business. To succeed with this strategy, you’ll need to run your numbers to ensure you select a gift card amount that keeps your profit margins healthy. This might be the exact teaser a new client needs if they’re on the fence about buying. With each purchase, you could even give away gift cards to your own online store, so your customers can purchase more from you in the near future.

Example: A personal branding freelancer could promote her “website in a day” design service for Black Friday, and include a $50 gift card that can be applied to her online store within the next six months.

Launch Your Black Friday Cyber Monday Promotion with Kartra

Launching a successful Black Friday and Cyber Monday marketing strategy doesn’t have to be overwhelming. With Kartra, the best all-in-one marketing platform for entrepreneurs, you can launch quickly and easily. Kartra provides pre-built sales funnels, landing pages, and email marketing campaigns, allowing you to launch any marketing promotion with ease.

Get started with Kartra today and make this your most profitable BFCM yet!

Business coaches continue to find new opportunities to build an online business because of the positive impact of technological advancements. What was once primarily offered through in-person workshops and seminars is now delivered globally, conveniently, and on-demand through the power of the Internet.

If you’re looking to become an online business coach – or ready to take your coaching business to the next level – this guide will teach you what exactly you should do to get started, how to market your business coaching services online, and what to look for in a business coaching platform.

What does a business coach do?

An online business coach helps entrepreneurs, executives, and new business owners identify and overcome roadblocks and challenges so their businesses and careers can grow. They do this through one-to-one coaching, courses, and group mentorship, all delivered online.

People hire business coaches to help them overcome problems stunting their business growth. For example, coaches can provide training to sales teams, executive coaching for managers and directors on motivating employees, mentor startup founders, and create succession plans for eventual retirement. Some coaches create marketing plans that help companies grow market share in a new industry.

To deliver their online coaching services, most business coaches create customized action plans, programs, and online courses. As online coaching becomes commonplace, more coaches find that offering standardized solutions – along with some individual coaching options – helps them better serve their clients’ needs while increasing their ability to “earn on autopilot.”

What skills should a business coach have?

While most of a coach’s job is to advise on business initiatives, excellent communication skills are essential. Business coaches often must listen and navigate an array of issues their clients may have. Business coaches often provide what feels like practical life wisdom in addition to strategic business planning.

Who can become a business coach?

Anyone with a proven background in business growth can become a business coach. A degree in a business-related field (like an MBA) or relevant certification can be helpful, but actual business experience is the most requested skill set.

The best business coaches are often entrepreneurs who have previously started their own businesses or risen to an executive position. Their background gives them insights into challenges and opportunities they can share with fellow business owners. It also builds trust from fellow business owners because they’ve been there and done that.

Growth trends for online business coaching

The online coaching industry, including business coaching, has existed for well over 15 years. However, it exploded in popularity with COVID and the rise of remote work as business owners realized the need for virtual resources instead of just in-person training. Coaches who prioritized online growth and pivoted their programs for the virtual environment were among the most successful.

Business coaching forecasts for 2025 – 2030 call for continued growth, albeit at a slightly slower pace due to inflation slowing business spending. As more and more businesses of all sizes see the value in business coaching, new coaches should expect a competitive but growing market with growth for many years to come

6 Steps to Becoming a Successful Online Business Coach

New to the online business coaching world? Follow these key steps to ensure you get up and running successfully – and so you stand out from a crowded market.

graphic of 6 steps to business coaching success, from choosing your specialty to choosing the right online platform

1. Choose your specialty

Online business coaches have two paths: becoming a generalist or finding a niche as a specialist. We’ll break down the differences and provide our recommendations.

Generalist business coaches

A generalist online business coach works with businesses of all types. At the start, many coaches choose this route because it feels simpler with a lower barrier to entry. While this could be true, generalist business coaches often struggle because they offer neither a specialized business service to help with (like sales, marketing, or recruitment) nor do they display experience in a specialized industry. This can lead to lower sales and unpredictable outcomes.

Specialist business coaches

On the other hand, specialized business coaches have a specific niche they service. They might work with businesses in multiple industries but on a specific task like sales or recruitment. Or, they could offer a fuller suite of services but targeted at an industry with which they are familiar. Either way, their niche allows them to market and attract clients because they know what they do and who they help. Specialists often command higher compensation and can set their own terms.

While both of these options are viable for beginners, we recommend choosing a specialty based on your experience. If you’ve spent time in a particular industry or have proven solutions for a problem facing business owners, center your marketing and messaging around that area for quicker growth.

Coaches vs. Consultants

If you do an online search, you’ll often see “business coaches” and “business consultants” used interchangeably. There can be overlap between the services coaches and consultants provide, but there is a general distinction.

It’s helpful to think of a business coach as someone who helps people overcome challenges by leading them through systems the coach has developed. Coaches offer programs and training, and they also tend to include one-to-one or group options as part of their business model.

A consultant is typically lighter on the “mentoring” side, instead offering more tailored solutions to solving a specific business problem. And a consultant is more likely to operate using fixed-scope projects.

2. Formalize your business

Create a business plan

If you’re embarking on a business coaching venture, chances are you’ve helped someone develop a business plan before! Now is the time to take your own advice. In your plan, you can hash out your business ideas, put together sales projections, analyze the industry you’re targeting, and set realistic business goals.

Choose your business model

One of the first decisions you ought to make is selecting the right business model for your online coaching services. This choice can significantly impact your income potential, client interactions, and operational approach. Here are three common options for online coaching programs:

One-on-one coaching: This model involves working directly with individual clients by offering private coaching and personalized support. It’s straightforward to set up but may limit your income potential due to time constraints.
Group coaching programs: This approach allows you to work with multiple clients simultaneously, potentially increasing your income while providing a collaborative learning environment for your clients.
Course-led programs: Some coaches prefer to create courses and programs and deliver them online. For instance, a business coach who offers marketing strategy might create a course that delivers the majority of their training.

Often, business coaches prefer a hybrid model where they combine these offerings. It allows them to do brief check-ins and build personal relationships with some students while also monitoring their progress through a specific course.

You’ll also want to choose how you engage with your clients. Will you be doing an hourly rate, monthly retainers, or project-based work? Most business coaches start with an hourly rate because it’s easy for clients to understand and agree to. But keep in mind that your ability to scale your business is limited when every hour is billed.

A retainer, while more scalable than an hourly rate, also means you need to be firm and clear about deliverables and expectations with clients. The project-based model can be the most lucrative of all of these, but it’s something more experienced coaches move towards as they prove their value and understand how long and what it takes to successfully deliver a project.

Set up your payment systems

As an online business coach, you’ll need reliable and secure methods for clients to pay for your services. Some coaches start out running business charges through their personal bank account, but that gets messy when it comes to taxes and accounting. Here are some things to consider as you get started:

Register your business in your city/state including choosing a business name and obtaining any necessary licenses and permits
Set up a business bank account to separate your business payments from your other personal accounts. Your accountant will thank you.
If you’ve already worked out a membership program or have a course ready to sell, congrats! Kartra’s membership platform provides an integrated payment system, allowing you to handle invoices and payments, set up subscriptions, accept payment via PayPal or credit card, and offer discounts and promotions with ease. Thousands of coaches trust our secure payment gateway.

These tips provide the beginning steps to take as you establish your business coaching practice. If you’re unsure how to get some of these done, there are a number of consultants and professionals who help small business owners take care of this work.

Consider business coaching certifications

Becoming a certified business coach can separate you from the rest of the competition. Even if you have an MBA or have held the position of CEO, a certification within a specific industry or skillset can attract the right clients to your business.

To get certified, look for training programs. From community-oriented programs like CoachBuilder to more professional coaching certification programs from the Professional Business Coaches Alliance and the International Coaching Federation (ICF). There are even affordable courses from platforms like Udemy that provide more of a general introduction to business coaching.

If you’re servicing a specific niche, find certifications that are relevant to your industry and that might make your business services more attractive to prospective clients. For example, a business coach who works with franchises and franchisees could get their CFE, which is a recognized certification that will build trust and credibility.

3. Create program materials

Creating engaging and effective program materials is crucial for your coaching business. Start by evaluating what is needed to implement your business model. Will you be meeting 1:1? Will clients be working through a self-paced program? Or a combination? Be sure to carefully develop your program to reflect your mission and meet client needs.

Outline your core methodology

Your core methodology is the specific process or framework you use to help clients achieve results. Your framework sets you apart from the competition and is what convinces clients that working with you will enable them to achieve their desired results.

Develop content that supports your methodology

Break your content into two key categories: teaching materials that explain concepts and frameworks and application materials that help clients implement what they’ve learned. For example, you might create teaching videos that explain leadership principles, paired with practical worksheets that help clients apply those principles to their own teams.

Implement mixed-media formats

Your program materials should include a mix of formats to accommodate different learning styles and engagement levels. Consider creating video presentations for key concepts, downloadable templates for common business processes, implementation checklists, and quizzes or assessment tools that help clients measure their progress. Many successful coaches also develop workbooks or playbooks that guide clients through their methodology step-by-step.

Brand all your materials consistently

Remember to use consistent branding – this reinforces your professionalism and helps clients feel they’re getting a cohesive, premium coaching experience. It’s worth your time and resources to implement your brand across all your materials.

4. Develop a marketing strategy + assets

So far, we’ve focused on taking care of the basics of setting up a business: a domain name, a website, and a visual identity for your business. Now, let’s build on this foundation with marketing ideas so your coaching business can get real traffic and leads.

Establish your online presence

Once you’ve chosen your business model, you’ll need to establish your online presence. While many coaches skip over this part or treat it as optional, we recommend starting strong so your business can take off. Here are some basic things to consider:

Choose a memorable domain name. We recommend trying to get a “.com” whenever possible, but .net, .io, and .co are also options.
Set up a professional website. Your website will give people a way to contact you and learn about your coaching options. Make sure the website builder you choose is easy to use and integrates with other digital marketing tools you’ll use as your business grows. More about this in the next section.
Create social media profiles on relevant platforms. You probably don’t need to be on every platform, so choose the ones that fit your audience. Most coaches utilize LinkedIn and Facebook for business marketing. Ensure that your profiles are professional and consistent with your brand and showcase your coaching expertise.

Remember, your online presence is your virtual storefront, so invest time in creating a polished and professional image that resonates with your target audience.

Design a professional website

Online business coaches are going to drive traffic to a website. While it doesn’t need to have all the bells and whistles, a website should be treated like a money-making tool.

Your website should clearly communicate your value proposition, showcase your expertise, and make it easy for potential clients to contact you. Don’t get stuck here. This is just the first iteration of your website – as you grow, your website will grow with you. Include the following elements:

A compelling “About” section that highlights your experience and credentials
A services page that clearly outlines what you offer
Case studies or testimonials from satisfied clients (as you acquire them)
A blog or resources section to demonstrate your knowledge and provide value
Clear calls-to-action (CTAs) for scheduling coaching sessions or signing up for your mailing list

Kartra’s landing page builder helps business coaches create professional landing pages and websites with ease.

Create business collateral

While most of your marketing and sales might happen in the digital world, having professional business collateral can set you apart from other online coaches. Invest in:

Business cards with a clean, memorable design
A professional email signature with your contact information and website
Branded proposal and coaching package templates
A digital brochure or one-pager outlining your coaching services

These materials not only make you look more professional, but also serve as valuable tools for networking and client presentations.

Building an email list is one of the most effective ways to nurture relationships with potential coaching clients and stay top-of-mind with your network.

To actively grow your list, many coaches create a lead magnet – such as an ebook, free mini-course, or complimentary strategy session – and place it on their website to encourage sign-ups. Then, you can follow up with a regular newsletter that provides value to your subscribers while subtly showcasing your coaching expertise and services.

Develop a content strategy

Establishing yourself as a thought leader in your coaching niche can significantly boost your credibility and attract clients. Consider the following content marketing strategies:

Write guest posts for business and entrepreneurship publications
Use your knowledge to write SEO content for your website that drives organic traffic
Create in-depth guides or whitepapers on topics relevant to your target audience
Start a podcast or YouTube channel to share your coaching insights
Develop case studies that showcase your successful client engagements

When you consistently produce high-quality content, you’ll improve your visibility and demonstrate your coaching expertise to potential clients.

Utilize a sales funnel

While these marketing strategies and ideas are sure to generate awareness and traffic, you need a way to turn those website visitors into qualified leads. That’s where a sales funnel comes in.

Funnels are built-out marketing stages that companies move prospective customers through. They traditionally start by attracting clients with a lead magnet of some sort – perhaps a webinar or a free template – which they get in exchange for their email address.

From there, funnels are designed to inform and influence prospects about your business and why they should consider using your services.

If you’re curious about funnels, we have an entire article that walks through what sales funnels are and how you can build one for your coaching business.

What is a Sales Funnel? How to Build One in 7 Steps

Learn how to build an effective sales funnel

Read Now

5. Start finding clients

Many guides will give you impractical or expensive ideas for finding coaching clients. As a new online business coach, you probably want to keep your expenses low, so these tips will help you build your pipeline and get your first clients – even on a limited budget.

Reach out to your existing network.

The best place to start when building your online coaching business from scratch is with people in your network who could use your services. The more people who know about your coaching business, the better. Reach out to past colleagues and connections to see if they know anyone who could benefit from your coaching.

Don’t be shy about leveraging your professional network – many successful online coaches build their initial client base through word-of-mouth referrals from former coworkers, managers, or industry contacts. Be clear about the value you can provide and ask for introductions to potential clients or referral partners.

Another great way to find clients is to get active on social media to build a following. We’re not talking about becoming an influencer exactly, but there’s plenty for new online business coaches to gain from an active social media presence.

Many coaches find LinkedIn to be a valuable resource for sharing content and connecting with potential clients. Develop a content strategy that showcases your coaching expertise and provides value to your target audience. Engage with others’ posts, participate in relevant groups, and use LinkedIn’s publishing platform to share longer-form content.

Other platforms like X (formerly Twitter), Instagram, or even TikTok can be valuable depending on your coaching niche and target audience. Choose the platforms where your ideal clients are most active and tailor your content to each platform’s strengths.

Get reviews

One of the main barriers to a thriving coaching business is not having enough reviews. As you service your clients and help their businesses grow, ask for reviews that address common pain points your prospective clients might have.

You can also create case studies where you not only capture a review from a client, but also scientifically detail the journey you took with them. Case studies are among the most popular sales and marketing tools in the B2B world.

Partner with other professionals in your network

Collaborating with other coaches or complementary service providers can be a great way to expand your reach and access new clients. Look for professionals who serve the same target market but offer different services. For example, if you’re a business strategy coach, you might partner with marketing consultants, financial advisors, or productivity coaches.

Consider creating referral agreements or even developing joint coaching packages that provide more comprehensive solutions to your clients’ challenges.

Attend virtual and in-person events

While digital marketing is essential, remember the power of online and face-to-face networking. When possible, connect with potential clients and referral partners at industry webinars, virtual summits, and local business events. Some tips for successful networking:

Prepare a concise, compelling elevator pitch about your coaching services
Have a digital business card or easy way to share your contact information
Focus on building relationships rather than hard selling
Follow up with new contacts promptly after the event

You can speak at virtual events or host online workshops to showcase your coaching expertise and attract potential clients.

6. Choose the right online coaching platform

If starting an online coaching business sounds daunting, don’t worry. It doesn’t have to be. While most coaches stitch together various software for email, websites, and CRM, Kartra’s all-in-one marketing platform has all the tools you need – all in one convenient place.

For coaches with a course-based approach, Kartra’s platform was built specifically with you in mind. Coaches can create everything from multi-tiered lesson plans to scaled programs and even mini-courses, all within Kartra. Courses can be dripped out, and coaches can see completion reports and analytics.

If you need solutions for growing your online business coaching practice, Kartra’s suite of marketing tools, including email marketing, lead capture forms, CRM, and sales funnel creator tools integrate seamlessly together.

Discover why Kartra is the best all-in-one marketing platform for online coaches.

Get started today.

Learn More

How Kartra Simplified Success for Ahmer Raza’s Agency

In today’s fast-moving marketing world, managing multiple tools can quickly become overwhelming. Ahmer Raza, CEO of his white-label marketing agency, Ahmer, understands this challenge all too well. Having started his journey in 2017 as a graphic designer, Ahmer quickly expanded into building websites on WordPress, delving into coding, and helping other business owners with everything from websites and landing pages to membership sites and sales funnels.

However, as his client base grew, so did the complexity of managing multiple platforms. “We had so many different softwares, and it was complicated,” Ahmer admits. That’s when Kartra entered the picture, transforming his agency’s workflow for the better.

Backstory: Humble Beginnings and Struggles

Before stepping into the world of online business, Gonzalo poured his heart into becoming an engineer, proud to have realized his longtime dream. But once he started working, the long, exhausting hours began to chip away at his family time, leaving him drained. The optimistic vision he once had for his career clashed with his reality, and with each passing day, the sinking feeling in his stomach grew. He knew there had to be a better way to provide for his family but felt uncertain about what that might look like. When their son was born, he and Agata made a life-changing decision—to leave behind the traditional path and build a life that allowed them to work from home and spend more time together. Starting over in a new country and pursuing a new career path was intimidating, but Gonzalo and Agata were determined to make it work.

A Turning Point: From WordPress to Kartra

Ahmer first discovered Kartra in 2018, thanks to a recommendation from a friend in the marketing world. At the time, he was in the middle of building a complex marketing funnel for a UFC star using WordPress. “I had to install so many plugins and manage constant updates just to get started.” Ahmer explained. The process was tedious and exhausting.

When Kartra entered the picture, the timing couldn’t have been better. “With Kartra, I could do those same tasks in half the time,” Ahmer recalls. Its intuitive interface and powerful features, like A/B testing, allowed Ahmer to complete the project with ease and optimize it to get the best results possible.

Breaking Barriers: The Results Speak for Themselves

One of Ahmer’s biggest pain points was managing affiliates. As someone who regularly launched digital products, he needed a way to track performance and handle commissions effortlessly. “I was trying to find a solution where my affiliates could have their own links and I could analyze which affiliate was bringing in leads,” Ahmer explains. Kartra’s all-in-one capabilities and affiliate management software simplified this process seamlessly.

With Kartra’s analytics tools, Ahmer could easily track affiliate activity, sales, and conversions. The results? Dramatic. “One of my clients was using multiple tools and making about $5,000 a month. After switching to Kartra, we grew him to $30,000 a month,” Ahmer proudly recalls. Kartra’s automation features alone saved him hours of manual work each week, freeing him up to focus on growing his business rather than managing it.

Expanding Horizons: Kartra as a Creative Playground

For Ahmer, Kartra is more than just a tool—it’s a creative platform that allows him to build everything from websites and landing pages to fully functional membership sites. “We hosted the course on Kartra, handled the landing pages, automations, and email sequencing. It was the best all-in-one marketing platform, and it continues to shine,” Ahmer explains.

One of his favorite features is the ability to create gamified membership areas, where users can earn badges for completing modules. This kind of customization highlights the flexibility Kartra offers, allowing Ahmer to design unique and engaging client experiences effortlessly.

Ahmer’s passion for Kartra goes beyond his own business. He’s committed to helping others leverage the platform to streamline their marketing efforts, whether that’s affiliate tracking, launching new campaigns, or delivering highly targeted follow-ups. Kartra’s comprehensive features make it easy for any entrepreneur to manage their business without juggling multiple platforms.

Now, let’s take a closer look at some of the impressive pages and sites Ahmer has built using Kartra’s powerful tools, showcasing both his creativity and the platform’s versatility in action.

Your Business, Simplified: Find Success with Kartra

Ahmer Raza’s journey with Kartra is a testament to how finding the right tool can transform a business. “Kartra has given us the clarity and efficiency we needed to thrive. It’s been a true game-changer for our business,” he says.

Are you ready to streamline your marketing, cut unnecessary tools, and grow your business? Let Kartra simplify your processes and amplify your results. Click here to get started with Kartra today .

Launching a product has always been a pivotal moment for any business. It’s the culmination of hard work, innovation, and anticipation. However, the landscape of product launches has evolved dramatically in recent years. Gone are the days when an evergreen content strategy and a series of automated emails were enough to captivate your audience. Consumers have changed, and so must our launch strategies.

In this guide, we’ll delve into the “new way” of launching products—a multi-tiered approach that generates warranted hype while resonating deeply with your buyer persona. We’ll explore the insights from Lisa Johnson’s “Lights, Camera, Launch” masterclass, focusing on three core elements that can transform your launch into a resounding success.

Lisa Johnson is a business strategist, public speaker, bestselling author, and podcast host. She grew her business from $30K in debt to earning multiple 7-figures in less than 4 years using the launch strategy mapped out in this article. She is also a valuable customer of Kartra, the best all-in-one marketing platform to launch and scale an online business.

The Shift from Evergreen to Engaging

For many businesses, the evergreen launch model—relying on automated processes and repetitive content—has been a staple. While it offers consistency, it often leaves potential earnings on the table. If you’ve noticed a dip in your launch performance recently, it’s a sign that consumer expectations have shifted.

Today’s consumers seek more than just promises and hype; they desire authentic connections, personalized experiences, and solutions that speak directly to their unique challenges. This shift necessitates a launch strategy that is dynamic, engaging, and tailored to diverse buyer motivations.

The Three Core Elements of a Successful Launch

Lisa Johnson identifies three pivotal elements that form the backbone of a successful modern launch: Build, Influence, and Galvanize. Each element plays a crucial role in connecting with your audience and guiding them through their buyer journey.

1. Build: Crafting the Foundation Through Storytelling

Preparation is Key

A successful launch doesn’t start on the launch date; it begins months in advance. Building involves laying a strong foundation by warming up your audience over a period of 6-12 weeks. The goal is to create awareness and interest long before the actual launch.

Storytelling and Gamification

Use storytelling to highlight the problems your audience faces, focusing on the symptoms and pain points they experience. This approach helps potential customers feel understood and seen. Incorporate gamification elements like quizzes, challenges, or interactive content to engage your audience actively.

Creating Engaging Content

Develop an offer page that speaks directly to your audience’s needs. Start a waitlist to build anticipation and exclusivity. The content during this phase should educate and inform, positioning your product as the solution they’ve been searching for. Read our blog How to Become a Successful Content Creator to learn more.

2. Influence: Building Trust and Establishing Authority

Host Engaging Events

Influence is all about public relations and establishing a connection with your leads. Hosting events—whether webinars, workshops, or live Q&A sessions—allows you to showcase your expertise and build trust.

Understanding Buyer Stages

Recognize that your clients fall into different stages of readiness:

Stage 1: “I don’t know if I can do this.”
Stage 2: “I believe you can help me, but I’m not sure I can do it.”
Stage 3: “I’m ready to take action but need reassurance.”

Tailor your storytelling and events to address these stages, providing the necessary encouragement and information to move them forward in the buyer journey.

Eliminating Doubt

Use testimonials, case studies, and success stories to eliminate doubt. Demonstrating real results helps potential customers envision their own success with your product. For example, at Kartra, we regularly highlight customer stories that showcase how our users have earned income online using our platform. This offers inspiration to others who are ready to achieve similar success.

3. Galvanize: Connecting and Motivating Action

Outreach and Engagement

Galvanizing is the process of exciting people into taking action, while creating a sense of urgency. To do this successfully, you’ll want to foster a community that feels like they’re on a journey together. Use gamification to make participation fun and rewarding. Encourage your audience to get involved through interactive challenges, contests, or collaborative projects.

Personalized Communication

Segment your audience and tailor your messaging to resonate with different buyer personas. This personalization increases the relevance of your communication, making your audience more likely to engage and convert.

Fostering a Community

Create platforms where your audience can connect with you and each other. This could be through social media groups, forums, or live events. A strong community enhances loyalty and encourages word-of-mouth promotion.

Understanding and Selling to Different Buyer Personas

One size does not fit all when it comes to selling. Recognizing the diverse personalities and motivations of your audience is crucial. Lisa Johnson outlines five buyer personas, each requiring a different approach:

1. The Director

Characteristics: Detail-oriented, wants specifics on what is covered, when, and how.
How to Sell: Provide comprehensive information, clear agendas, and detailed explanations of your product’s features and benefits.

2. The Film Critic

Characteristics: Seeks proof of results, values credibility and status.
How to Sell: Highlight testimonials, case studies, and any accolades or certifications your product or company has received.

3. The Lead Actor

Characteristics: Focused on personal gain, wants to know what’s in it for them.
How to Sell: Emphasize the end results, the speed at which they can achieve them, and the personal transformation they’ll experience.

4. The Comedian

Characteristics: Looks for fun and enjoyment, interested in the social aspect.
How to Sell: Infuse humor into your messaging, highlight community events, and mention any social gatherings or networking opportunities.

5. The Supporting Actor

Characteristics: Needs reassurance, influenced by FOMO (Fear of Missing Out) and hype.
How to Sell: Create urgency through limited-time offers, showcase community involvement, and ensure they feel part of something bigger.

Prioritizing Your Efforts

While it’s essential to acknowledge all buyer types, focus your efforts on the personas most aligned with your product and brand values. Not all customers are the right fit, and concentrating on those who will benefit most from your product ensures better satisfaction and loyalty.

Conclusion: Embrace the New Way of Launching

The success of a product launch in today’s market hinges on your ability to connect authentically with your audience. By incorporating the elements of Build, Influence, and Galvanize, and tailoring your approach to different buyer personas, you position your launch for maximum impact.

Remember, a launch is not just a moment in time but a journey that begins long before the product is available and continues well after. Invest in storytelling, build trust through engagement, and motivate your audience to take action. By doing so, you’ll not only enhance your launch results but also build a loyal customer base eager to support your brand.

Ready for your next product launch? Get started with Kartra to easily create all of the marketing you’ll need. When you pair the power of Kartra with the strategies mapped out in this blog, you’ll be set up to launch with confidence.

Your website needs to successfully convert leads into customers, which means you need effective landing pages. The landing page is the last stop — the place where your potential customer decides to take action!

In this guide, we’ll look at great landing page examples across many different industries and types of online brands, so you can find inspiration and valuable advice for your own landing pages. Pay attention to how each brand on this list uses its landing page to build trust with the audience and persuade them to take the next step.

Online course landing page examples

1. Louise Henry

Louise Henry’s landing page for the Passive Profit Accelerator course

This landing page on Louise Henry’s website encourages users to sign up for her online course and sales system called the “Passive Profit Accelerator” — teaching entrepreneurs how to create, launch, and automate their own online courses.

What stands out

Louise Henry uses language that resonates with her audience’s goals and pain points (e.g. “tech headaches”, “maxed out”, “more freedom and flexibility than ever”)
Visitors are presented with comprehensive details about what the course includes, so they can make an informed decision

2. Dr. Kim Foster

Dr. Kim Foster’s free workshop landing page

Dr. Kim Foster uses this course landing page to promote her free workshop for health professionals, teaching them strategies to attract more clients and grow their practices.

What stands out

Dr. Foster provides specific examples of client success to build credibility with her audience
The copywriting on this landing page generates interest through a sense of exclusivity and mystery “the secret weapon for the success of your business (that most people completely overlook)”

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3. Stefanie Lugo

Landing page for Stefanie Lugo’s free 60-minute class

This course landing page from real estate coach Stefanie Lugo promotes a free, 60-minute class that helps real estate agents grow their businesses through digital marketing techniques and administrative best practices.

What stands out

This landing page design is simple and easy to navigate while still covering all the important details — who the training is for, what it’s about, why the user should sign up, and who is teaching the information
Stefanie maintains a friendly but professional brand tone that is consistent with the rest of her website

4. Joyful Parents

Landing page for the Good Fit Parenting course from Joyful Parents

Parenting Coach Myla Leinweber of Joyful Parents offers an online course that helps parents understand their child’s temperament so they can apply the best parenting strategies. This landing page explains what the course accomplishes and encourages visitors to sign up.

What stands out

This landing page incentivizes the client to purchase the course by painting a picture of their life before and after they take the course
The sneak peeks of course materials build interest and demonstrate value

5. Business Made Simple

Landing page for the StoryBrand Messaging Framework course

This landing page from Business Made Simple promotes the StoryBrand Messaging Framework course, which helps businesses clarify their messaging to improve marketing effectiveness.

What stands out

The “watch trailer” option gives potential customers an engaging preview of the course
The landing page inspires action by appealing to audience pain points and FOMO (e.g. “The StoryBrand Framework is Used by the World’s Top Brands Plus Over 10,000 Small Businesses”)

6. Justin Welsh

Landing page for Justin Welsh’s digital course, “The Content OS”

Justin Welsh is a well-known solopreneur and content creator who teaches people how to create and scale successful businesses online. This landing page promotes Justin’s online course on producing high-quality content for newsletters and social media.

What stands out

This landing page demonstrates the power of concise copywriting that gets to the heart of the audience’s goals (e.g. “build a better, faster content production system”)
The landing page design accommodates users who skim, jump between sections, or who scroll for more information — making sure everyone gets the information they’re looking for

Want to create high-converting landing pages?

Check out these tips and tricks for building successful landing pages

Free mini-course landing page from Loves Data

This landing page from Loves Data promotes an online course that teaches users how to effectively use Google Analytics to make data-driven business decisions.

What stands out

The simple sign-up form ensures a low barrier to entry
The clean landing page design makes it easy to find important information about the course and the course instructor

8. Girls Gone Strong

Women’s Coaching Specialist Certification pre-sale landing page from Girls Gone Strong

This pre-sale landing page offers early access and discounted pricing for the Girls Gone Strong Women’s Coaching Specialist Certification program.

What stands out

Sign-ups are encouraged through a sense of urgency (“limited spots available” “secure your spot early”)
The landing page includes a clear outline of the program benefits, backed by social proof and detailed information about the course’s credibility

9. Wizard of Odd Marketing

Landing page for Wizard of Odd Marketing’s email course on AI writing

This landing page promotes an email course from Wizard of Odd Marketing that teaches people how to write with AI so they can use their time effectively and win new clients on LinkedIn.

What stands out

The simple value proposition at the top of the page makes it immediately clear what the course is about and why it matters
The video on this landing page enables the course creator to connect with their website visitors in a more personal way

10. Simon Sinek

Landing page for the “Start with WHY” class from Simon Sinek’s Optimism Company

Simon Sinek is a world-famous leadership expert and motivational speaker. This landing page offers an online class with one of Simon Sinek’s Master Trainers, based on his “Start with Why” concept.

What stands out

The simple landing page design makes it easy for visitors to see all the information that they need — including the course price and course length.
A comprehensive FAQ section helps to ensure customer satisfaction by setting course expectations and anticipating needs

Coaching landing page examples

11. Libby Munro Nutrition

Landing page for Libby Munro’s 12-week program

Health coach Libby Munro offers a program that helps individuals with Hashimoto’s disease heal through nutritional and lifestyle guidance. Website visitors can sign up on this landing page.

What stands out

The price of the program is easy to see and broken down into a weekly rate that feels more affordable than a lump sum
The coach provides detailed background information about her story and the course, building trust and setting expectations for the program

12. Nutrition for Life Project

Landing page for a monthly fitness program from the Nutrition for Life Project

This Nutrition for Life Project landing page promotes a monthly fitness regimen, including weekly sessions and a monthly coaching call.

What stands out

The sample workout and video give visitors a feel for the coaching program
Straightforward contact information at the bottom of the page (an email and phone number) makes it easy for users to ask questions and get further information

Wondering how to attract more clients for your coaching business?

Check out these 31 marketing strategies for online coaches

Appointment landing page for financial coaching services by Wealth Over Now

This appointment landing page from Wealth Over Now enables visitors to schedule a call for personal or business financial coaching services.

What stands out

The heading reiterates the purpose of the financial coaching services, helping to make sure everyone is on the same page as they go into the initial call
The interactive landing page design creates a clear distinction between the two types of coaching services

14. Eliana Goldstein Coaching

Homepage of Eliana Goldstein Coaching

This homepage for Eliana Goldstein Coaching functions like a landing page, immediately displaying a clear value proposition, call to action, and even social proof.

What stands out

The creative design of this landing page makes it easy to quickly see all the most important information about the coaching services without the page being cluttered or overly text-heavy
The copywriting motivates action by addressing specific pain points (e.g. “imposter syndrome” “discontent” “bored” “unfulfilling”) and promising a solution

15. Luisa Zhou

Luisa Zhou’s landing page for private business coaching

This landing page on Luisa Zhou’s website offers private coaching programs for entrepreneurs who want to sustainably scale their own coaching businesses.

What stands out

This landing page is lengthy and detailed, which is fitting for Luisa Zhou’s high-ticket, exclusive coaching programs that clients must apply for and be accepted into.
Unlike low-barrier, low-commitment sign-up forms that only request a name and email, the detailed application forms for Luisa Zhou’s coaching programs help make sure that only serious applicants take the next step

16. Tony Robbins

Landing page for Tony Robbins’ business coaching

This landing page promotes Tony Robbins’ business coaching program, designed to help entrepreneurs and business owners achieve sustained growth and success.

What stands out

This landing page inspires action primarily by appealing to the audience’s values and goals (e.g. “increase revenue”, “create a competitive edge”, “maximize business success”)
Tony Robbins reaches a wide audience with his coaching philosophy, but this landing page is designed and written specifically for professionals

17. CEO Coaching International

Ad landing page for CEO Coaching International’s executive coaching services

This ad landing page from CEO Coaching International encourages executives to sign up for a call to discuss one-on-one coaching programs.

What stands out

The landing page leads with specific benefits and hard numbers to back up their claim that CEOs can “drive extraordinary growth” with the help of their coaching services
The page strategically nurtures leads toward a decision by overcoming objections, providing social proof, and offering a low-commitment next step (“Talk to the experts at CEO Coaching International”)

Want to set up powerful sales funnels that convert leads?

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18. Dana Stevens Coaching

Dana Stevens’ free webinar landing page

This landing page from Dana Stevens Coaching promotes a free webinar on how to successfully transition careers by offering actionable steps for professionals seeking change.

What stands out

This simple landing page design demonstrates that you don’t need a complicated site to create a professional user experience and offer helpful resources to website visitors
Using original photography (instead of stock photos) builds trust with the audience and gives them a sense of the coach’s personality

19. Tobi Oluwole

Landing page for Tobi Oluwole’s free masterclass

This landing page promotes Tobi Oluwole’s free online webinar for entrepreneurs who want to sell their expertise on LinkedIn.

What stands out

The red footer creates a sense of urgency to reserve a spot, staying on-screen as the visitor scrolls
Tobi uses a timeline format to share his story in an engaging way and prove his authority on this webinar topic

20. Canva

Landing page for a free webinar hosted by Canva

Canva website visitors can register for a free webinar on “Creating Social Video Ads” through this landing page.

What stands out

The bright purple registration button and social media icons encourage sign-ups and social shares
This simple landing page design makes it clear what the event is about, who is speaking, where the event is held (online), and how much it costs (free!)

21. The Marketing Meetup

Landing page for virtual events hosted by The Marketing Meetup

The Marketing Meetup presents a variety of virtual events on this landing page, giving visitors an overview of the events and links to sign up for specific sessions.

What stands out

This landing page motivates users to participate in the events by emphasizing values — such as joy, kindness, and community — instead of deep-diving into webinar specifics
The schedule format on this landing page makes it convenient for visitors to sign up for one or multiple events

22. NP Digital

Landing page for a live webinar hosted by NP Digital

This webinar landing page from NP Digital invites users to a live webinar on common mistakes in using AI for marketing and how to correct them for better business outcomes.

What stands out

The attention-grabbing heading (“You’re Using AI Wrong”) creates interest in the event and motivates website visitors to keep reading
The registration form creates a sense of exclusivity and value by featuring social proof and encouraging users to “save my seat” instead of “sign up”

23. Jenna Kutcher

Landing page for Jenna Kutcher’s live class on podcasting

Jenna Kutcher uses this landing page to promote her free webinar on how to host a successful podcast.

What stands out

The bold color palette on this landing page is consistent with Jenna’s overall web design and brand tone
Multiple webinar dates and times maximize sign-ups by providing multiple options and making the user feel their schedule is respected

24. Amy Porterfield

Amy Porterfield’s landing page for a free email marketing workshop

This landing page promotes a workshop-style webinar from marketing expert Amy Porterfield.

What stands out

The landing page builds credibility for the webinar and appeals to an audience of marketers by incorporating hard numbers in the webinar descriptions (e.g. “How to Have a 10,000 Subscriber Year”) and an immediate testimonial provides legitimacy to the offer.
Bright yellow is used strategically (and sparingly) to draw attention to only the most important details

25. Semrush

Landing page for a free webinar hosted by Semrush Academy

This landing page from Semrush Academy offers a webinar focused on optimizing local search rankings, providing strategies to improve visibility in the local pack on Google.

What stands out

The landing page design is simple and easy to customize, making it an effective template for Semrush to use across their many different webinars
Bright colors paired with a lot of white space make this landing page engaging but easy to skim

B2B landing page examples

26. Phunnel Builders

Phunnel Builders’ free call landing page

This free consultation landing page from Phunnel Builders encourages users to book a call for personalized funnel-building services.

What stands out

The easy-to-navigate calendar booking system makes it convenient for page visitors to schedule a call
Including a video at the top of the page is an engaging and personal way to provide information about the call and the business itself

Simplifying the chaos: CEO Jody Jelas’ journey with Kartra

Learn how Kartra slashed costs and boosted business for Phunnel Builders

Screenshot of Slack homepage

Saas home pages often function as landing pages, like this example from Slack. The homepage promotes Slack as a communication tool for teams and encourages users to sign up for a free trial.

What stands out

The page features a clear call-to-action to try Slack for free with an easy sign-up process
The video in the center of the page shows what using Slack looks like in action, demonstrating the software’s value and ease of use

28. Shopify

Shopify free trial landing page

This ad landing page for Shopify invites users to start a free trial of the e-commerce platform.

What stands out

The page’s simple design and positive language convey how easy it is to get started with Shopify
As a destination page for an ad, this saas landing page is focused on a singular goal — getting users to start their free trial

29. Gusto

Gusto ad landing page

This ad landing page promotes Gusto’s payroll and HR services, encouraging small business owners to sign up for easy, all-in-one HR management.

What stands out

The checklist of benefits and use cases for Gusto makes it easy to see what the software does at a glance
The “quiz” on the right with pre-filled answers allows Gusto to get specific information from potential customers without demanding much of their time

30. BambooHR

BambooHR homepage

The BambooHR homepage promotes a free demo for the online HR software.

What stands out

While the software offers comprehensive HR capabilities, the homepage narrows in on the most important features and messaging to convince users to sign up for a free trial
The pop-up chat in the right-hand corner gives users the opportunity to speak with a sales representative

31. Acquisition.com

Acquisition.com workshop landing page

This landing page for Acquisition.com promotes their business growth workshop.

What stands out

The landing page messaging accurately conveys a sense of exclusivity and premium value
Selective use of highlighted text draws attention to the most important elements on the page

32. The Copy Worx

Homepage for The Copyworx

This Copy Worx homepage and landing page promotes professional copywriting services for B2B fitness and health brands.

What stands out

The crystal clear messaging on this landing page immediately identifies the business’s target audience
Bright, descriptive CTAs are featured at every section of the homepage, making it easy for users to take the next step

Lead magnet landing page examples

33. Marie Forleo

Landing page for Marie Forleo’s free training lead magnet

This landing page on Marie Forleo’s website promotes a free training video as a lead magnet. Visitors who sign up receive access to this training and are subscribed to Mari Forleo’s email list.

What stands out

This landing page features audience-centric messaging that aligns with their goals and makes them feel they’re getting high-value information in return for their contact details
The vibrant, engaging design conveys enthusiasm and optimism

How to create successful lead magnets

Leverage this powerful lead-generation strategy for your online business!

Landing page for Jonathan Goodman’s free newsletter

Jonathan Goodman uses this lead magnet landing page to offer a free newsletter subscription with tips, advice, and strategies for personal trainers to grow their businesses.

What stands out

This landing page incorporates simple but powerful social proof — displaying the number of current newsletter subscribers and listing his “as seen in” brands
Creative but industry-specific copywriting drives home the relevance of this newsletter for fitness pros

35. Cody Burch

Landing page for Cody Burch’s 202 Story Ideas lead magnet

This landing page offers a PDF download from Cody Burch that helps people tell their stories and build a following.

What stands out

The simple 1-2-3 steps at the bottom of the page show how to use the lead magnet and the value it provides
The straightforward opt-in form is easy to fill out and makes a clear promise of immediate value

36. Bossbabe

Landing page for a content calendar lead magnet from Bossbabe

This landing page promotes a free 30-day content calendar from Bossbabe, designed to help entrepreneurs plan and create engaging social media content.

What stands out

This landing page conveys a professional brand image with minimal text and a simple layout that is easy to navigate on a desktop or mobile device
The disclaimer beneath the form reassures visitors that they don’t need to input credit card information but notifies them that they will receive emails from the brand

37. Cardone Capital

Landing page for a free ebook by Grant Cardone

This landing page from Cardone Capital offers the digital version of Grant Cardone’s real estate investing book as a lead magnet.

What stands out

The graphic displaying Grant Cardone’s book and his status as a New York Times Bestselling Author successfully conveys the value of this lead magnet
The bullet point list of what the book teaches motivates sign-ups by appealing to the audience’s values and pain points

38. Hey Jay

Landing page for Jasmin Alic’s newsletter

This newsletter landing page promotes Jasmin Alic’s free email newsletter focused on delivering actionable business and marketing tips.

What stands out

Jasmin uses creative, humorous messaging to overcome potential objections to being added to an email list
Different types of social proof work together to reinforce the value of signing up for this newsletter

Creating a website for your personal brand?

Check out these tips on how to build a personal brand website (+ examples)

Landing page for Sam Dunning’s B2B marketing newsletter

This Breaking B2B landing page offers a free subscription to Sam Dunning’s email newsletter about B2B marketing insights and strategies.

What stands out

The messaging on this landing page immediately addresses possible objections
Sam motivates newsletter sign-ups by offering other free resources upon subscribing

40. Kate Lyman Nutrition

Landing page for The Ultimate Batch Prep Guide by Kate Lyman Nutrition

This landing page from Kate Lyman Nutrition offers website visitors a meal prep guide as a lead magnet.

What stands out

Candid photography paints a picture of what the guide will help the customer accomplish and sets a warm and inviting tone consistent with the rest of the website
Requiring only a first name and an email address on the opt-in form makes it easy for leads to sign up for the guide

41. Sahil Bloom

Landing page for Sahil Bloom’s email newsletter

This landing page offers a free subscription to Sahil Bloom’s newsletter, which provides insights on a wide range of topics from personal growth to business strategies.

What stands out

The concise description of the newsletter sets expectations for the emails’ frequency and value
Including an archive of past emails gives visitors immediate value and shows what they can expect from signing up

Membership landing page examples

42. The Monetized Mom

Landing page for the Paid Mom Mastermind program

This landing page promotes the Paid Mom Mastermind — a 12-month program for mom entrepreneurs that offers support, coaching, and resources to help them grow their online businesses.

What stands out

Candid, original photography sets the joyful but professional tone of this landing page, and drives home the sense of community that the membership provides
This landing page provides comprehensive details, social proof, and other information necessary to sell a high-ticket membership

43. The Soulshine Creative

Landing page for The Launch Creative membership

This landing page offers access to The Launch Creative — a membership offered by The Soulshine Creative that provides a system and a community for female entrepreneurs launching online courses, programs, and events.

What stands out

The detailed checklist of membership benefits conveys value and exclusivity to motivate sign-ups
Consistent branding creates a cohesive brand image and sets the tone for the membership program

Learn how Kartra revolutionized The SoulShine Creative

The all-in-one marketing software that simplified everything

Landing page for the She Runs Ultras membership program

The She Runs Ultras membership landing page offers a program to help women run their first 50k.

What stands out

Because this membership helps women tackle a challenging goal, the landing page emphasizes community support and taps into audience motivators
The landing page provides transparent pricing details with two different packages representing different membership levels

45. Stephanie Ridgway DPT

Landing page for Stephanie Ridgway’s Total Strength and Mobility Membership program

This landing page offers a strength and mobility membership program created by physical therapist Stephanie Ridgeway.

What stands out

The main heading on this landing page captures visitors’ attention by appealing to their (actual) pain points and values
The landing page follows an intuitive outline, starting with the audience’s challenges, describing the solution, and then breaking down the details of the membership

46. The Book Incubator

Homepage for The Book Incubator program

This landing page for The Book Incubator membership program encourages authors to sign up for a structured, guided process that will help them write, edit, and publish their novels.

What stands out

The countdown header creates a sense of urgency to motivate sign-ups
The landing page immediately addresses a common objection (“just another writing class”) to convey unique value and inspire authors to apply for the membership

47. REI Co-op Membership

Landing page for REI’s membership program

Website visitors can sign up for REI’s popular membership program through this landing page.

What stands out

REI appeals to a wide range of motivators by listing different membership benefits in a slider at the top of the page
The landing page messaging makes REI’s membership program feel like a no-brainer by offering coupons and promising a one-time fee with no catches

48. Lottie Murphy

Homepage for Lottie Murphy’s Pilates membership

This landing page promotes an online Pilates membership created by Lottie Murphy, offering access to workout videos, tutorials, and fitness resources for Pilates enthusiasts.

What stands out

The landing page overcomes customer hesitation and encourages sign-ups by focusing on the membership free trial and convenient cancellation policy
A video trailer for the membership’s latest challenge piques interest in the membership and gives users a reason to join now

Want to offer your clients a membership program?

Kartra’s all-in-one platform makes it easy

Landing page for Sohee Fit membership programs

This landing page from Sohee Fit offers coaching membership programs based on Sohee Carpenter’s ELT (Evidence-Based Lifting and Training) method.

What stands out

Each membership tier and its price is clearly defined, making it easy for users to choose the best option for their needs
This landing page includes long, detailed bios for the coaches which reinforces the program’s credibility and evidence-based methodology

50. Food Blogger Pro

Landing page for The Food Blogger Pro membership program

The Food Blogger Pro membership landing page offers access to tutorials, tools, and community support for aspiring and established food bloggers.

What stands out

The landing page appeals to the audience with messaging that addresses specific goals (such as learning SEO best practices) and overarching motivators (earning more money)
Social proof is incorporated all throughout the landing page to reinforce the membership’s value as you scroll

What does a good landing page look like?

A good landing page is designed to persuade a particular audience to take a particular action. While the details will look different for every brand, all great landing pages are honed in on a focused goal — with no distractions and no fluff.

Your landing page should include these key elements…

Clear and compelling headlines
Engaging images or videos
Strong and visible CTA buttons
Concise and persuasive copywriting
Testimonials, case studies, or other social proof

Tailor each element to your audience — anticipating their hesitations and appealing to their values and pain points. Make it as easy as possible for them to take the next step in the customer journey, whether booking a free consultation or downloading a resource.

We also recommend running regular A/B tests on different elements of your landing page to see what improves your conversion rates. Just be sure to only test one element at a time.

What is the difference between a website and a landing page?

A website fulfills a variety of functions, from introducing a brand to listing available products or services. A landing page is a type of web page intended to convince the page visitor to take a specific action — such as signing up for a free trial or making a purchase.
A landing page may be a one-off page that users land on when they click on a PPC ad, or it can even be a homepage (as is often the case for saas websites)

Convert more leads with Kartra’s landing page builder

Kartra is the best landing page builder for online entrepreneurs with hundreds of professionally designed landing page templates and intuitive drag-and-drop functionality.

And unlike standalone page builders, Kartra is an all-in-one platform offering the comprehensive slate of marketing tools you need to grow your online presence:

Landing page builder
Form builder
Email marketing
Membership software
Video capabilities
Checkout software
Sales funnel builder

With Kartra, there’s no need to stitch together sales funnels using multiple software tools. Instead, easily set up powerful funnels that nurture leads through every step of the customer journey — focusing your time on optimization as you learn which marketing strategies resonate with your target audience.

Create eye-catching landing pages and powerful sales funnels with Kartra’s all-in-one marketing software

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One of the biggest challenges for independent consultants is keeping the client pipeline full. Freelance consultants often face up-and-down sales cycles that leave them stressed about finding new clients as soon as their current projects are finished. But with the right marketing plan, you’ll be free to focus on the work you love while successfully reaching new customers!

Here at Kartra, we’re passionate about giving online consultants the tools they need to succeed. Read on to learn actionable strategies for how to market yourself as a consultant.

15 marketing strategies to promote your consulting business

Because trust is so central to consulting services, the best marketing strategies for consultants involve sharing valuable content and making genuine connections that expand your network. Here are 15 specific strategies that are particularly effective for promoting an independent consulting business.

Grow your network on LinkedIn

Building a community on LinkedIn is one of the best ways to get leads as a consultant. Because it’s a networking platform for professionals, LinkedIn provides opportunities to engage directly with your target audience.

Interact with your LinkedIn connections regularly, remembering that social media is a give-and-take! You won’t be able to grow your following by exclusively promoting your services.

Use your account to share information your audience will find genuinely helpful and respond to the topics that they talk about as well. Your goal is to build a network of people who value your expertise. (And while not all of your connections will need your services, they probably know someone who does!)

Growing a LinkedIn following takes time and consistency, but it pays off in the long run. And if you branch out into other social media platforms, you can draw from the library of LinkedIn content you’ve already created.

Host a webinar or workshop

Hosting a webinar or workshop is a powerful way to connect with potential clients and build a list of contacts to follow up with later. A webinar format is effective for a couple of reasons. Firstly, it lets you showcase your knowledge and skills as a consultant in real time. You can educate listeners, work through a problem, share your story, hold a Q&A session, and engage directly with your target audience. This kind of interaction shows your clients what it would be like to work with you!

Secondly, hosting online events is a great way to narrow in on high-quality leads. Generally speaking, if someone takes the time to attend a webinar or workshop, it means they’re a high-intent lead and would likely respond well to follow-up correspondence after the session ends.

Use industry reports or whitepapers as lead magnets

Downloadable resources such as whitepapers or industry reports make fantastic lead magnets for consultants. Whether or not you think of yourself as a writer, you have an edge as an expert in your field. Your target audience will be interested to know what you’ve learned over the years or your insights on current industry events. Focus on providing high-value information — the format itself can be simple.

Not only does industry-specific content build trust in your expertise, but it also gives you another way to build your contact list.

After people sign up to receive your content, send follow-up email sequences that reinforce your expertise and show your readers what they would gain from hiring you as a consultant. Your content should give them valuable insights, but not everything. If they want to go deeper, they’ll have to hire you!

What is a lead magnet?

A lead magnet is a resource or incentive that a potential customer receives in return for their contact information — often a name and email address. Lead magnets are crucial for building your list of prospects and moving leads further down the sales funnel.

SEO (search engine optimization) is a set of strategies that help your website get more organic (non-paid) traffic for relevant keywords. Writing search engine optimized content is a long-term marketing tactic to give your website and your brand more visibility online. The idea is to create content related to your consulting services that answers your audience’s questions. When a potential client searches a question, you want your website to appear as an authoritative source on that subject.

As an expert in your subject matter, you will have plenty to write about! But if you’re not sure what topics to start with, pay attention to the questions you frequently get from clients and browse online forums or social media posts to get ideas from your audience’s conversations.

Google’s Keyword Planner is a free tool that shows you how many people search for keywords each month

While SEO does take time to build momentum, it’s not expensive to begin. Use your website to post articles and blogs about topics and keywords that your potential clients would be likely to search. Tools like Google Keyword Planner and Google Trends are free and show you the potential search volume and interest for keywords.

Design a professional website

Your website is arguably the most important part of your online presence. It’s one of the first touchpoints on the customer journey, and it’s where people decide that they want to work with you.

When designing your website, pay particular attention to how the site addresses your audience’s concerns, pain points, and values. What information will they be looking for? What hesitations will they have? It’s important to create a professional image for your business that addresses what matters the most to your audience!

Your website should make visitors see that you understand who they are and what they need — convincing them that your services will solve their problem. This is why it’s so important to feature success stories, testimonials, case studies, and reviews. Social proof is vital to proving that your services are trustworthy and reliable. Your website also needs a value proposition that clearly states what problem you solve and for whom.

Wondering how much to charge for consulting?

Check out our guide to pricing consulting fees

Ask for referrals

Referrals are a crucial source of new business for consultants. Not only are they an indicator of your success as a consultant, but referrals tend to bring in high-quality clients who already trust your work. Word-of-mouth referrals are a valuable result of providing quality services, so don’t be afraid to ask your network directly for referrals.

Many entrepreneurs hesitate to ask because they don’t want to be pushy. While that instinct is understandable, it’s the wrong perspective! A good referral is win-win, and sometimes people just need the reminder that you’re looking for new clients. You can also incentivize referrals through a referral program that offers a type of compensation or discount for the referrer.

Offer free consultations

Giving prospects a free initial session is a widely used lead-generation strategy for consultants and other businesses that provide professional services. A free consultation is a high-value offer, and it gives you and your potential clients a low-commitment opportunity to see if your services are the right fit.

Business and funnel strategist Gonzalo Jimenez offers a 20-minute initial call

Be sure to set clear parameters for the call to protect your time and the amount of advice or information that you give away. The consultation should provide prospects with something of value, but not demand so much time or expertise that it’s a drain on your resources. (One tip to save you time — have prospects fill out an intake form to keep your meeting as efficient as possible!)

Contribute to online communities

Engaging in online communities such as Facebook groups or LinkedIn groups can be an effective way to build your network. As with your other social media marketing efforts, be careful not to promote your consulting company too often or too directly.

Online forums provide a space to ask questions, make connections, and discuss topics relevant to their personal or professional lives. Your goal in participating in these discussions is to both understand more about your clients and to build trust as a thought leader in your field of expertise. Subtly promote your services by including a link to your website in your forum signature or on your profile.

Launch a podcast

Hosting a podcast is an increasingly popular way to reach your target market through thought leadership. Many people prefer audio content to written content, so podcasts are a part of their daily or weekly routine. Use this versatile format to host hour-long discussions with other industry leaders, produce 15-minute, value-packed episodes, or anything in between.

Focus your podcast on topics that your target audience is likely to search. If you’ve already written content for your website or social media, building off of that material is a great place to start! Repurpose the content ideas that have gotten the most traction and sparked conversations. And don’t forget to promote your podcast on your website and social media platforms.

Start a YouTube channel

Launching a YouTube channel is another way to reach clients who prefer audio or visual content to written content. As the second largest search engine after Google, YouTube is a powerful content marketing channel for driving organic traffic to your brand. Many Google searches even include links to YouTube videos.

Use your channel to answer common questions in your area of expertise or educate viewers on updates in your industry. Upload content regularly, using YouTube-friendly titles and descriptions to improve discoverability. And don’t forget, there are a lot of opportunities to recycle content between video, audio, and written formats. (For example, repurpose a YouTube video recording as a podcast episode.)

Collaborate with other leaders

Partner with other industry leaders or organizations to expand your network and introduce your name and work to new audiences. For example, write an article for a relevant website or make guest appearances on a podcast. Focus on delivering valuable insights that demonstrate your expertise. When choosing who to collaborate with, look for websites that cater to your target audience and have a strong domain authority.

The value of guest contributions also goes both ways! Invite others to contribute to your website to drive traffic from the guest’s network and provide your audience with new content. Make sure to feature guests who align with your brand and have something valuable to share with your audience. Implement a clear guest posting policy that outlines your expectations for content quality, originality, and relevance.

Leverage email marketing

With the current emphasis on building a social media presence, don’t lose sight of email as a tried-and-true marketing channel. Email marketing campaigns engage directly with individual prospects — showing up in a platform that they probably use many times every day.

Online business expert Louise Henry delivers a weekly newsletter to her contact list

Use email automation for general emails that you send frequently (such as follow-up emails to webinar attendees), leveraging audience segmentation and other personalization as needed. You can also use email as a means for delivering high-value content. Sending a weekly newsletter with tips or industry updates, for example, is a great way to stay in touch with past, current, and prospective customers — reinforcing their image of you as an authority in your field.

Create automated sales funnels

One of the most common marketing mistakes is to think of marketing tactics individually — running an ad, posting on social media, and writing SEO content without considering how these channels are working together. Instead, your marketing efforts should create a sales funnel that aligns with your ideal client’s buyer journey (all the steps they take before making a purchase). Each marketing strategy should address the buyer’s needs at a certain stage of the customer journey and present a next step that moves them closer to purchasing.

Marketing automation makes it possible to run sales funnels on autopilot. This is an important setup for small business owners like consultants who divide their time between many different tasks! For example, you might have a pre-recorded webinar on your website that visitors sign up for by providing their name and email. With an automated sales funnel, the prospect can immediately receive a link to the recording, be presented with a free consultation pop-up halfway through the video, and receive follow-up emails upon completing the webinar.

Audrey Rose’s Journey to Success

How Kartra’s all-in-one platform revolutionized her consulting business

Attend in-person trade shows or conferences

Investing in digital marketing channels is necessary to grow your consulting business, but there’s still significant value in attending in-person networking events such as trade shows or conferences. Keep in mind that these types of events don’t always drive a lot of new business at first — they’re about network-building and spending time where your clients are.

Take advantage of in-person events to meet up with past or current clients, talk to prospects face-to-face, and establish yourself as a committed member of that community. Over time, familiarity and personal interaction are likely to pay off with new customers, connections, and referrals.

Make marketing a habit

It’s easy to neglect your marketing when you have consulting projects to work on. But it’s important to regularly spend time on your business — continually interacting with your network and building brand awareness. Inconsistent marketing is a big reason why solopreneurs experience up-and-down sales cycles.

Consistency is also just a necessary part of investing in any marketing channel. Email, social media, SEO content — all of these marketing efforts take time (as well as testing and adaptation) to see results. When you make marketing a part of your routine, you give your marketing campaigns room to succeed — and you give yourself the ability to find the best consulting marketing strategy for your business and your clients.

Kartra is the best all-in-one marketing tool for consultants

You have a lot of options for marketing your consulting business! To deliver great results for your clients and build a robust sales funnel, we recommend you focus on one piece of the puzzle at a time. With dedication and consistency, you’ll learn which strategies are most effective for your business!

We also recommend taking advantage of an all-in-one marketing platform like Kartra. Instead of paying for (and learning) new software every time you add to your marketing strategy, Kartra’s comprehensive features enable you to create, market, and scale your business from the same powerful platform.

Generate leads on autopilot with Kartra’s all-in-one marketing software for consultants

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Course Creation Without an Audience

Kartra

Humble Beginnings and Entrepreneurial Struggles

Discovering Kartra: The Turning Point

Challenges Before Kartra: Navigating a Fragmented Market

Why Kartra Stands Out: A Reliable Solution

Impact on Business Growth: From Zero to Eight Figures

Advice for Aspiring Entrepreneurs: Overcoming Overwhelm

Join the Journey

Ready to Transform Your Business?

Passive vs. Active Income for Coaches

Best Passive Income Ideas for Coaches

Create and Sell Online Courses

Build a Membership Site for Recurring Income

Write and Sell eBooks or Workbooks

Launch a Podcast

Affiliate Marketing: Make Money Promoting Other Products

Host Webinars for Paid Access or Lead Generation

Advanced Passive Income Strategies for Coaches

Licensing and Certification Programs

Setting Up a Certification Process

Group Coaching Programs: Scaling Without Extra Time

How to Market Your Passive Income Streams

Leveraging Social Media for Sales

Growing Your Email List for Automated Income

Referral and Partnership Strategies

Partnering with Other Coaches or Experts

Conclusion: Take Your Coaching Business to the Next Income Level

Start Small and Focus on One or Two Passive Income Sources

Stay Consistent and Evolve Over Time

Achieve Financial Freedom

Step 1: Determine what kind of value it offers clients

Step 2: Calculate revenue per enrollment rate

Example: Revenue Goal of $10,000

Step 3: Calculate your course expenses

Course Creation Costs

Course Delivery Costs

Customer Acquisition Cost (CAC)

Step 4: Choose a pricing model

Premium vs. Low-Price Courses

Charging a premium price:

Does your course offer high-value content?

Does the price tag fit your target demographic’s spending range?

Are you prepared to build out a full sales funnel to convert?

Payment options for premium courses

Charging a low price:

Is the course a strategic building block in your business?

Does the price make sense to your target audience?

Is a shorter lead-generating funnel a better fit for your course?

Kartra helps online course creators maximize sales

Scale your online business with Kartra’s all in one platform for course creators.

Should You Create a Black Friday Cyber Monday (BFCM) Promotion?

20 Black Friday Cyber Monday Promotion Ideas

1. Offer VIP Coaching Packages

2. Create a Bundle Deal

3. Sell Digital Toolkits or Templates

4. Reward Loyal Customers with a Special Discount

5. Mystery Free Gift Offer

6. Buy One, Get One 50% Off

7. Launch a Paid Mastermind Group

8. Cart Abandonment Campaign

9. Pre-Sell an Upcoming Course or Program

10. Create a Storefront and Earn Commissions from Favorite Products

11. Last Chance Promotion

12. Sell a Live or Pre-Recorded Webinar

13. Reward Long-Time Customers with a Loyalty Discount

14. Promote Affiliate Courses

15. Offer Subscription-Based Access

16. Use a Countdown Timer

15. Offer Subscription-Based Access

15. Offer Subscription-Based Access

15. Offer Subscription-Based Access

16. Use a Countdown Timer

17. Offer a Free Upgrade

18. Sell DIY Planners or Workbooks

19. Offer a Referral Bonus

20. Give New Clients Gift Cards

Launch Your Black Friday Cyber Monday Promotion with Kartra

What does a business coach do?

What skills should a business coach have?