business growth

Feeling like you're chasing your tail when planning content is more common than you may think. It's a challenge keeping track of everything you've already posted and want to post in the future, together with ideas, what platforms you use, and which days to post. This is where a content calendar comes to the rescue! A content calendar is a powerful tool for organizing and scheduling posts, videos, blogs, and campaigns in a centralized place. The whole purpose of building these calendars goes way beyond just keeping things neat and organized, as it can save time and boost engagement with your audience. Plus, a well-structured calendar keeps you focused on those bigger marketing goals. In this blog post, you'll learn how to create a content...

Humble Beginnings: A Desire for Freedom and Change Alyssa Lang’s entrepreneurial journey began in 2016 with her first bookkeeping and tax firm. The business quickly reached six figures, but Alyssa felt trapped in the daily grind. The lack of systems in her industry left her juggling endless responsibilities and constantly battling chaos. Determined to make a change, Alyssa noticed that many other bookkeepers and accountants faced similar struggles. This realization inspired her to create a business that helped others simplify their operations and regain control while also granting her the freedom she craved. Alyssa's dream was clear: build a business that empowered others while giving her the life she envisioned. Why Kartra Stands Out Kartra became the backbone of Alyssa’s operations. Here are five ways...

The Opportunity in Online Advertising The Power of Online Advertising for Coaches and Consultants Online advertising has revolutionized the way coaches, consultants, and digital business experts connect with their ideal clients. Platforms like Google Ads and Facebook Ads (which includes Instagram) offer unparalleled opportunities to showcase your services and drive measurable results. Within your desired budget allocation, you can strategically position yourself to attract leads, build brand awareness, and generate conversions. Whether you're looking to establish authority in your niche or scale your online business, this guide will show you how to make the most of your ad spend. Let’s dive into the strategies for maximizing your investment and creating impactful campaigns. Why Use Google and Facebook Ads to Grow Your Digital Business? Google Ads:...

Every entrepreneur knows that the road from side hustle to CEO is filled with hurdles. But with the right tools and mindset, it's possible to scale a passion project into a thriving business. Susan Harrow is a media coach and marketing expert who helps entrepreneurs, authors, and business owners craft their messages and master publicity to grow their brands. With years of experience running her business, PR Secrets, Susan empowers her clients to confidently share their stories with the world. But like many business owners, she faced challenges with her tech stack, especially as her business grew from a side hustle into a thriving company. The Struggle: From Overwhelmed Side Hustler to CEO Aspirations Susan’s journey began as a side hustle while she worked in...

The Early Struggles: Breaking Free from Traditional Business Models Alicia Jones has always been passionate about empowering women, particularly those over 50, to transform their health and fitness. As a kinesiology graduate, she dedicated her career to studying the unique health needs of this often-overlooked group. Alicia's journey began in the corporate world of big-box gyms, where she quickly realized the business model wasn’t for her. In these gyms, the focus was more on sales than on genuinely helping people. Alicia was told to hit quotas and fill sessions, no matter the circumstances, which clashed with her values. After a while, she left the gym and moved to in-home training, hoping to find a more personal, meaningful way to help women.But even with this shift,...

Community building is one of the most effective ways to build a loyal customer base. These customers can go on to become brand advocates, recommending your products to their friends.And in case you didn’t know, leads through referrals are 30% more likely to convert and have a 16% higher lifetime value, according to The Importance of Referral Marketing.That’s why most top brands, especially in the SaaS market, have invested in building communities on independent platforms or third-party ones like Facebook, Discord, Kartra, and Reddit. A membership site is one way to create a community of loyal customers. So, this article will show you how to set one up. What is a Membership Site? A membership site is a space on your website where you provide...