Launching a product has always been a pivotal moment for any business. It’s the culmination of hard work, innovation, and anticipation. However, the landscape of product launches has evolved dramatically in recent years. Gone are the days when an evergreen content strategy and a series of automated emails were enough to captivate your audience. Consumers have changed, and so must our launch strategies. In this guide, we’ll delve into the “new way” of launching products—a multi-tiered approach that generates warranted hype while resonating deeply with your buyer persona. We’ll explore the insights from Lisa Johnson’s “Lights, Camera, Launch” masterclass, focusing on three core elements that can transform your launch into a resounding success. Lisa Johnson is a business strategist, public speaker, bestselling author, and podcast…

Your website needs to successfully convert leads into customers, which means you need effective landing pages. The landing page is the last stop — the place where your potential customer decides to take action! In this guide, we’ll look at great landing page examples across many different industries and types of online brands, so you can find inspiration and valuable advice for your own landing pages. Pay attention to how each brand on this list uses its landing page to build trust with the audience and persuade them to take the next step. Online course landing page examples 1. Louise Henry Louise Henry’s landing page for the Passive Profit Accelerator course This landing page on Louise Henry’s website encourages users to sign up for her…

One of the biggest challenges for independent consultants is keeping the client pipeline full. Freelance consultants often face up-and-down sales cycles that leave them stressed about finding new clients as soon as their current projects are finished. But with the right marketing plan, you’ll be free to focus on the work you love while successfully reaching new customers! Here at Kartra, we’re passionate about giving online consultants the tools they need to succeed. Read on to learn actionable strategies for how to market yourself as a consultant. 15 marketing strategies to promote your consulting business Because trust is so central to consulting services, the best marketing strategies for consultants involve sharing valuable content and making genuine connections that expand your network. Here are 15 specific…

Introduction: Meet Gonzalo Jimenez Gonzalo Jimenez’s story is a testament to the power of sacrifice, hard work, and vision. He shows that while the path to freedom may require giving up short-term comforts, the long-term rewards are well worth the effort. Originally from Peru, Gonzalo made the bold decision to relocate to Canada with his wife, Agata, and their newborn son, driven by the desire to build a better life for his family. Determined to create a lifestyle that prioritized both career success and family time, he found the perfect solution with Kartra, a platform that helped him transform his dream into reality and unlock the freedom they had been working toward. Backstory: Humble Beginnings and Struggles Before stepping into the world of online business,…