Lead Generation

To maximize the impact of your email campaigns on engaging your leads and increasing open rates, understanding and implementing a “sunset policy” in email marketing is key. You may be wondering what this term means and how it relates to your email strategy. In this article, we’ll guide you through it step by step! What is a sunset policy in email marketing? Imagine you have a garden where you grow beautiful flowers. Over time, some flowers wilt and lose their charm.  In email marketing, a sunset policy is like a maintenance schedule for your garden. It’s a set of guidelines used to remove old and inactive email addresses from your mailing list, so you can care for the blooms that are fresh and vibrant. Why...

A lead capture form is essential for every online sales funnel. But it’s not just a practical necessity for getting contact information — it’s a strategic part of your lead generation plan. Your online form needs to be persuasive, easy to use, and integrated with the rest of your sales funnel. Here are seven tips for building an effective lead capture form. What is a lead capture form? A lead capture form is an interactive website element that prompts a user to fill in contact information in exchange for something of value, such as an email newsletter, ebook, or free consultation. A simple lead form might only have fillable fields for a name and email address, while long or multi-step forms require more detailed information...

An eBook is an opportunity to provide more in-depth information than you could cover in an email or blog post. With extra room to share important details and helpful illustrations, an eBook can make the perfect lead magnet or digital product. Follow this step-by-step guide to make your idea a reality. Throughout this article, we’ve also included a case study to demonstrate what these steps might look like for a business owner – check it out as you go, or read the whole case study at the end! Step 1: Establish the Purpose  Figuring out the “why” behind your eBook sets the stage for your success – so don’t be tempted to skip it! The purpose of your eBook affects every element – the angle...

Small businesses often struggle with building customer relationships. A visit to your website or store location is just the beginning; your success depends on how well you build an ongoing relationship with that ideal customer. First, you must attract the right clientele, and then you must guide them along a sales funnel until they trust you enough to make a purchase. A lead magnet is the perfect tool for building your customer list and earning their loyalty. With the right lead magnet, you’ll gain high-quality leads that will convert more easily to paying customers. What is a Lead Magnet? A lead magnet is an enticing offer designed to get a potential customer’s contact information so you can add them to an email marketing list. Strategically placed in...

A strong sales pipeline that consistently generates leads is the foundational building block of business growth. Lead generation marketing is designed to kindle awareness of your brand and acquire contacts for you to nurture through a strategic sales funnel into paying clients. The core components of a lead acquisition strategy are: Top-of-funnel content Gated content or offers to capture contact information Email nurturing sequences Advertising and retargeting Check out these ideas to kickstart your growth marketing funnel.  Share Your Industry Expertise through Quality Content  There is no replacement for high-quality expert content in a digital marketing strategy. While some companies may feel hesitant to give away industry knowledge, being generous with your experience builds interest and trust with potential clients before they are even in...

Getting big results requires ambitious new ideas and the right people to put those ideas into action. One of these new ideas, termed Growth Marketing, is one of the most revolutionary new ideas to make its way into the business world in recent years. Growth marketing is not your everyday marketing strategy. Whereas conventional marketing focuses on acquisition, this multifaceted method considers the entire customer journey from awareness to retention in an integrated approach to the marketing process.  As we explore the foundational ideas behind growth marketing, you’ll learn how this innovative approach could become your roadmap to sustainable business success. What is growth marketing and how is it different? To define growth marketing, it helps to first talk about what it isn’t.  Most marketing strategies...